Who is this choice relevant to?

Holidaymakers looking for more fibre

If you’re making your own breakfast or lunch at your holiday cottage and want to compare the fibre in different loaves, the wholemeal label and nutritional information are more useful than the bread’s colour. The Netherlands Nutrition Centre explains that ‘multigrain’ does not automatically mean ‘wholemeal’.

Small groups with limited storage space

For a short stay, half a loaf, rolls or frozen portions may be a better fit for the number of meals you’ll need than a whole loaf that goes uneaten. Be sure to check the storage instructions on the packaging you choose.

Anyone checking for allergens

When bread contains different grains and seeds, it’s important to check the ingredients list. Depending on the product, the breads discussed here list ingredients such as cereals containing gluten, soya, milk or sesame. Check for any ‘may contain’ warnings, too.

What should you look for when choosing?

First, check whether the bread is wholemeal and whether its ingredients suit your household. Then choose a quantity and preparation method that work for your stay.

A whole wholemeal multigrain loaf

Best for: several people who eat sandwiches every day and can freeze any leftover portions.

Consider: if there’s no freezer, the loaf should be a size you can finish during your stay.

Half a loaf or wholemeal multigrain rolls

Best for: a small group or a short stay with only a few meals involving bread.

Consider: check the ingredients for each product; a smaller size tells you nothing about allergens or fibre.

Wholemeal multigrain bake-at-home bread

Best for: a meal when you’d like to bake the bread just before eating, provided your holiday cottage has a suitable oven or air fryer.

Consider: you’ll need the time and equipment to prepare it according to the packaging instructions.

What to consider What to check before buying Who is this important for?
Wholemeal and fibre Look for the wholemeal label, read the ingredients and compare fibre per 100 g. I want to choose bread based on the flour used and its fibre content, not its dark colour. For around 36% of consumers, choosing wholemeal bread with fibre is the top priority.
Allergens Read the highlighted allergens and any ‘may contain’ warnings. If you’re buying unwrapped bread, ask about the ingredients before you buy. If someone in my group needs to avoid certain ingredients, I want to know what’s in each loaf and what it may contain. Around 29% of consumers give this their highest priority.
Portions and storage Choose a quantity that suits the number of people and meals; check the storage instructions and whether there’s a freezer. For a short stay, I don’t want to open more bread than we can eat or store. For around 21% of consumers, choosing the right quantity matters most.
Ready to eat or bake at home For bake-at-home bread, check what equipment, temperature and cooking time the packaging specifies. I want to know whether the bread is ready to serve or can be baked just before the meal. For around 14% of consumers, how it’s prepared is the most important consideration.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    According to the Netherlands Nutrition Centre, ‘multigrain’ refers to different types of grain, not the use of the whole grain. The bread’s colour doesn’t confirm that it’s wholemeal, either.

    Check the product description and ingredients list, then compare the fibre content per 100 g.

  • Taking a whole loaf without a storage plan

    A whole loaf may be too much for a short stay or a small group. The Netherlands Nutrition Centre’s storage guide recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months.

    Choose a quantity you can finish, or freeze the bread in portions and follow the instructions on the packaging.

  • Assuming seeds and grains mean you don’t need to check for allergens

    The multigrain products discussed here vary in their ingredients and warnings about the possible presence of allergens. You can’t tell this information from how the bread looks.

    Read the current packaging. If you’re buying unwrapped bread, ask about allergen information before you buy.

  • Buying bake-at-home bread without checking the kitchen

    Bake-at-home products need the equipment and preparation time specified on the packaging. PLUS says that its wholemeal multigrain baguettes included in this review can be prepared in an oven or air fryer.

    Before you leave, check what equipment is available at your holiday cottage. If there isn’t a suitable oven or air fryer, choose bread that’s ready to eat.

Brands to consider

Albert Heijn

An example of a wholemeal multigrain loaf for anyone who needs several portions.

  • Albert Heijn lists 7,4 g of fibre and 1,05 g of salt per 100 g for AH Extra lang lekker waldkorn volkoren heel.
  • The product contains cereals containing gluten and soya, and may contain milk, sesame and lactose. Check the current packaging, as product information can change.

Jumbo

Half a loaf may suit a small group looking for wholemeal multigrain bread.

  • Jumbo lists 8,0 g of fibre and 0,98 g of salt per 100 g for Boeren Donker Volkoren Meergranen Half.
  • The bread contains cereals containing gluten and may also contain milk, sesame and soya. Check the packaging for the product you choose.

PLUS

Among the products discussed, you’ll find both wholemeal multigrain baguettes to bake at home and smaller wholemeal multigrain rolls.

  • PLUS says that the baguettes included in this review can be prepared in an oven or air fryer. The rolls included in the review can be frozen on the day of purchase, according to PLUS.
  • Preparation requirements vary by product. The rolls included in the review contain ingredients such as cereals containing gluten, soya, milk and sesame.

Dirk

Dirk’s search results include both multigrain products and wholemeal multigrain varieties.

  • Checking the individual product description helps you distinguish a wholemeal variety from another multigrain product.
  • Check the ingredients, nutritional information and allergens for each loaf you choose. A search result doesn’t mean that every product shown is wholemeal.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. ‘Multigrain’ doesn’t automatically mean ‘wholemeal’. The Netherlands Nutrition Centre explains that multigrain bread is made with different types of grain. To choose wholemeal bread, check the product description, ingredients and fibre per 100 g.

How should I store wholemeal bread during a stay at a holiday cottage?

Choose a quantity that suits the length of your stay and, if necessary, freeze any leftover bread in portions. The Netherlands Nutrition Centre’s storage guide recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Also follow the instructions on the packaging for your chosen product.

Is wholemeal multigrain bread gluten-free?

The wholemeal multigrain breads containing wheat discussed here are not gluten-free. The name ‘multigrain’ on its own says nothing about whether a product is gluten-free. Check the ingredients for every product and, if needed, look for a gluten-free label.

Where can I find allergen information for bread?

For prepacked bread, read the ingredients list and any warnings about the possible presence of allergens. If you’re buying unwrapped bread, ask for allergen information before you buy. The Netherlands Food and Consumer Product Safety Authority explains that allergen information must be provided on labels.