People keeping an eye on fibre
If fibre is the main reason you choose wholemeal ontbijtkoek, compare the amount per 100 g and per slice. It varies between the Peijnenburg varieties reviewed.
Who are these choices relevant to?
Households looking to limit added sugars
A variety labelled ‘no added sugars’ is different from regular wholemeal ontbijtkoek. Check the total sugars, ingredients and stated portion size too.
People who want to grab a slice without cutting it
A pre-sliced pack can be handy for a quick coffee break. The packaging format alone doesn’t tell you anything about the nutritional value; check the label to compare that.
What should you look for when choosing?
First decide whether fibre, added sugars or portion convenience matters most to you. Then compare the exact varieties: a pre-sliced pack can contain either regular wholemeal ontbijtkoek or a variety with no added sugars.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre and wholemeal flour | Compare fibre per 100 g and per slice; check which wholemeal flour is listed in the ingredients. | At my coffee break, I mainly want to know how much fibre there is in one slice, not just whether ‘wholemeal’ is written on the front. This is the top priority for around 33% of consumers. |
| Added and total sugars | Check the statement about added sugars and compare ‘of which sugars’ per 100 g and per slice. | I want to limit added sugars, but I also want to know how much sugar the cake contains in total. This is the most important consideration for around 42% of consumers. |
| Portion convenience | Check whether the cake is pre-sliced and how much one stated slice weighs. | When I want to grab something quickly with my coffee, I’d rather have a slice I don’t need to cut myself. This convenience is the deciding factor for around 25% of consumers. |
Common mistakes
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Assuming ‘wholemeal’ means ‘no added sugars’
According to Peijnenburg’s product information, the regular wholemeal variety reviewed contains 39 g of sugars per 100 g; the wholemeal variety with no added sugars reviewed lists 4.9 g per 100 g. They are different products, even though both are called wholemeal.
Read the ingredients and check the sugar content per 100 g and per slice for the exact variety.
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Comparing portions that weigh different amounts as if they were the same
The Netherlands Nutrition Centre uses a 30 g slice as its reference portion for wholemeal ontbijtkoek. The Peijnenburg varieties reviewed list a 28 g slice. This means values per slice aren’t directly comparable.
Use the per-100 g values to compare products, then check what’s in one slice from the pack you’ve chosen.
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Skipping the allergen information
Wholemeal ontbijtkoek may contain rye. Warnings about other ingredients or the possible presence of allergens also vary between products.
Check the ingredients list and allergen information on the current packaging of the variety you’re buying.
Brands and supermarket own-label options compared
Peijnenburg
Peijnenburg lists 345 g packs of pre-sliced wholemeal ontbijtkoek, available as both a regular variety and one with no added sugars.
- According to Peijnenburg, the variety with no added sugars contains 17 g of fibre and 4.9 g of sugars per 100 g.
- According to Peijnenburg, the regular wholemeal variety reviewed contains 5.1 g of fibre and 39 g of sugars per 100 g. So compare the variety, not just the brand.
Jumbo
Jumbo describes a 550 g uncut wholemeal ontbijtkoek made with wholemeal rye flour and rye flour.
- With the uncut loaf, you can decide how thick to make each slice.
- If you want to compare sugars and fibre with another variety, you’ll need the nutritional information on the pack.
PLUS
PLUS lists a 485 g pack of pre-sliced wholemeal ontbijtkoek.
- According to PLUS, the variety reviewed contains 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
- PLUS lists 34.1 g of sugars and 33.63 g of added sugars per 100 g for the same variety. Bear this in mind if added sugars are your main consideration.
Koek & Bakker
ALDI Netherlands describes a 485 g pack of pre-sliced wholemeal ontbijtkoek by Koek & Bakker, as well as a separate pre-sliced Zero ontbijtkoek.
- ALDI describes the Zero variety as a product with no added sugars; it is not the same variety as the pre-sliced wholemeal ontbijtkoek.
- Check the ingredients, nutritional information and allergens on the pack you choose before comparing the two varieties.
Lidl
Lidl describes a 485 g pack of pre-sliced wholemeal ontbijtkoek, article number 10007023.
- The pre-sliced format is useful if you want to grab a slice with your coffee without having to cut it.
- Check the nutritional information and ingredients for this variety on the packaging.
Wholemeal ontbijtkoek on Joybuy
If you’re looking for pre-sliced wholemeal ontbijtkoek to enjoy with your coffee, this is one pack to assess for portion convenience and label information.
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g'woon wholemeal ontbijtkoek, sliced, 485 g
A pre-sliced option for anyone who wants to grab a slice with their coffee without cutting it themselves.
Pack size: 485 g. Compare the nutritional information on the packaging per 100 g and per portion.
The ingredients information lists rye, but this doesn’t match the allergen information. So check the current ingredients and allergen information on the packaging before buying.
Frequently asked questions
Is wholemeal ontbijtkoek automatically low in sugar?
No. Peijnenburg lists 39 g of sugars per 100 g for its regular wholemeal variety reviewed, and 4.9 g per 100 g for the wholemeal variety with no added sugars reviewed. Check ‘of which sugars’ per 100 g and per slice for the variety you choose.
How much fibre is there in one slice of wholemeal ontbijtkoek?
It depends on the product and the weight of the slice. The Netherlands Nutrition Centre lists 1.3 g of fibre in a 30 g slice of wholemeal ontbijtkoek; Peijnenburg lists 1.4 g and 4.7 g per 28 g slice for two varieties reviewed.
Should I check the allergens in wholemeal ontbijtkoek?
Yes, check the allergen information on the exact pack. Ontbijtkoek may contain rye, and warnings vary by variety; for example, Peijnenburg says its wholemeal variety with no added sugars reviewed may contain nuts and milk.
Does ‘wholemeal’ mean ontbijtkoek contains iodine?
No, you can’t tell whether ontbijtkoek contains iodine from the word ‘wholemeal’. If this matters to you, check the ingredients information or ask the manufacturer whether baker’s salt and added iodine are used in the exact variety.