Who are these rolls suitable for?

Shoppers who look for wholemeal options and fibre

If you want to serve a wholemeal roll alongside cake, look beyond its brown colour or a multigrain name. Compare the ingredients and fibre content per 100 g.

Households that bake rolls at different times

If you haven’t settled on a time for coffee yet, frozen or bake-at-home rolls can be handy to keep in reserve. You’ll need enough space and time to store and prepare them according to the packaging instructions.

Shoppers who check ingredients carefully

If you have questions about allergens or the type of salt used, the information for the specific variety matters. For wholemeal rolls, too, check the current packaging or ask for product information if buying loose rolls.

What should you look for when choosing?

First, decide when you want to serve the rolls and whether the classic Kaiser shape matters. Then compare the wholemeal labelling and the packaging information for the options you’re considering.

Fresh wholemeal Kaiser roll

When to choose it: You want to buy individual rolls and serve them without needing to bake them first.

What to consider: Availability may vary by store; Albert Heijn lists its wholemeal Kaiser roll as available in-store only.

Frozen wholemeal Kaiser roll

When to choose it: You want to keep rolls for a later coffee break and bake them at home.

What to consider: You’ll need freezer space. For its pack of four, Jumbo advises that the rolls should not be refrozen after defrosting.

Wholemeal bake-at-home roll as an alternative

When to choose it: A wholemeal roll matters more to you than the classic Kaiser shape.

What to consider: The shape and packaging may differ; Lidl, for example, lists wholemeal petit pain rolls for baking at home.

What to consider What to look for Who it matters to
Wholemeal and fibre Look for wholemeal labelling and wholemeal flour in the ingredients list. Compare fibre per 100 g. If I specifically want a wholemeal roll alongside the cake, I don’t want to rely on its colour or the word multigrain. For around 33% of shoppers, choosing wholemeal and fibre is the top priority.
When you’ll serve them Check whether the roll is ready to eat or needs baking, and read the storage instructions. If coffee is about to be served, I don’t want to have to schedule in preparation time; for later, I want rolls I can store. Ease of serving is the most important consideration for around 27% of shoppers.
Ingredients and salt Read the latest allergen information, the salt content per 100 g, and whether iodised salt or baker’s salt is listed. When the ingredients are what matters most to me, I want to know exactly what’s in this particular variety. Around 20% of shoppers prioritise checking this.
Store and pack size Check the product type, the number of rolls and availability at the store where you shop. For a small coffee break, I want to choose a pack with the right number of rolls and be able to buy it where I do my shopping. This is the most important consideration for around 20% of shoppers.

Common mistakes

  • Assuming brown or multigrain means wholemeal

    A brown colour or a multigrain name doesn’t confirm that a Kaiser roll is wholemeal. You could end up buying a different product from the one you had in mind.

    Check the wholemeal labelling and ingredients list, then compare the fibre per 100 g.

  • Assuming every roll containing salt also contains iodine

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the presence of salt alone doesn’t tell you which type has been used.

    Look for iodised salt or baker’s salt on the label. If you can’t see the information, ask about it when buying a loose roll.

  • Buying rolls without a storage and preparation plan

    A frozen or bake-at-home variety needs different preparation from a ready-to-eat roll. Jumbo’s frozen variety also comes with the instruction not to refreeze the rolls after defrosting.

    Choose a pack with a number of rolls you can store and prepare according to the packaging instructions.

  • Confusing an online product listing with in-store availability

    An online listing doesn’t guarantee that a roll will be available on your shopping trip. And a wholemeal petit pain isn’t the same product as a wholemeal Kaiser roll.

    Check the product’s current status and the type of roll you want before choosing an alternative.

Brands to compare

These product ranges show the types of rolls and label information you may come across. Check the details for the variety you buy.

Albert Heijn

For an individual fresh wholemeal Kaiser roll that’s ready to serve.

  • Albert Heijn lists wholemeal wheat flour, iodised salt, 7.1 g of fibre and 1.13 g of salt per 100 g.
  • The roll is listed as available in-store only. Check the latest ingredient and allergen information when you buy it.

Jumbo

For anyone who wants to keep frozen wholemeal Kaiser rolls and bake them at home.

  • The frozen variety contains four rolls; Jumbo lists 6.7 g of fibre per 100 g and baker’s salt.
  • The ingredients include wheat, rye, barley and soya. The packaging says not to refreeze the rolls after defrosting.

PLUS

For an individual wholemeal Kaiser roll with nutritional information to compare.

  • PLUS lists 67% wholemeal wheat flour, baker’s salt, 6.9 g of fibre and 1.141 g of salt per 100 g.
  • The product contains wheat and gluten and, according to PLUS, may also contain sesame, among other allergens. Read the latest allergen information.

Lidl

For anyone looking for a wholemeal bake-at-home roll who isn’t set on the Kaiser shape.

  • Lidl lists wholemeal petit pain rolls for baking at home in a 700 g bag.
  • These rolls have a different shape. Check the ingredients and nutritional information on the packaging in-store.

ALDI

For anyone browsing the bake-at-home range and distinguishing between wholemeal and white rolls.

  • ALDI offers bake-at-home rolls in various shapes, including white Kaiser rolls.
  • The listing for a pack of six wholemeal bake-at-home rolls was marked as unavailable; the white Kaiser rolls aren’t a wholemeal option.

Dirk

For anyone considering regular bake-at-home Kaiser rolls or a separate wholemeal bread alternative.

  • Dirk lists a pack of four regular Kaiser rolls for baking at home, as well as separate wholemeal rolls.
  • The regular Kaiser rolls aren’t labelled as wholemeal. If wholemeal is your deciding factor, check the type of product.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

Is a multigrain Kaiser roll automatically wholemeal?

No. Multigrain refers to several types of grain; it doesn’t automatically mean that wholemeal flour has been used. Look for wholemeal labelling and check the ingredients list.

Does a wholemeal Kaiser roll always contain iodine?

No, you can’t tell that from the wholemeal labelling alone. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt, so check whether the ingredients list mentions iodised salt or baker’s salt.

How can I check the allergens in a loose Kaiser roll?

Ask for the allergen information for the specific roll before buying it. The Netherlands Food and Consumer Product Safety Authority says that allergen information must also be provided to consumers for non-prepacked products. Don’t rely on the product name or colour alone.

Can I refreeze frozen Kaiser rolls after defrosting them?

Follow the instructions on the packaging for your rolls. For its pack of four frozen wholemeal Kaiser rolls, Jumbo says not to refreeze them after defrosting. Adjust the number of rolls you defrost accordingly.