What should you look for when choosing?
First, check whether the bread is wholemeal and whether its ingredients suit your household. Then choose a quantity and preparation method that work for your stay.
A whole wholemeal multigrain loaf
Best for: several people who eat sandwiches every day and can freeze any leftover portions.
Consider: if there’s no freezer, the loaf should be a size you can finish during your stay.
Half a loaf or wholemeal multigrain rolls
Best for: a small group or a short stay with only a few meals involving bread.
Consider: check the ingredients for each product; a smaller size tells you nothing about allergens or fibre.
Wholemeal multigrain bake-at-home bread
Best for: a meal when you’d like to bake the bread just before eating, provided your holiday cottage has a suitable oven or air fryer.
Consider: you’ll need the time and equipment to prepare it according to the packaging instructions.
| What to consider |
What to check before buying |
Who is this important for? |
| Wholemeal and fibre |
Look for the wholemeal label, read the ingredients and compare fibre per 100 g. |
I want to choose bread based on the flour used and its fibre content, not its dark colour. For around 36% of consumers, choosing wholemeal bread with fibre is the top priority. |
| Allergens |
Read the highlighted allergens and any ‘may contain’ warnings. If you’re buying unwrapped bread, ask about the ingredients before you buy. |
If someone in my group needs to avoid certain ingredients, I want to know what’s in each loaf and what it may contain. Around 29% of consumers give this their highest priority. |
| Portions and storage |
Choose a quantity that suits the number of people and meals; check the storage instructions and whether there’s a freezer. |
For a short stay, I don’t want to open more bread than we can eat or store. For around 21% of consumers, choosing the right quantity matters most. |
| Ready to eat or bake at home |
For bake-at-home bread, check what equipment, temperature and cooking time the packaging specifies. |
I want to know whether the bread is ready to serve or can be baked just before the meal. For around 14% of consumers, how it’s prepared is the most important consideration. |
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No. ‘Multigrain’ doesn’t automatically mean ‘wholemeal’. The Netherlands Nutrition Centre explains that multigrain bread is made with different types of grain. To choose wholemeal bread, check the product description, ingredients and fibre per 100 g.
How should I store wholemeal bread during a stay at a holiday cottage?
Choose a quantity that suits the length of your stay and, if necessary, freeze any leftover bread in portions. The Netherlands Nutrition Centre’s storage guide recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Also follow the instructions on the packaging for your chosen product.
Is wholemeal multigrain bread gluten-free?
The wholemeal multigrain breads containing wheat discussed here are not gluten-free. The name ‘multigrain’ on its own says nothing about whether a product is gluten-free. Check the ingredients for every product and, if needed, look for a gluten-free label.
Where can I find allergen information for bread?
For prepacked bread, read the ingredients list and any warnings about the possible presence of allergens. If you’re buying unwrapped bread, ask for allergen information before you buy. The Netherlands Food and Consumer Product Safety Authority explains that allergen information must be provided on labels.