Which choices suit different needs?

Fibre-conscious party organiser

Wants to choose a wholemeal ontbijtkoek and compares fibre per 100 g, rather than relying on the word ‘wholemeal’ alone.

Organiser keeping an eye on sugar

Compares a no added sugar variety with standard wholemeal ontbijtkoek, and also checks the ingredients and any sweetener warnings.

Practical shopper catering for several guests

Looks for pre-sliced portions and a pack size that suits the number of guests, without overlooking nutritional information and allergens.

What should you look for when buying?

Start with the nutritional information per 100 g, then consider how much you want to serve. Finally, read the ingredients and warnings on the pack you’ve chosen.

What to consider What to look for Who it matters to
Wholemeal and fibre Read the ingredients and compare fibre per 100 g; before serving, also check the amount per slice. If I can put different wholemeal ontbijtkoek varieties on the table, I want to know how much fibre the one I choose contains. Around 38% of consumers give fibre and the wholemeal base top priority.
Sugars and sweeteners Compare ‘of which sugars’ per 100 g. For a no added sugar variety, check the ingredients and usage warnings too. Anyone looking for a lower-sugar variety may also want to know which sweetener it contains. This sugar choice is the most important factor for around 37% of consumers.
Portions and packaging Check the pack weight and the number of slices, or the serving size, before working out how much you’ll need for the party. When serving several guests, I want to know if there are enough pre-sliced portions without ending up with far too much left over. Convenient portions and quantity come first for around 25% of consumers.

Common mistakes

  • Assuming ‘wholemeal’ always means the same fibre content

    The information from Peijnenburg, Jumbo and PLUS shows different fibre levels per 100 g. The name on the front alone won’t tell you how much fibre a particular ontbijtkoek contains.

    Compare nutritional information on the same 100 g basis, and check the value per slice before serving too.

  • Reading ‘no added sugars’ as ‘sugar-free’

    Peijnenburg still lists 4.9 g of sugars per 100 g for its no added sugar wholemeal variety, and includes xylitol as an ingredient. Albert Heijn warns that excessive consumption may have a laxative effect.

    Before serving this variety, check both ‘of which sugars’ and the ingredients and warnings.

  • Removing the packaging before guests can check the ingredients

    The wholemeal varieties described by Peijnenburg, Jumbo and PLUS contain rye and gluten; information about the possible presence of other allergens varies by product.

    Keep the current packaging to hand so guests can check the ingredients and allergens for themselves.

  • Assuming ontbijtkoek always contains iodine

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So don’t assume that a particular ontbijtkoek has been made with iodised baker’s salt.

    Check the ingredients or ask the manufacturer which salt is used if this matters to your choice.

Brands and shops to consider

These product ranges and shop listings can help you compare pack sizes, nutritional information and ingredients. They aren’t an assessment of a brand’s entire range.

Peijnenburg

Peijnenburg lists 345 g packs of pre-sliced wholemeal ontbijtkoek, available in both a standard variety and a no added sugar variety.

  • According to Peijnenburg, its Volkoren Gesneden contains 5.1 g of fibre and 39 g of sugars per 100 g; the no added sugar variety lists 17 g of fibre and 4.9 g of sugars per 100 g.
  • The no added sugar variety contains xylitol and may contain nuts and milk, according to Peijnenburg. Check the warnings on the current packaging.

Jumbo

Jumbo Volkoren Ontbijtkoek is listed in a 280 g pack, a size to consider if you’re looking for a smaller quantity.

  • Jumbo lists 8.2 g of fibre per 100 g for this variety.
  • Jumbo also lists 35.5 g of sugars per 100 g, and rye, wheat and gluten as allergens present.

PLUS

PLUS lists pre-sliced wholemeal ontbijtkoek in a 485 g pack if you want to buy more slices at once.

  • PLUS product information lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • PLUS lists 34.1 g of sugars per 100 g and rye and gluten, with the possible presence of wheat, barley and oats.

Koek & Bakker (ALDI)

ALDI lists a 485 g pack of pre-sliced wholemeal ontbijtkoek from Koek & Bakker.

  • The pre-sliced portions can make it easier to get everything ready for your guests.
  • Check the nutritional information and allergens on the packaging before comparing this variety with other products or serving it.

Lidl

Lidl lists a 485 g pack of pre-sliced wholemeal ontbijtkoek as an in-store product.

  • The pack size and pre-sliced format can help you plan how much you’ll need for the party.
  • Check the nutritional information, ingredients and allergens on the pack you choose in store.

Albert Heijn

Albert Heijn lists a 345 g pack of pre-sliced Peijnenburg Volkoren without added sugars as a shop product; Albert Heijn is the retailer here, not a separate ontbijtkoek brand.

  • The product listing includes a warning about excessive consumption of this variety, which contains xylitol.
  • Compare the shop information with the label on the pack you actually buy.

Wholemeal ontbijtkoek on Joybuy

This pre-sliced wholemeal ontbijtkoek is an option if you’re looking for a 485 g pack for your birthday party. Before choosing, also compare the nutritional information and the number of slices on the packaging.

g'woon wholemeal ontbijtkoek, pre-sliced, 485 g

g'woon wholemeal ontbijtkoek, pre-sliced, 485 g

If you’re getting pre-sliced portions ready for a party, this 485 g wholemeal ontbijtkoek is one option.

Check the current packaging for nutritional information per 100 g, the number of slices and allergens before planning how much to buy and how to serve it.

View on Joybuy

Frequently asked questions

How do I compare the fibre content of wholemeal ontbijtkoek?

First compare fibre per 100 g, then check the amount per slice. The Netherlands Nutrition Centre gives 1.3 g of fibre for a 30 g slice of wholemeal ontbijtkoek; the amount in a particular product depends on the product and serving size.

Can I serve unlimited amounts of ontbijtkoek with no added sugars?

No. Check the ingredients and usage warnings before serving it. Peijnenburg lists xylitol in its no added sugar wholemeal variety; Albert Heijn warns that excessive consumption may have a laxative effect.

Which allergens should I check in wholemeal ontbijtkoek?

Check the allergens on the packaging of every variety you serve. The products described from Peijnenburg, Jumbo and PLUS contain rye and gluten; Jumbo also lists wheat, while the other varieties have additional warnings about the possible presence of ingredients.

Does Dutch ontbijtkoek always contain iodine from baker’s salt?

No, you can’t assume that’s the case for every ontbijtkoek. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt; if the type of salt matters to your choice, ask about the salt used in the specific product.

How should I store ontbijtkoek after the party?

Follow the storage advice on the packaging of the ontbijtkoek you choose. For its wholemeal variety mentioned here, Jumbo recommends a cool, dry place; Peijnenburg recommends storing its product somewhere dry and dark, preferably in a sealed tin to keep it moist.