For Flag Day, choose multigrain bread that is explicitly labelled ‘wholemeal’: a dark colour or visible seeds aren’t proof. A whole or sliced loaf works well for a table with several sandwiches, while rolls are more practical for individual portions. Part-baked bread also needs oven space and preparation time. Once you’ve chosen a format, compare the fibre and salt per 100 g, and check the allergens for the exact product.
You want to choose multigrain bread for Flag Day that is demonstrably wholemeal. Check the product description first, then compare the fibre and salt per 100 g. According to the Voedingscentrum, ‘multigrain’ alone doesn’t tell you whether the whole grain has been used.
You’re looking for individual portions for your Flag Day table, rather than slices from a whole loaf. Wholemeal multigrain rolls or a part-baked option may suit the way you plan to serve them. With part-baked bread, you’ll also need to allow for a trip to the oven.
You’re buying bread for guests who need to avoid certain ingredients. Product information from retailers including PLUS and Jumbo shows that ingredients and allergens vary between multigrain options, so check the label on the bread you choose.
Start by checking that the bread is labelled wholemeal: without this, you can’t be sure a multigrain loaf is wholemeal. Then choose a format that suits how you’ll serve it, and check the nutritional information, allergens and quantity for each product.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for ‘wholemeal’ in the product name or legal description. Then compare the fibre and salt per 100 g. | I want a multigrain loaf with a clearly stated wholemeal base, and can only compare its nutritional values once I’ve checked that. This is the top priority for around 33% of consumers. |
| Serving format | Choose between slices from a loaf, individual rolls and a part-baked option. If you choose part-baked bread, allow time to prepare it. | For individual rolls at my Flag Day table, I don’t want to rely on slicing a whole loaf. This serving format comes first for around 25% of consumers. |
| Ingredients and allergens | Read the current ingredients and allergen information for the exact option you’ve chosen. | If I’m buying for guests with dietary restrictions, I need to know which ingredients and allergens the bread contains. This is the top buying priority for around 25% of consumers. |
| Quantity and storage | Match the bread format to the number of people eating, and check the date and storage instructions on the packaging. | For a small table, I don’t want to open more bread than necessary, especially if there may be leftovers. Around 17% of consumers pay most attention to quantity and storage. |
According to the Voedingscentrum, multigrain bread contains at least three types of grain. The name doesn’t confirm that the whole grain has been used; colour and seeds aren’t proof either.
Check that ‘wholemeal’ appears in the name or legal description of the bread you choose.
Wholemeal multigrain products may contain different gluten-containing grains and other allergens. The ingredients in one loaf don’t tell you what’s in another option.
Check the ingredients and allergen information again whenever you choose a different product, especially if you’re buying for guests.
If you’re catering for a small group, you may have slices left over. A half loaf or individual rolls may be a better fit for the number of portions you want to serve.
Work out how much you’ll need for the table in advance. If you’re buying ahead, check the storage instructions and freeze the bread in portions if necessary.
Albert Heijn offers options including AH Extra lang lekker waldkorn volkoren heel.
Jumbo has product information for Jumbo Volkoren Meergranen Brood.
Lidl offers multigrain bread and information about the bread in its range.
ALDI offers both multigrain bread and Boeren volkoren meergranen.
PLUS offers Korenlanders Volkoren meergranenbollen as an option for individual rolls.
Dirk offers Bakker van der Akker Casino meergranen Volkoren half.
No. According to the Voedingscentrum, ‘multigrain’ means the bread contains at least three types of grain; it doesn’t tell you whether the whole grain has been used. For this choice, look specifically for ‘wholemeal’ in the product name or legal description.
A whole or sliced loaf of wholemeal multigrain bread is suitable for making several sandwiches, while rolls give you individual portions. A wholemeal multigrain part-baked option also needs oven space and preparation time. Whatever the format, check the wholemeal description and allergens again.
Always check the allergen information for the exact bread. Product details from PLUS and Jumbo list gluten-containing grains for specific options and, depending on the product, allergens such as soya, milk or sesame. The name ‘multigrain’ doesn’t tell you which of these are present.
Don’t assume this is the case for every loaf. Albert Heijn lists iodised salt in AH Extra lang lekker waldkorn volkoren heel, but you’ll need to check the ingredients list for any other bread.
Yes, wholemeal bread can be frozen. The Voedingscentrum’s Bewaarwijzer recommends storing opened wholemeal bread in the freezer for 1 to 3 months, or in a kitchen cupboard for 2 to 4 days. If you’re buying bread ahead, it’s best to freeze it in portions and follow the instructions on the packaging too.
