People working from home who keep an eye on fibre
You’re looking for a roll that is genuinely wholemeal and want to check the fibre per 100 g, rather than relying on its brown colour or the name ‘multigrain’.
Who is this choice for?
Lunch planners with freezer space
You want to keep bread for several days working from home and can set aside time to defrost and bake a frozen option.
Shoppers checking allergens
You need to know which gluten-containing cereals and other allergens or possible traces are listed on the packaging for the specific variant.
What should you look for when choosing?
First, decide whether you want to eat the roll straight away or can bake it at home. Then compare the nutritional information for the specific variants on a like-for-like basis, for example per 100 g.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the term ‘wholemeal’ and compare the fibre per 100 g for the specific variants. | I want to know whether my lunch roll is genuinely wholemeal, rather than just looking brown. For around 40% of consumers, that certainty comes first. |
| Ready to eat or stock up | Check the product format, preparation instructions and storage guidance; Jumbo states that its frozen variant must not be refrozen once defrosted. | On busy days, I want to be able to have lunch straight away, but on other days I’d rather set rolls aside for later. Around 30% of consumers prioritise this convenience or planning ahead. |
| Ingredients and allergens | Read the current ingredients and allergen information for the specific variant. If you want to know what type of salt it contains, also look for ‘iodised salt’ or ‘baker’s salt’. | If I need to avoid certain ingredients, I can’t rely on the type of bread alone. For around 20% of consumers, checking ingredients and allergens is the top priority. |
| Local availability | Check the range at your local shop or in your delivery area, and consider whether you need a single fresh roll or a pack to keep for later. | I want to find a suitable wholemeal option when I’m doing my shopping. For around 10% of consumers, availability is the deciding factor. |
Common mistakes
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Assuming ‘multigrain’ or a brown colour means wholemeal
The name or colour alone does not confirm that a roll is wholemeal.
Look for the term ‘wholemeal’ and check the ingredients and fibre per 100 g on the packaging.
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Treating fresh and frozen rolls as the same lunch option
You can eat a fresh Kaiser roll straight away; you’ll need to allow time to prepare Jumbo’s frozen Kaiser rolls.
Choose the product format that suits your lunch break and follow the storage and preparation instructions for that variant.
Jumbo states that its frozen Kaiser rolls must not be refrozen once defrosted. So plan how many you’ll defrost at a time.
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Checking allergens on the front of the pack only
The wholemeal Kaiser rolls reviewed contain gluten-containing cereals; some variants also list other allergens or possible traces.
Check the current information on the packaging of the specific product every time you buy it.
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Assuming every roll contains iodised salt
The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bread; this does not confirm the ingredients of every Kaiser roll.
If you want to know what type of salt a variant contains, check the ingredients list.
Brands and ranges to consider
These ranges offer a few different options: a fresh wholemeal Kaiser roll, a frozen variant or another type of wholemeal roll. Check the current range and the packaging of the product you choose.
Albert Heijn
Albert Heijn lists a fresh AH Kaiserbroodje volkoren, sold individually.
- The product page describes a 70 g wholemeal wheat roll, with iodised salt and 7.1 g of fibre per 100 g.
- The roll is listed as available in store only, so check how you can buy it at your local shop.
Jumbo
Jumbo lists frozen wholemeal Kaiser rolls in a pack of four.
- The product page lists 53.9% wholemeal wheat flour and 6.7 g of fibre per 100 g.
- You’ll need to prepare the rolls at home; Jumbo says they must not be refrozen once defrosted.
PLUS
PLUS lists a fresh wholemeal Kaiser roll, sold individually, as well as separate wholemeal schnitt rolls for baking at home.
- For its Kaiser roll, PLUS lists 67% wholemeal wheat flour and 6.9 g of fibre per 100 g.
- The schnitt rolls are a different type of bread. Check the current ingredients and nutritional information for your chosen variant when you buy it.
ALDI
ALDI features wholemeal options in its range of rolls for baking at home.
- A wholemeal roll for baking at home can be an alternative if it doesn’t have to be Kaiser-shaped.
- The Kaiser rolls listed are white; don’t treat them as wholemeal Kaiser rolls.
Dirk
Dirk features white Kaiser rolls, as well as separate wholemeal rolls.
- If you’re happy to choose a different shape, you could consider the wholemeal rolls as an alternative.
- A wholemeal roll is not the same product as a wholemeal Kaiser roll.
Lidl
Lidl features Kaiser rolls in its bread range.
- When you shop, you can check which Kaiser variants your store stocks.
- Check the product name and ingredients before choosing an available variant as wholemeal.
Wholemeal bread alternatives at Joybuy
These products are bread alternatives for a work-from-home lunch, not confirmed wholemeal Kaiser rolls. Pay particular attention to the product format and whether you want to bake it at home.
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Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g
A wholemeal bread alternative if you have time to defrost and bake bread at home; this round loaf is not a Kaiser roll.
Only compare the fibre content with other products once the packaging confirms whether it’s given per 100 g or per portion. Check the allergens and stated type of salt there too.
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Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g × 2
The pack of two round loaves suits several planned lunches if you have freezer space and time to bake them. They are not Kaiser rolls.
Before comparing this variant with another bread, check the packaging to see how the fibre content is measured, and check the allergens and type of salt.
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Bolletje Rye Bread Bun 500 g
A rye bread alternative if a Kaiser roll isn’t essential. The product title refers to a roll, while the description says sliced rye bread; check the packaging to confirm the product format.
Also check whether the fibre content is given per 100 g or per portion, and what type of salt is listed in the ingredients.
Frequently asked questions
Is a multigrain roll also wholemeal?
Not necessarily. The name ‘multigrain’ alone does not confirm that a roll is wholemeal; look for the term ‘wholemeal’ and check the ingredients of the variant you choose.
Is iodine required in every Kaiser roll in the Netherlands?
No. The rule described by the Netherlands Food and Consumer Product Safety Authority does not confirm that iodine is added to every roll. It concerns the presence of iodine compounds in bread and other baked goods through the addition of baker’s salt. If the type of salt matters to your choice, read the ingredients list for the specific variant.
Can I refreeze Jumbo’s frozen Kaiser rolls after defrosting them?
No. Jumbo states that its frozen wholemeal Kaiser rolls must not be refrozen once defrosted; bear this in mind when storing rolls for several lunches.
What should I check for allergens in wholemeal Kaiser rolls?
Read the full allergen information on the packaging for the specific product, not just the name of the bread. The variants reviewed contain gluten-containing cereals; Jumbo also lists soya and possible traces of other allergens for its frozen variant.