Who is this choice for?

Health-conscious starter

You’re looking specifically for wholemeal rolls for breakfast or lunch, not just brown rolls or ones containing several grains. According to Voedingscentrum, bread labelled wholemeal is made from 100% wholemeal flour.

Student with limited storage space

You want to be able to grab something to eat quickly on moving day, without buying more rolls than you can store or use. The space in your freezer and the number of rolls in a pack can make all the difference.

Room cook with an oven

You want to bake rolls at home whenever it suits you. Consider whether you have room for frozen rolls or would rather store bake-at-home rolls according to the pack instructions. Check the cooking instructions and allergen information too.

What should you look for when choosing?

First decide whether you specifically want a wholemeal kaiser roll. Then choose between a roll that’s ready to eat and one you can bake at home, based on the equipment and storage space you have available.

What to consider What to check when buying Who is this important for?
Wholemeal and fibre Look for the wholemeal label and compare fibre content on the same basis, such as per 100 g. Check the allergens on the label. I want to be sure my roll is wholemeal, rather than simply brown or multigrain. For around 42% of consumers, choosing wholemeal comes first.
Storing without waste Check the number of rolls, your freezer space and the storage instructions. Jumbo says its frozen kaiser rolls should not be refrozen after defrosting. If I don’t know how many rolls I’ll eat this week, I want to be able to spread them across several meals. This matters most to around 33% of consumers.
Ready to eat straight away Check whether the roll is ready to eat or needs baking, and whether it’s labelled wholemeal. My kitchen might not be set up yet on moving day, so I’ll want to be able to eat a roll straight away. This is the most important need for around 25% of consumers.

Common mistakes

  • Mistaking brown or multigrain for wholemeal

    These terms don’t mean the same thing. Voedingscentrum describes brown bread as a mixture of wholemeal flour and white flour.

    If you specifically want wholemeal rolls, look for the wholemeal label on the packaging or shelf label.

  • Assuming every roll contains iodised salt

    Brood.net Professionals describes the use of baker’s salt containing iodine under an industry agreement. The type of product alone won’t tell you which salt the roll contains.

    If iodine is important to you, read the ingredients list and look for iodised salt or baker’s salt, for example.

  • Buying frozen rolls without a storage plan

    According to Jumbo, its frozen wholemeal kaiser rolls should not be refrozen after defrosting. Voedingscentrum also notes that bread can become drier if it’s frozen for longer.

    Check that the pack will fit in your freezer and defrost rolls as you need them.

  • Checking allergens only once you get home

    Albert Heijn and Jumbo list different allergens for their wholemeal kaiser rolls; Jumbo includes soya, for example.

    Before buying, check the latest ingredients and allergen information on the packaging, even if you’ve bought the product before.

Brands to consider

Albert Heijn

An option if you want to pick up an individual fresh wholemeal kaiser roll and eat it straight away.

  • Albert Heijn lists the AH Kaiserbroodje volkoren as weighing 70 g per roll, with 7.1 g of fibre per 100 g and iodised salt in the ingredients.
  • This roll is listed as a store product. Check the current packaging for ingredients and nutritional information.

Jumbo

An option if you want to keep wholemeal kaiser rolls in the freezer and bake them at home.

  • Jumbo lists four frozen wholemeal kaiser rolls weighing 260 g in total, with 6.7 g of fibre per 100 g.
  • You’ll need freezer space. According to the product information, the rolls should not be refrozen after defrosting. Check the allergens too, including soya.

Lidl

A bake-at-home option if wholemeal rolls matter more to you than the specific kaiser shape.

  • Lidl describes its 700 g pack of wholemeal bake-at-home rolls as small rolls to bake at home.
  • Small rolls aren’t necessarily kaiser rolls. Check the shape and label in store for ingredients, allergens and nutritional information.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise a wholemeal kaiser roll?

Check whether the roll is labelled wholemeal on the packaging or shelf label. According to Voedingscentrum, wholemeal bread is made from 100% wholemeal flour; brown or multigrain doesn’t automatically mean the same thing.

Does every kaiser roll contain iodised salt?

Don’t assume so based on the type of bread alone. Brood.net Professionals describes the use of baker’s salt containing iodine under an industry agreement. Check the ingredients list if you want to know which salt has been used.

How should I store opened bake-at-home rolls?

For an unopened pack, follow the storage instructions and use-by date on the label. For opened bake-at-home rolls, Voedingscentrum recommends 2–4 days in the fridge and 1–3 months in the freezer. Bread can become drier if it’s frozen for longer.