What should you look for when choosing?
First decide whether both the Kaiser shape and the wholemeal label matter to you. Then choose between buying fresh shortly before the party or shopping in advance and baking at home. A wholemeal roll in a different shape is an alternative if the Kaiser shape is less important.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Check that the product you choose is labelled wholemeal and compare fibre per 100 g, rather than comparing rolls of different weights. |
If I’m specifically looking for wholemeal rolls for the party, I don’t want to judge by colour or shape. An estimated 42% of consumers put choosing wholemeal first. |
| Planning and portions |
Count how many rolls you need, then check the number per pack, storage instructions and baking instructions. |
I want to serve enough small portions without having to bake at the last minute. For around 33% of consumers, planning is the priority. |
| Allergens and requirements |
Ask about allergies and dietary requirements. Read the label or, for unpackaged rolls, ask for the allergen information. Also check whether the party venue has any rules. |
When children have different dietary requirements, I want to know what I can offer before I buy. An estimated 25% of consumers put this first. |
Brands to compare
Compare the specific roll offered by each brand: a white Kaiser roll and a wholemeal bake-at-home roll aren’t the same product, even if both seem suitable for the party.
Albert Heijn
Albert Heijn describes its AH Kaiserbroodje volkoren as a freshly baked wholemeal wheat roll.
- The product information gives a weight of 70 g per roll and 7,1 g of fibre per 100 g.
- The roll is only available in store. Check the latest product information for ingredients and allergens.
Jumbo
Jumbo offers frozen wholemeal Kaiser rolls to bake at home.
- The pack contains four rolls, weighing 260 g in total. Jumbo lists 6,7 g of fibre per 100 g.
- Bear in mind when you’ll need to bake them, and don’t refreeze defrosted rolls, as advised by Jumbo. Check the allergens on each pack.
Lidl
Lidl offers wholemeal petit pains to bake at home, as well as fresh white Kaiser rolls.
- The wholemeal petit pains are an option if wholemeal matters more than the Kaiser shape; Lidl lists a 700 g bag.
- A petit pain isn’t a Kaiser roll. Lidl says its fresh range can vary by branch.
ALDI
ALDI offers white Kaiser rolls in its range of bread to bake at home.
- Baking at home could suit you if you want to choose when to serve the rolls.
- The white Kaiser rolls listed aren’t a wholemeal option. If wholemeal is your priority, check the product name and what your local shop stocks.
PLUS
PLUS offers white bake-at-home Kaiser rolls, as well as separate wholemeal loaves in its bread range.
- PLUS lists ten white Kaiser rolls per bag and a baking time of 6–8 minutes.
- The white Kaiser rolls aren’t wholemeal; PLUS lists 2,92 g of fibre per 100 g. Check the allergens on the pack you choose.
Dirk
Dirk offers 1 de Beste Kaiserbroodje as a bake-at-home product, as well as wholemeal bread to bake in other shapes.
- Dirk lists four Kaiser rolls per pack, weighing 200 g in total, and a baking time of 6–8 minutes.
- This Kaiser roll isn’t labelled wholemeal. Check the exact shape if you choose a wholemeal alternative.
Bread alternatives on Joybuy
These two options are round loaves from Lekhaven Bakkerij, not individual Kaiser rolls. They’ll only suit your party plans if you want to portion the bread yourself and don’t need the Kaiser shape. Check the packaging for the wholemeal label, nutritional information, allergens and preparation instructions.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g
An option if you’d rather portion two round loaves for the children’s party than serve individual Kaiser rolls.
The product name lists two loaves, each weighing 550 g. Compare fibre on the same basis using the nutrition table, and check the packaging for allergens and preparation instructions.
View on Joybuy
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
An option if one round loaf will make enough portions for the children’s party; this isn’t a Kaiser roll.
The product name lists a weight of 550 g. Before planning how to prepare it, check the packaging for the nutritional information per 100 g, allergens and baking instructions.
View on Joybuy
Frequently asked questions
How can I tell if a Kaiser roll is wholemeal?
Check whether the specific Kaiser roll is labelled wholemeal. According to the Voedingscentrum, bread with this label is made from 100% wholemeal flour. ‘Multigrain’ and ‘brown’, or a dark colour alone, don’t guarantee this.
Is a white Kaiser roll an equivalent alternative to a wholemeal roll?
No, not if you’re specifically looking for wholemeal. On its product pages, Albert Heijn lists 7,1 g of fibre per 100 g for its AH Kaiserbroodje volkoren, while PLUS lists 2,92 g per 100 g for its white Kaiser rolls. Always compare the products you’re considering on the same basis.
What should I do if a child with an allergy is coming?
Ask in advance which allergens you need to look out for, and check each roll individually before buying. Read the label on packaged rolls. For unpackaged rolls, you can ask the retailer for allergen information. Don’t rely on the shape of the bread or the wholemeal label alone.
Does every Kaiser roll contain iodised baker’s salt?
Don’t assume so: check the ingredients list for the specific roll for baker’s salt or iodised salt. The Voedingscentrum discusses bread made with baker’s salt in its information about iodine; Albert Heijn lists iodised salt in its wholemeal Kaiser roll.
When should I choose fresh rolls, and when should I choose frozen or bake-at-home?
Choose a fresh wholemeal Kaiser roll if you can shop shortly before the party and don’t want to bake at home. If you’d rather shop earlier and decide when to bake the rolls, frozen or bake-at-home rolls are a better fit, provided you can follow the storage and preparation instructions for the product you choose. Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen once defrosted.