Who are these rolls for?

Students planning portions roll by roll

If you’re cooking for one or more people, you’ll want to think about how many rolls you need and whether you can store the rest of the pack.

Shoppers looking for wholemeal and fibre

You’re specifically looking for a wholemeal roll, so check the product name, ingredients and fibre per 100 g rather than judging by its colour.

Planners with an oven and freezer space

You want to stock up on rolls for several meals and don’t mind baking them at home, as long as the storage instructions fit your plans.

What should you look for when choosing?

Fresh wholemeal Kaiser roll

Choose this if: you want to eat the roll with dinner straight away, without baking it at home.

Bear in mind: availability depends on where you shop.

Frozen wholemeal Kaiser roll

Choose this if: you want to keep Kaiser rolls for several meals and have room in your freezer.

Bear in mind: you’ll need to bake them at home; Jumbo says its frozen rolls must not be refrozen after defrosting.

Wholemeal bake-at-home roll

Choose this if: wholemeal matters more to you than the specific shape of a Kaiser roll.

Bear in mind: this is a different type of roll that you’ll need to bake at home.

What to consider What should you check? Who is this most important for?
Portions and waste How many rolls are in each pack and how many you can use or store. If I’m only cooking for tonight, I don’t want to be left with rolls I won’t use. For around 42% of shoppers, getting the right number of rolls comes first.
Wholemeal and fibre The wholemeal label, ingredients and fibre per 100 g. A brown colour isn’t enough for me: I want to know whether the roll is genuinely wholemeal. This is the first thing around 33% of shoppers look for.
Storage and preparation Whether the rolls need baking and which instructions apply after opening or defrosting. I want to have rolls ready for later, but only if storing and baking them fit my plans. For around 25% of shoppers, storage and preparation convenience comes first.

Common mistakes

  • Assuming a brown or multigrain roll is automatically wholemeal

    The colour or the word ‘multigrain’ doesn’t, by itself, tell you whether all the grain in the product comes from wholemeal flour. The Netherlands Food and Consumer Product Safety Authority makes this distinction when it comes to the wholemeal label.

    First, look for ‘wholemeal’ in the product name, then check the ingredients and fibre per 100 g.

  • Defrosting frozen rolls without planning when you’ll eat them

    Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after defrosting.

    Only take out as many rolls as you’re going to prepare and eat, following the instructions on the pack.

  • Assuming all rolls contain the same ingredients

    The wholemeal Kaiser rolls reviewed contain wheat and gluten. Other ingredients and the amount of salt also vary from product to product.

    Check the allergen and nutritional information for the exact variety you’re buying.

Brands to consider

Albert Heijn

Albert Heijn lists a fresh 70 g AH wholemeal Kaiser roll for anyone who wants a roll they can eat straight away.

  • According to Albert Heijn’s product information, this roll contains 7.1 g of fibre per 100 g and iodised salt.
  • This is a supermarket product; check the pack for the nutritional information of the roll you buy.

Jumbo

Jumbo lists a pack of four frozen wholemeal Kaiser rolls for anyone who wants to keep rolls for later.

  • According to Jumbo’s product information, this variety contains 6.7 g of fibre per 100 g.
  • You’ll need to bake them at home; these rolls must not be refrozen after defrosting.

PLUS

PLUS lists a fresh wholemeal Kaiser roll as well as wholemeal bake-at-home rolls in a different shape.

  • According to PLUS, the wholemeal Kaiser roll contains 67% wholemeal wheat flour and 6.9 g of fibre per 100 g.
  • The Dutch Bakery Bio sourdough wholemeal rolls sold at PLUS are bake-at-home rolls, not Kaiser rolls.

Lidl

Lidl lists white Kaiser rolls and, separately, wholemeal bake-at-home rolls.

  • The separate product types give you a choice depending on whether you prioritise the Kaiser shape or wholemeal ingredients.
  • A white Kaiser roll isn’t the same product as a wholemeal bake-at-home roll; check the exact label in store.

ALDI

ALDI lists a white Kaiser roll and a separate product listing for wholemeal bake-at-home rolls.

  • The product names make it clear that Kaiser rolls and wholemeal bake-at-home rolls are different products here.
  • If you’re specifically looking for a wholemeal Kaiser roll, check the product label on the roll on offer.

Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain the same as wholemeal?

No, multigrain doesn’t automatically mean wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, a product labelled wholemeal must contain grain ingredients made entirely from wholemeal flour. So check the exact product label and ingredients.

Are wholemeal Kaiser rolls gluten-free?

No, the wholemeal Kaiser rolls mentioned from Albert Heijn, Jumbo and PLUS contain wheat and gluten. If you have a food allergy or need to avoid gluten, always check the allergen information on the pack of the exact variety.

What does baker’s salt mean on the label?

Baker’s salt is salt with added iodine, intended for use in bakery products. Albert Heijn lists iodised salt in its wholemeal Kaiser roll. If the ingredients matter to you, check the label of the roll you choose; the wording alone doesn’t tell you how much iodine is in each roll.

How can I avoid having bake-at-home or frozen rolls left over?

Plan how many rolls you’ll use and follow the storage instructions on the exact pack. Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after defrosting. PLUS says its Dutch Bakery Bio sourdough wholemeal rolls should be kept refrigerated after opening and eaten within two days.