For conference catering, choose a roll explicitly labelled wholemeal if that is your priority, and check the nutritional information for the fibre per serving. Albert Heijn and PLUS offer wholemeal Kaiser rolls as fresh options, while Jumbo sells a frozen pack of four that must not be refrozen once thawed. If the Kaiser shape isn’t essential, other wholemeal rolls may also work, provided their preparation requirements and allergen information suit your service.
Wants to serve recognisably wholemeal rolls at lunch or during a meeting break. According to the Voedingscentrum, wholemeal bread contains more fibre than white grain products. However, the product’s own nutritional information is the best guide to the fibre content of the roll you choose.
Needs to plan the number of rolls, available freezer space and any preparation around the break. Jumbo’s frozen wholemeal Kaiser rolls must not be refrozen once thawed.
Needs up-to-date information for guests when serving unpackaged rolls. The Netherlands Food and Consumer Product Safety Authority says that, for cereals containing gluten, the specific cereal must also be named.
First decide whether you need the Kaiser shape, then choose a fresh or frozen option that suits the serving time and the facilities available at the venue.
When to choose them: Albert Heijn and PLUS offer wholemeal Kaiser rolls if you want to keep the Kaiser shape and can shop shortly before the event.
Bear in mind: Check local availability when placing your order, and inspect the current packaging on delivery.
When to choose them: Jumbo sells a wholemeal version in packs of four, making it an option for events where freezer space and thawing time can be planned in advance.
Bear in mind: Jumbo says thawed rolls must not be refrozen.
When to choose them: If the Kaiser shape isn’t important, PLUS’s wholemeal sliced rolls, sold in packs of ten, are another option.
Bear in mind: These are a different type of roll, with their own preparation instructions. PLUS specifies an oven temperature of 220 °C.
| What to consider | What should you check? | Who is it important to? |
|---|---|---|
| Wholemeal and fibre | Check that the packaging identifies the rolls as wholemeal, and look at the fibre per serving in the nutritional information for your chosen product. | If you want to serve wholemeal rolls, don’t rely on their brown colour. This check is the top priority for around 42% of consumers. |
| Planning and preparation | Check the pack size and preparation instructions. For frozen rolls, also check the guidance on thawing and storage. | If the lunch break is at a set time, the number of rolls needs to suit the available freezer space and preparation time. Around 33% of consumers prioritise this planning. |
| Allergen information when serving | When serving unpackaged rolls, have up-to-date allergen information for the rolls and fillings, including the specific gluten-containing cereal where applicable. | At a buffet, organisers need to give guests clear information before they choose. This is the top priority for around 25% of consumers. |
A brown colour doesn’t mean a roll is wholemeal. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour, while brown bread may also contain white flour.
Check the label on the current packaging or the product specification before describing the roll as wholemeal.
Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after thawing. So if you thaw too many, you can’t put the excess back in the freezer for another occasion.
Match the number of packs you thaw to the serving time, and follow the preparation instructions on the packaging.
The Netherlands Food and Consumer Product Safety Authority requires information about allergens present in unpackaged food. For cereals containing gluten, the specific cereal must be clearly identified.
Prepare an up-to-date list for your chosen rolls and fillings, and make sure guests can access the information before eating.
Albert Heijn advises customers to check the packaging for its wholemeal Kaiser roll, as product information can change. This matters if you’re using previously recorded nutritional or allergen information for your catering.
Check your plans against the current packaging or supplier specification shortly before ordering and again on delivery.
Albert Heijn lists its AH wholemeal Kaiser roll as an option if you want to keep the Kaiser shape.
Jumbo lists frozen wholemeal Kaiser rolls in a pack of four.
PLUS lists a wholemeal Kaiser roll sold individually and, as a different type of roll, wholemeal sliced rolls in packs of ten.
Lidl lists wholemeal bake-at-home rolls as a possible option when Kaiser rolls aren’t essential.
No. A roll’s colour or the word ‘multigrain’ doesn’t confirm that it’s wholemeal. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour, so check the label on the packaging for the roll you choose.
It depends on the roll you choose and the serving size. The Voedingscentrum gives 3,4 g of fibre for a 50 g wholemeal roll. For a specific Kaiser roll, check the nutritional information on its packaging.
Guests must be able to get information about the allergens present in unpackaged rolls. The Netherlands Food and Consumer Product Safety Authority says that, for cereals containing gluten, the specific cereal must also be named. Include your chosen fillings in the allergen list, and make sure the information is available before guests eat.
Don’t assume so without checking the product information. Dutch food law defines baker’s salt as iodised table salt for bread and other bakery products, but that definition doesn’t tell you which salt is used in an individual roll. Check the current label or ask the supplier for the product specification if this is relevant to your catering information.
