Who is this choice relevant to?

Planners looking for wholemeal bread and fibre

You want to choose bread for the buffet that is clearly wholemeal. So check the wholemeal label, ingredients and fibre per 100 g, rather than relying on the colour or seeds on the bread.

Caterers providing guests with allergen information

You’re serving unwrapped bread and need up-to-date allergen information for guests to consult, including details of the specific cereals containing gluten.

Planners organising pre-portioned breaks

Choose a bread format that suits your serving plan: a whole loaf to slice and fill, or rolls for pre-set portions. You should also take the storage and freezing instructions for your chosen product into account.

What should you look for?

First check whether the bread is wholemeal, then record the allergen information, and only then choose the format that best suits the buffet.

What to consider What to check when buying Who is this most important for?
Wholemeal and fibre Look for a wholemeal label on the exact product and compare the fibre per 100 g on the latest packaging. If I want to offer wholemeal bread at the buffet, I don’t want to rely on its dark colour or the word ‘multigrain’. Around 42% of consumers put this check first.
Allergens when serving unwrapped Record the allergens for each product and state which cereals containing gluten are present. When guests choose their own bread or sandwiches, I want to be able to give them clear ingredient information in advance. This is the main concern for around 33% of consumers.
Portions and preparation Check the bread format, number of items, and storage and freezing instructions for the chosen pack. For a break with set portions, I want to be able to decide in advance how much bread to prepare and how to serve it. Around 25% of consumers prioritise ease of serving.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, ‘multigrain’ means that at least three types of grain are used. On its own, the word doesn’t mean that the grain ingredients are wholegrain.

    Use the wholemeal label as your first filter, then check the ingredients and fibre per 100 g for the exact product.

  • Leaving allergen checks until serving time

    When bread is served unwrapped, guests need the information before buying or ordering. According to the Netherlands Food and Consumer Product Safety Authority, you must clearly state which cereals containing gluten are present.

    Before ordering, record the exact product name, ingredients, allergens and any warnings about possible traces for each product. Keep the information available for guests and update it if the product changes.

  • Treating an old product page as confirmation that an item is available

    Jumbo says that the wholemeal multigrain product discussed here is no longer part of its online range. Ingredients and product information for bread can also change.

    Confirm availability before ordering, then check the packaging, best-before date and allergen information on the bread you receive.

Brands to consider

Albert Heijn

AH Extra Lang Lekker Waldkorn Volkoren Heel is a whole loaf that you can slice yourself, for example to make sandwiches.

  • Albert Heijn lists the ingredients and allergens for this product, along with 7,4 g of fibre per 100 g and instructions to freeze it on the day of purchase.
  • Check the current packaging before serving it at the buffet: product information can change.

PLUS

PLUS Korenlanders Volkoren meergranenbollen come in packs of four and are suitable for serving individual portions at a buffet.

  • PLUS lists 7,8 g of fibre per 100 g for these rolls, along with allergen information and instructions to freeze them on the day of purchase.
  • The listed ingredients include cereals containing gluten, soya, milk and sesame. If serving them unwrapped, make sure guests can access the latest allergen information.

Jumbo

Jumbo Volkoren Meergranen Brood is a product reference for comparing ingredients and nutritional information.

  • For the product discussed here, Jumbo lists 7,8 g of fibre per 100 g, along with ingredient and allergen information.
  • Jumbo says this product is no longer part of its online range, so don’t treat its product page as confirmation that you can order it.

Lidl

Lidl lists a multigrain bread containing wheat, barley and buckwheat, which the product page says is only available in store.

  • The grain types listed can help you identify the exact product in store.
  • Check the packaging to see whether the bread is labelled wholemeal and to find out which ingredients and allergens it contains.

Dirk

Dirk’s product search results include both multigrain breads and wholemeal Bakker van der Akker Multikorn products.

  • The individual product names help you search specifically for a wholemeal option.
  • Before ordering, check the label on the exact product for its ingredients, fibre and allergens.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. According to the Netherlands Nutrition Centre, multigrain means that at least three types of grain have been used; it doesn’t tell you whether the bread is wholemeal. For the buffet, choose a product explicitly labelled wholemeal and check the latest ingredients list.

What allergen information do I need for a conference buffet?

If you serve bread unwrapped, guests must be able to get information about the allergens it contains before buying or ordering, according to the Netherlands Food and Consumer Product Safety Authority. For cereals containing gluten, you must clearly state which cereals are involved. You can provide the information in writing, or verbally if you meet the Authority’s requirements.

Should I choose rolls or a whole loaf for the buffet?

Rolls work well for pre-set individual portions, while a whole loaf lets you make your own slices or sandwiches. Check the storage and freezing instructions for your chosen product too. Albert Heijn and PLUS state that the products discussed here can be frozen at home on the day of purchase.

Does wholemeal multigrain bread always contain iodine?

Don’t assume it does based on the type of bread alone. According to the Netherlands Nutrition Centre, bread made with baker’s salt contains iodine; check the latest ingredients list for a specific product. For the Waldkorn product discussed here, Albert Heijn lists iodised salt.