For a school holiday lunch, start by choosing a roll labelled wholemeal, then check the fibre and allergen information on the packaging. A fresh wholemeal Kaiser roll is ready to eat straight away; a frozen option gives you a handy supply, but needs freezer space and preparation. Bake-at-home wholemeal rolls give you another way to plan lunch, although Schnitt rolls and petit pains aren’t shaped like Kaiser rolls.
You’re looking for a roll for children and adults that’s clearly labelled wholemeal, and want to compare the fibre content on the nutritional information. According to the Netherlands Nutrition Centre, bread labelled wholemeal is made with wholemeal flour.
During the school holidays, you want to be able to choose between rolls you can serve straight away and rolls you can save or bake for a later lunch.
You check the ingredients and allergens for each roll, for example because of wheat or soya. The salt content may also be a reason to compare the nutritional information per 100 g.
First decide whether the roll needs to be wholemeal, then choose a product type that suits when you want to serve lunch.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Check that the packaging says wholemeal and compare the fibre content per 100 g. A brown colour or the word multigrain isn’t enough to tell you. | If you want to serve a wholemeal roll, you’ll want to be able to recognise that label and compare fibre on a like-for-like basis. Around 44% of consumers say wholemeal bread is their main priority. |
| When to serve and how to store | Check whether the rolls are fresh, ready to bake or frozen, and read the preparation and storage instructions. | The number of people eating can vary during the holidays, so you’ll want to serve rolls without preparing more than you need. For around 33% of consumers, planning is the main priority. |
| Ingredients and allergens | Read the ingredients, allergen information and nutritional details for the option you choose, including the salt content per 100 g. | If ingredients matter to you, you’ll want to know which grains and allergens the roll contains before lunch. For around 23% of consumers, label information is their main concern. |
A roll can be brown without being labelled wholemeal. The word multigrain doesn’t, on its own, mean that bread is wholemeal either.
If wholemeal is a must, look for that wording on the packaging, then compare the fibre content per 100 g.
These product types differ in when you can serve them, as well as in how they’re prepared and stored. A wholemeal Schnitt roll is also different from a Kaiser roll.
Choose fresh rolls for eating straight away. For bake-at-home and frozen rolls, check the preparation and storage instructions on the packaging before you buy.
Wholemeal doesn’t tell you whether a product is suitable for someone with an allergy. The options mentioned have different ingredients and additional allergen information.
Check the label every time you buy, making sure it’s for the exact option you’re taking home, including any warnings about possible allergen traces.
Albert Heijn lists a wholemeal Kaiser roll sold individually and freshly baked in-store.
Jumbo lists frozen wholemeal Kaiser rolls: four rolls weighing 260 g in total.
PLUS lists a wholemeal Kaiser roll sold individually, as well as wholemeal Schnitt rolls to bake at home.
Lidl lists wholemeal petit pains to bake at home.
ALDI lists wholemeal rolls in its fresh daily range, as well as white Kaiser rolls to bake at home.
Dirk lists Kaiser rolls and, as a separate product type, wholemeal baguettes.
Look for the word wholemeal on the packaging. According to the Netherlands Nutrition Centre, bread labelled wholemeal is made with wholemeal flour; brown or multigrain doesn’t automatically mean the same thing.
Don’t assume they are: the options mentioned from Albert Heijn, PLUS and Jumbo contain wheat or other cereals containing gluten. For its frozen option, Jumbo also lists soya and possible traces of other allergens. Always read the label for the option you choose.
You can’t tell from the type of bread. Albert Heijn lists iodised salt in its wholemeal Kaiser roll; check the current ingredients list for any other roll.
If needed, freeze any bread you want to eat later in portions as soon as you buy it, as recommended by the Netherlands Nutrition Centre. For frozen and bake-at-home products, also follow the instructions on the specific packaging. Jumbo says not to refreeze its frozen Kaiser rolls after thawing.
