If you want to serve wholemeal rolls
You want to choose a wholemeal kaiser roll for your Italian evening and compare the fibre per 100 g. Look for a roll that is explicitly labelled as wholemeal.
Who is this choice relevant to?
If you want to shop ahead
You want to have the rolls at home and bake them just before you eat. With a frozen option, you’ll also need to consider the oven space required and the defrosting and storage instructions.
If you need to consider allergens
You’re serving rolls to guests for whom certain ingredients or warnings about possible traces are important. So check the information for the exact product variant you’re buying.
What should you look for when choosing?
Start by checking that the roll is labelled wholemeal, then decide whether you want to serve the kaiser rolls straight away or bake them at home.
Fresh wholemeal kaiser roll
Best for: an evening when you’ll buy the rolls shortly before eating and don’t want to bake them at home.
Bear in mind: you’ll need to visit a shop and check the current product information; Albert Heijn says its fresh wholemeal kaiser roll is only available in store.
Frozen kaiser rolls to bake at home
Best for: shopping ahead and preparing the rolls at home just before serving.
Bear in mind: you’ll need oven space and time. Jumbo says that its pack of four wholemeal kaiser rolls must not be refrozen after defrosting.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the wholemeal label and compare the fibre per 100 g. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. | I want a kaiser roll that really is wholemeal, then I’ll compare the fibre. For around 31% of consumers, choosing wholemeal would be the top priority. |
| Allergens | Read the ingredients and allergen information for your chosen product, including warnings about possible traces. | If someone at the table has an allergy, I want to know which ingredients and warnings apply before buying; for around 25% of consumers, checking this would come first. |
| Serving and baking | Check whether the roll is fresh or frozen and read the relevant storage and preparation instructions. | I want to know whether I can put the rolls straight on the table or need to make time to use the oven. The preparation method would be the deciding factor for around 25% of consumers. |
| Quantity and storage | Compare individually sold rolls with the number of rolls in a pack, and follow the storage instructions. | If not everyone will have a roll, I want to buy the right amount and be able to store any leftovers. For around 19% of consumers, this would be the most important consideration. |
Common mistakes
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Assuming brown or multigrain means wholemeal
The colour or a mention of several types of grain doesn’t confirm that a roll is wholemeal. The Netherlands Nutrition Centre describes wholemeal bread as bread made from 100% wholemeal flour.
Use the wholemeal label as your first selection criterion, then compare the fibre and preparation method.
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Relying on the product name to check for allergens
The listed ingredients and possible traces vary from one roll to another. A name such as ‘wholemeal kaiser roll’ doesn’t give guests with allergies all the information they need.
Before serving, check the allergen information on the packaging of the exact product you bought, even if you looked it up online beforehand.
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Buying more fresh rolls than you expect to serve
If you’re not sure how many people will be eating, you could be left with extra rolls. Individually sold rolls and packs of frozen rolls each need a different storage plan.
Choose the number of rolls to suit your guests, and check the storage and defrosting instructions for frozen products.
Brands compared
Albert Heijn
Albert Heijn describes its fresh AH wholemeal kaiser roll as an individual roll that is only available in store.
- The product information lists a 70 g roll, 7.1 g of fibre per 100 g and iodised salt.
- Check the current ingredients and allergen information when you buy it, as product information can change.
Jumbo
Jumbo sells frozen wholemeal kaiser rolls in packs of four for baking at home.
- The product information lists 6.7 g of fibre per 100 g, and the frozen pack makes it easy to shop ahead.
- Baking them takes oven space and time. Jumbo lists allergens including cereals containing gluten and soya, and says not to refreeze the product after defrosting.
PLUS
PLUS lists a fresh wholemeal kaiser roll sold individually. PLUS’s wholemeal schnitt roll is a different type of bread, not a kaiser roll.
- For its kaiser roll, PLUS lists 67% wholemeal wheat flour and 6.9 g of fibre per 100 g.
- Check the current ingredients and allergen information for the kaiser roll when you buy it, as this information can change.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
How can I tell if a kaiser roll is wholemeal?
Look for the explicit wholemeal label. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, so colour alone isn’t a reliable way to choose. Also check the current product information for the roll you’re buying.
Are the wholemeal kaiser rolls discussed here gluten-free?
No. Albert Heijn and PLUS list wheat or cereals containing gluten in their kaiser rolls; Jumbo lists wheat, rye and barley, among other ingredients. If you have an allergy or intolerance, always read the current packaging for your chosen product, including warnings about possible traces.
Does every wholemeal kaiser roll contain iodised salt?
You can’t assume that every kaiser roll does. Albert Heijn lists iodised salt in its wholemeal kaiser roll; check the ingredients list on the packaging of the product you’re buying.
How should I store rolls left over after my Italian evening?
Follow the storage instructions for the rolls you’ve bought. The Netherlands Nutrition Centre recommends storing wholemeal bread in a kitchen cupboard for 2–4 days or in the freezer for 1–3 months. Jumbo’s frozen kaiser rolls also come with the instruction not to refreeze them after defrosting.