Households comparing fibre content
If you want to serve rolls with a Sunday roast and first want to know whether they really are wholemeal, the fibre content per 100 g helps you compare products on a like-for-like basis.
Who is this choice relevant to?
Households planning ahead
If you decide in advance how many rolls you need and when you’ll serve them, you can weigh up fresh rolls sold individually against frozen rolls to bake at home.
Shoppers who read labels carefully
If you also need to check the ingredients, allergens, salt content or stated type of salt, the label for the specific roll is what matters.
What should you look for when choosing?
First decide whether the Kaiser roll needs to be wholemeal. Then choose a type that suits your serving plans, and finally check the label for everyone at the table.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the word ‘wholemeal’ and compare fibre per 100 g, rather than per roll if the rolls differ in weight. | If I’m choosing rolls because they’re made with wholemeal flour, I don’t want to rely on their brown colour alone. For around 42% of consumers, wholemeal and fibre content are the top priorities. |
| Serving time and quantity | Check how many rolls are in the pack and, for frozen products, read the storage and baking instructions. | If I’m serving a meal at a set time, I want to have enough rolls without thawing more than necessary. Around 33% of consumers give planning top priority. |
| Ingredients and salt | Read the latest ingredients and allergen information, and compare salt per 100 g. If you’re checking for iodine, look at the stated type of salt. | If someone at the table needs to avoid an ingredient, I want to be able to check the specific product before buying it. For around 25% of consumers, checking the label matters most. |
Common mistakes
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Mistaking brown or multigrain rolls for wholemeal
A brown colour or the word ‘multigrain’ doesn’t confirm that a roll is wholemeal. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made with 100% wholemeal flour.
Look for the word ‘wholemeal’ and then compare the fibre per 100 g.
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Looking only at the fibre content
The fibre figure won’t tell you which allergens a roll contains or how much salt it has per 100 g. That could affect what’s suitable for someone at the table.
When buying, also read the latest ingredients, allergen and nutritional information for the product you’ve chosen.
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Thawing too many frozen rolls
Jumbo says that its frozen wholemeal Kaiser rolls must not be refrozen once thawed.
Plan how many rolls you want to serve, and bear this instruction in mind when using the pack.
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Assuming every roll uses the same type of salt
You need to check the type of salt for each product; you can’t be sure by making a general assumption.
If you’re checking for iodine, look for ‘iodised salt’ or ‘baker’s salt’ in the ingredients. For unpackaged rolls, ask which type of salt was used.
Brands and retailers to consider
Albert Heijn
The AH wholemeal Kaiser roll is a fresh roll sold individually.
- Albert Heijn lists 7,1 g of fibre and 1,13 g of salt per 100 g, and states that the product contains iodised salt.
- Check the latest label if ingredients or nutritional values are important to your choice, as product information can change.
Jumbo
Jumbo offers frozen wholemeal Kaiser rolls in a pack of four, weighing 260 g in total, for baking at home.
- Jumbo lists 6,7 g of fibre per 100 g and baker’s salt.
- According to the product instructions, the rolls must not be refrozen once thawed.
PLUS
The PLUS wholemeal Kaiser roll is a fresh option sold individually.
- PLUS lists 67% wholemeal wheat flour in the ingredients, along with 6,9 g of fibre and 1,141 g of salt per 100 g.
- Read the latest label if the exact ingredients or type of salt will influence your choice.
Lidl
Lidl lists 700 g packs of wholemeal rolls for baking at home as an alternative if they don’t need to be Kaiser rolls.
- According to Lidl, the bake-at-home rolls are available in store.
- Don’t assume they’re the same as Kaiser rolls; check the pack for ingredients and nutritional information.
Dirk
Dirk lists white Kaiser rolls for baking at home, but these aren’t an equivalent wholemeal option.
- Dirk says these Kaiser rolls can be baked in an oven or air fryer.
- For a wholemeal option, look for a separate product explicitly labelled ‘wholemeal’.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is a brown or multigrain Kaiser roll automatically wholemeal?
No. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made with 100% wholemeal flour; its colour or the word ‘multigrain’ doesn’t confirm this. So look for ‘wholemeal’ on the product label.
Should I choose fresh or frozen Kaiser rolls for a Sunday roast?
Fresh wholemeal Kaiser rolls sold individually are a good choice if you want to serve them straight away and decide how many you need. Frozen rolls work well if you want to shop ahead and bake them at home. If you choose frozen, follow the product instructions: Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen once thawed.
Does every Kaiser roll contain iodised baker’s salt?
Don’t assume this is the case for every roll. The product information for the wholemeal Kaiser rolls discussed here from Albert Heijn, Jumbo and PLUS lists iodised salt or baker’s salt. Before buying, check the latest ingredients list for the specific product.