Who are these rolls for?

Shoppers keeping an eye on fibre

You’re looking for a Kaiser roll for your get-together that really is wholemeal, and you compare the fibre content per 100 g. This also lets you compare rolls of different weights on a like-for-like basis.

Stock-up planners with an oven

You want to keep rolls in the freezer and bake them shortly before serving. If you choose a frozen option, check the storage instructions too: Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after thawing.

Shoppers checking labels for their guests

You want to check the ingredients and allergens in your chosen rolls before your get-together. You can also check the salt content per 100 g and see whether iodised salt is listed on the packaging.

What should you look for when choosing?

First, check that the rolls are wholemeal. Then choose an option that suits when you plan to serve them, and read the label with your guests in mind.

What to consider What to check when buying Who is this important to?
Wholemeal and fibre Look for the word ‘wholemeal’ and compare fibre per 100 g. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made from 100% wholemeal flour. I want a roll for my get-together that really is wholemeal, and I want to compare fibre content on the same basis. This is the top priority for around 50% of shoppers.
Serving and storage Check whether the rolls are fresh or frozen, how many are in the pack, and what baking and storage instructions apply. If I want to stock up in advance, I need to know whether I can bake the rolls in time. This planning matters most to around 30% of shoppers.
Label information Read the ingredients and allergen information; compare salt per 100 g and look for ‘baker’s salt’ or ‘iodised salt’ if that’s relevant to your choice. When I’m buying rolls for guests with a relevant allergy, I want to know what’s in them. For around 20% of shoppers, allergens, salt or whether the salt is iodised is the deciding factor.

Common mistakes

  • Mistaking multigrain or brown bread for wholemeal

    The word ‘multigrain’ doesn’t mean that a Kaiser roll is made entirely from wholemeal flour. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made from 100% wholemeal flour.

    Look specifically for ‘wholemeal’ on the roll or its packaging, then compare the fibre content per 100 g.

  • Assuming every roll contains iodised salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Without product information, you can’t tell which type of salt has been used in a roll.

    Check the ingredients list for ‘baker’s salt’ or ‘iodised salt’ if that matters to your diet, or ask the baker.

  • Looking at fibre alone

    Fibre content doesn’t tell you which allergens a roll contains. Albert Heijn lists 7.1 g of fibre and 1.13 g of salt per 100 g for its wholemeal Kaiser roll; Jumbo lists 6.7 g of fibre and 1.2 g of salt per 100 g for its frozen wholemeal version.

    Check the latest allergen information for the exact product for every guest, and only compare nutritional values on the same basis.

  • Buying frozen rolls without planning when to bake them

    Jumbo’s frozen wholemeal Kaiser rolls need to be baked at home. According to the product information, they must not be refrozen after thawing.

    Choose this option if you have freezer space and time to bake the rolls, and make sure you buy enough for what you plan to serve.

Brands to consider

Albert Heijn

Albert Heijn lists an individual AH wholemeal Kaiser roll for anyone looking to serve a fresh roll.

  • The product information gives a weight of 70 g per roll, 7.1 g of fibre per 100 g and 1.13 g of salt per 100 g.
  • The product is listed as ‘in-store only’. Albert Heijn says that ingredients and nutritional information may change, so check the packaging.

Jumbo

Jumbo lists a pack of four frozen wholemeal Kaiser rolls to bake at home.

  • The nutritional information lists 6.7 g of fibre and 1.2 g of salt per 100 g.
  • The ingredients include wheat, rye, barley and soya. Jumbo says these rolls must not be refrozen after thawing.

PLUS

PLUS lists individual wholemeal Kaiser rolls, with an option to order and collect.

  • Buying rolls individually can be useful if you want to tailor the quantity to your get-together.
  • Before buying, read the full ingredients, allergen and nutritional information for your chosen roll.

ALDI

ALDI lists Kaiser rolls in its bake-at-home range.

  • Bake-at-home rolls are a good option if you want to plan serving around the time they come out of the oven.
  • Check in store that the Kaiser rolls you want are specifically labelled ‘wholemeal’.

Lidl

Lidl lists Kaiser rolls and says it has an in-store bakery in almost all its branches.

  • The in-store bakery could be handy if you want to pick up rolls shortly before your get-together.
  • Check whether your local branch has wholemeal Kaiser rolls, and read the information for that particular product.

Dirk

Dirk lists bake-at-home Kaiser rolls in its bread range.

  • Bake-at-home rolls let you time the baking to suit when you plan to serve them.
  • The bake-at-home Kaiser rolls shown are not wholemeal. Check the packaging if wholemeal is a must for you.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a multigrain Kaiser roll automatically wholemeal?

No. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made from 100% wholemeal flour; ‘multigrain’ doesn’t tell you that. So if wholemeal is a requirement for your purchase, look for the word ‘wholemeal’ on the roll or its packaging.

Does every Kaiser roll contain iodine from baker’s salt?

No, you can’t assume that every roll does: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list or ask the baker which type of salt is used in the product you’ve chosen.

Can I refreeze frozen wholemeal Kaiser rolls?

Not once they’ve been thawed, if you’ve bought Jumbo’s frozen wholemeal version: Jumbo says these rolls must not be refrozen after thawing. For other rolls, follow the storage and preparation instructions on their packaging.

Which allergens should I check for my guests?

Check the allergen information for the exact roll, as ingredients vary by product. The AH wholemeal Kaiser roll lists wheat; Jumbo’s frozen wholemeal Kaiser rolls contain wheat, rye, barley and soya, among other ingredients. If a guest has a relevant allergy, check the latest label shortly before buying.