Families looking for wholemeal options
You’re looking for a specifically wholemeal roll for your toddler’s breakfast. The Netherlands Nutrition Centre recommends wholemeal bread for young children and highlights its fibre, vitamins and minerals.
Who is this choice relevant to?
Families with busy mornings
You want to know whether a roll is ready to serve straight away, or whether baking or defrosting would fit better into your morning routine.
Families checking allergens
You need to check the ingredients for your child, or take account of any arrangements at their nursery or school. For packaged rolls, read the latest label; for loose rolls, ask for the allergen information.
What should you look for when choosing?
First, check that the roll is explicitly labelled as wholemeal. Then choose the product type that suits your morning routine and consider how you’ll serve it to your child.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Wholemeal options | Look for the word ‘wholemeal’; don’t rely on a dark colour, seeds or the words ‘multigrain’ alone. | I’m specifically looking for a wholemeal roll and don’t want to judge by its appearance. For around 36% of consumers, choosing wholemeal comes first. |
| Portion size and ease of eating | Check whether you can divide the roll into suitable pieces, and let a freshly baked roll cool first. | If my child needs small bites, I want to be able to adapt the roll accordingly. Around 29% of consumers prioritise portion size and ease of eating. |
| Morning convenience and keeping a supply | Check whether the roll is fresh, part-baked or frozen, and follow the preparation and storage instructions. | I want to choose between serving rolls straight away and keeping a supply at home. For around 21% of consumers, this is the main consideration. |
| Allergens and dietary arrangements | For packaged rolls, read the allergen information; for loose rolls, ask for it. Check nursery or school arrangements separately. | If there are specific arrangements for my child or their nursery, I want to know whether this roll is suitable. Around 14% of consumers prioritise these checks. |
Common mistakes
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Assuming a dark or multigrain roll is wholemeal
A dark colour or the words ‘multigrain’ don’t confirm that a Kaiser roll is wholemeal.
If wholemeal is one of your buying criteria, look for the word ‘wholemeal’ on the shelf label or packaging.
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Serving a whole, still-warm roll without adapting it
The amount a young child eats can vary. The Netherlands Nutrition Centre also advises that pieces of food for toddlers should not be too large.
Let a freshly baked roll cool, divide it into suitable pieces and tailor the portion to your child.
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Assuming you know the allergens or nursery arrangements for loose rolls
The Netherlands Food and Consumer Product Safety Authority lists cereals containing gluten among the allergens that sellers must tell consumers about. The product category alone doesn’t tell you which allergens a particular roll contains.
Ask about allergen information for loose rolls, check the latest label on packaged rolls, and ask the nursery or school about its own arrangements.
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Assuming every roll is made with baker’s salt
Baker’s salt contains iodine, but according to the Netherlands Nutrition Centre, bakers aren’t required to use it.
If the type of salt used matters to your choice, check the ingredients list on packaged bread or ask the baker.
Brands to consider
Albert Heijn
Albert Heijn lists an AH wholemeal Kaiser roll, as well as a separate category of wholemeal part-baked rolls.
- You can distinguish a specifically wholemeal Kaiser roll from the other wholemeal part-baked rolls.
- Albert Heijn warns that product information can change, so check the ingredients and allergen information on the latest packaging.
Jumbo
Jumbo lists frozen wholemeal Kaiser rolls in a pack of 4, 260 g.
- Frozen rolls may suit you if you want to keep a supply at home.
- According to Jumbo’s product information, these rolls must not be refrozen after defrosting.
PLUS
PLUS lists an individual wholemeal Kaiser roll.
- An individual roll may suit you if you only need one.
- Check the latest ingredients and allergen information when you buy it.
Lidl
Lidl lists wholemeal part-baked rolls and includes Kaiser rolls in its oven-fresh range; these aren’t necessarily the same products.
- These listings can help you search for the type of roll you want.
- Lidl says its fresh bread range can vary by store. Check in store to see whether the option you want is available.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Roughly how much bread does a child aged 1 to 3 eat?
The Netherlands Nutrition Centre recommends around 2 to 3 slices of bread a day, usually split between breakfast and lunch. This isn’t a set portion for one meal: how much a child eats varies from one child to another and from day to day. So you don’t need to think of a whole Kaiser roll as a required portion.
Is a multigrain Kaiser roll the same as a wholemeal Kaiser roll?
No. The word ‘multigrain’ on its own doesn’t confirm that a roll is wholemeal. If you specifically want a wholemeal option, look for the word ‘wholemeal’ on the shelf label or packaging.
Can I refreeze a frozen Kaiser roll after defrosting it?
Follow the instructions for the roll you buy. Jumbo says its Frozen Wholemeal Kaiser Rolls must not be refrozen after defrosting; check the packaging for other products.
How do I check the allergens in a loose Kaiser roll?
Ask the shop for the allergen information for that roll. The Netherlands Food and Consumer Product Safety Authority says sellers must also provide information about allergens in unpackaged foods; cereals containing gluten are among the listed allergen groups.
Does every roll contain iodine from baker’s salt?
No, you can’t assume that. Baker’s salt is iodised salt, but the Netherlands Nutrition Centre says bakers aren’t required to use it. Check the ingredients list on packaged bread or ask the baker if the type of salt used matters to your choice.