Choose a fresh wholemeal kaiser roll if you want to eat your late-night snack straight away. A frozen version is a better choice if you want to stock up and bake the rolls at home. For both, check that they’re labelled wholemeal, compare the nutritional values per 100 g, and read the label for salt, ingredients and allergens.
You want to choose a wholemeal roll for a late-night snack rather than a white one. Check the product name and compare the fibre content per 100 g. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.
You want to have rolls at home for a late-night bite. A frozen version to bake at home, such as Jumbo’s wholemeal kaiser rolls, needs freezer space and time to prepare.
Before buying, you want to check the ingredients, allergens and salt content of your chosen version, or find out which type of salt is listed in the ingredients.
First, check that the roll is labelled wholemeal, then decide whether you want to eat it straight away or bake it at home. Next, compare the information on the packaging of the version you’re planning to buy.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the wholemeal label and compare the fibre content per 100 g in the nutrition table. | I mainly want to know whether my roll is genuinely wholemeal and how much fibre it contains. For around 36% of consumers, both are top priorities. |
| Ready to eat | Check whether the roll is fresh or still needs to be baked at home. | If I get hungry late at night, I don’t want to bake a roll first. Around 29% of consumers say being able to eat it straight away is their top priority. |
| Keeping a stock at home | Check the storage instructions and use-by date, and see how many rolls are in the pack. | I want to stock up in advance and can keep the rolls frozen. This is the main consideration for around 21% of consumers. |
| Label information | Compare the salt per 100 g and read the ingredients and allergen declaration for the exact version. | I need to know which allergens the roll contains and what type of salt it uses. For around 14% of consumers, this label information matters most. |
The colour or a reference to several grains doesn’t confirm that a roll is wholemeal. The Netherlands Nutrition Centre defines wholemeal bread as bread made from 100% wholemeal flour.
Check whether ‘wholemeal’ appears in the product name, then compare the nutritional information for that specific version.
You can eat a fresh roll straight away; Jumbo’s frozen version needs to be baked at home and, according to Jumbo, must not be refrozen once thawed.
Choose frozen if you have room to store the rolls and time to prepare them. Choose fresh if you want to eat your roll straight away.
The wholemeal label tells you nothing about a roll’s salt content or allergens. The versions described by Albert Heijn, PLUS and Jumbo contain cereals with gluten; Jumbo also lists soya.
Check the salt per 100 g and the full allergen declaration on the packaging. Check your toppings separately if you want to assess the whole snack.
According to Brood.net Professionals, the use of iodised baker’s salt isn’t a legal requirement. Salt labelling can therefore vary from product to product.
Check the ingredients list for your chosen roll if the presence of iodised salt or baker’s salt is relevant to your choice.
Albert Heijn describes its AH Kaiserbroodje volkoren as a freshly baked roll sold individually.
Jumbo offers a frozen pack of four wholemeal kaiser rolls to bake at home.
PLUS describes its individually sold wholemeal kaiser roll as freshly baked in its own oven.
Check whether ‘wholemeal’ appears in the product name. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. Also compare the fibre per 100 g and read the ingredients for the version you’re buying.
A frozen version is a good choice if you want to stock up in advance and have time to bake the rolls. For its frozen wholemeal version, Jumbo says to follow the storage instructions on the packaging and not to refreeze the rolls once they’ve thawed.
No, don’t assume that it does. According to Brood.net Professionals, using iodised baker’s salt isn’t a legal requirement in the Netherlands. Check the ingredients list for the roll you choose.
Compare the salt per 100 g so you’re using the same basis for each product. The product pages list 1.13 g for the AH Kaiserbroodje volkoren, 1.141 g for the PLUS Kaiserbroodje volkoren and 1.2 g for Jumbo Diepvries Kaiserbroodjes Volkoren. When you buy, also check the current packaging and any toppings you add.
