Choose a roll clearly labelled as wholemeal, and compare fibre per 100 g, allergens and preparation instructions. Albert Heijn and PLUS sell fresh wholemeal kaiser rolls that are ready to take with you, while Jumbo’s frozen version needs to be baked at home and stored according to the instructions. You could also take a different type of wholemeal roll, but it won’t have the same shape.
You’re looking for a roll to take with you that is clearly labelled wholemeal, and you want to compare its fibre content. Albert Heijn, Jumbo and PLUS list 7.1 g, 6.7 g and 6.9 g of fibre per 100 g respectively for their wholemeal kaiser rolls.
You’re buying food shortly before you leave and don’t want to bake anything at home. Albert Heijn and PLUS’s fresh wholemeal kaiser rolls fit the bill; Jumbo’s frozen version needs to be prepared in advance.
You buy rolls in advance and can bake them at home before your journey. Jumbo’s frozen pack contains four wholemeal kaiser rolls. Follow the storage instructions and don’t refreeze rolls once they’ve been defrosted.
First, check that the roll is labelled wholemeal. Then choose a preparation method that suits your departure time, and read the label for anything else that matters to you.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for a wholemeal label and compare fibre per 100 g; also consider how much you eat per roll. | I want a roll to take with me that is clearly labelled wholemeal and has a clear fibre value, not one that is simply brown in colour. This is a priority for around 42% of consumers. |
| Preparation and storage | Check whether the roll is fresh or still needs baking, and follow the storage and defrosting instructions. | If you’re buying just before you leave, you won’t want to have to find time to use the oven. Convenience around departure and preparation is the main concern for around 33% of consumers. |
| Ingredients and labelling | Read the allergen information, compare salt per 100 g and check whether iodised salt is listed if that matters to you. | If certain ingredients or salt information affect my choice, I need to be able to check the label on the exact roll I’m buying. Around 25% of consumers give checking the label the highest priority. |
A roll containing several types of grain isn’t necessarily wholemeal.
Look for an explicit wholemeal label, then compare the fibre per 100 g.
A frozen or part-baked roll needs to be prepared at home. Jumbo’s frozen rolls also come with storage and defrosting instructions.
Choose a fresh roll if you don’t have time to bake one. Otherwise, read the preparation and storage instructions before buying.
The fact that iodised salt is listed for one roll tells you nothing about the ingredients of another product.
If the type of salt used matters to you, check the current ingredients list for the roll you’re buying.
Albert Heijn, Jumbo and PLUS list wheat or cereals containing gluten in their wholemeal kaiser rolls. The type of bread alone doesn’t tell you which allergens it contains.
Check the current allergen information on the exact pack, even if you’ve bought the roll before.
Albert Heijn lists a fresh AH wholemeal kaiser roll, sold individually.
Jumbo sells frozen wholemeal kaiser rolls in a pack of four, weighing 260 g in total.
PLUS lists a fresh wholemeal kaiser roll, sold individually.
Lidl lists wholemeal part-baked petit pains; its separately listed fresh kaiser roll is white.
ALDI lists wholemeal rolls alongside kaiser rolls in a different part of its bread range.
Dirk lists kaiser rolls as well as separate wholemeal bread alternatives.
This product is an alternative if you’d like to take a different type of bread with you rather than a kaiser roll. Before buying, check the product type and ingredients if you specifically need a roll or a particular wholemeal option.
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A bread alternative to take with you if you’re not specifically looking for a kaiser roll.
The product name states that it comes in a 500 g pack. Check the packaging to see whether it contains rolls or sliced rye bread; these aren’t interchangeable for every on-the-go use.
Read the current ingredients and allergen information if these affect your choice.
Look for an explicit wholemeal label in the product name or description. Multigrain doesn’t automatically mean wholemeal; check the ingredients too and compare fibre per 100 g.
Albert Heijn and PLUS’s fresh wholemeal kaiser rolls don’t need to be baked at home. Jumbo’s frozen version does; follow the storage and defrosting instructions too.
You can’t assume that every roll does. Albert Heijn lists iodised salt in its wholemeal kaiser roll; for another product, check the current ingredients list.
No. Albert Heijn, Jumbo and PLUS list wheat or cereals containing gluten in the product information for the rolls mentioned here. Always check the allergen information for the exact product when you buy it.
