Choose a croissant for one as a wholemeal option only if the labelling and ingredients support that claim. According to the Netherlands Food and Consumer Product Safety Authority, all the flour used must be made from whole grains for a product to be labelled wholemeal. ‘Multiseed’ does not prove this, so compare fibre, saturated fat and salt per croissant you eat, or choose a wholemeal bread roll if proven wholemeal is more important to you than having a croissant.
You want a croissant for one, but whether it is wholemeal is a deciding factor. Check the product description and ingredients, then compare the fibre per croissant. A name that mentions seeds is not enough.
You’re choosing a croissant for one meal and want to know how much fibre, saturated fat, salt and energy it provides. Use the croissant’s weight to work out the values per 100 g for your portion.
You have a specific reason for checking what goes into a croissant. Read the current ingredients list and allergen information for the exact variety you’re buying, rather than relying on the product name alone.
If you’re choosing a croissant for one and are mindful of fibre, start by checking whether it is wholemeal. Then look at the nutrition per croissant, pack size and ingredients. A wholemeal bread roll is an alternative if the croissant shape matters less to you.
| What to consider | What to check when buying | Who should pay most attention? |
|---|---|---|
| Wholemeal and fibre | Check the ‘wholemeal’ description and ingredients. Compare the fibre per croissant for a similar serving size; ‘multiseed’ is not a wholemeal claim. | If I specifically want a wholemeal croissant, the description needs to be supported by the ingredients. Around 36% of consumers would reportedly put proven wholemeal ingredients first when buying. |
| Nutrition per croissant | Compare the energy, saturated fat, salt and fibre per croissant you eat. Use the weight of your portion to work out the values per 100 g. | I want to know what’s in the croissant I actually eat, not just what the label says per 100 g. For around 29% of consumers, nutrition per serving would reportedly be the deciding factor. |
| Portion and pack size | Check the number of croissants and the storage and preparation instructions before choosing a single croissant or multipack. | If I need one croissant, I only want to buy the others if I can store and use them too. A suitable quantity would reportedly be the top priority for around 21% of consumers. |
| Ingredients and allergens | Read the current ingredients list and allergen information for the variety you’re choosing. Don’t rely solely on a picture or category name. | If I have a specific ingredient requirement, I want to know what’s in the croissant before I choose it. For around 14% of consumers, ingredients and allergens would reportedly be their main consideration when buying. |
Seeds on or in a croissant don’t tell you whether the flour used is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, all the flour used must be made from whole grains for a product to be labelled wholemeal.
Look for the wholemeal description and check the ingredients. If it isn’t labelled as wholemeal, compare the fibre per serving without calling the croissant wholemeal.
A croissant can also contain saturated fat and salt. The Netherlands Nutrition Centre gives average values for a standard 45 g croissant of 1.1 g of fibre, 5 g of saturated fat and 0.53 g of salt; another variety or serving may differ.
Look at the nutrition information as a whole and work out the values per 100 g for the amount you eat.
If a pack contains several croissants, the storage instructions will help determine whether you can use the rest later.
Check the number of croissants and consider when you can use the rest according to the pack instructions.
Croissants you don’t use within the recommended storage conditions may go to waste.
The Netherlands Food and Consumer Product Safety Authority allows iodine to be added to bakery products through bakers’ salt, subject to certain conditions. That doesn’t mean every croissant contains iodised salt.
If this ingredient matters to your choice, read the ingredients list for the specific croissant.
These brands give you a starting point for comparing product names, portions and labels. Their ranges alone don’t tell you whether a specific croissant is wholemeal.
Albert Heijn lists an AH Multiseed Croissant in its range.
Jumbo lists packs of four and six croissants, among other options.
Lidl lists a multiseed croissant and categorises wholemeal products separately.
ALDI lists both wholemeal bread and butter croissants in its bakery range.
PLUS lists the ingredients and nutrition per 100 g for its butter croissants.
Dirk lists butter croissants and wholemeal rolls separately.
No. According to the Netherlands Food and Consumer Product Safety Authority, all the flour used must be made from whole grains for a product to be labelled wholemeal. So check the wholemeal description and ingredients for the specific croissant; seeds or different grains in the name aren’t enough.
Compare the fibre, saturated fat, salt and energy per croissant you eat. If the nutrition information is given per 100 g, use the weight of your portion to work out the values. The Netherlands Nutrition Centre gives average values for a standard 45 g croissant of 1.1 g of fibre, 5 g of saturated fat, 0.53 g of salt and 181 kcal; these values don’t apply to every variety.
No, you can’t assume this of every croissant. The Netherlands Food and Consumer Product Safety Authority allows iodine to be added to bakery products through bakers’ salt, subject to certain conditions. PLUS, meanwhile, specifically lists iodised salt in the ingredients for its butter croissants. Check the ingredients for the variety you choose.
Read the current allergen information and ingredients list for the specific croissant. The Netherlands Nutrition Centre says that common allergens must be clearly listed on the label. For example, the ingredients for PLUS butter croissants include wheat, spelt and milk; don’t assume other varieties have the same ingredients.
