Who is this choice relevant to?

If you want one roll and no leftovers

If you’re buying a single roll for lunch, an individually sold option is handy. Albert Heijn and PLUS both list a wholemeal kaiser roll for sale individually.

If you like to keep rolls in stock

If you often eat on your own and bake rolls at home, a frozen multipack could work for you. Jumbo lists four wholemeal kaiser rolls per pack and advises that they must not be refrozen after defrosting.

If you make a point of choosing wholemeal

If wholemeal is a priority for you, look beyond the colour or the ‘multigrain’ label. The Netherlands Nutrition Centre defines wholemeal bread as bread made from 100% wholemeal flour.

What should you look for when choosing?

First decide whether you want to eat one roll straight away or plan for several meals. Then compare the wholemeal labelling, nutritional information and storage and baking instructions.

What to consider What should you check? Who is it important to?
Portion size and leftovers Check whether the roll is sold individually or in a multipack, and look at the weight of each roll. For one lunch, I don’t want to open more rolls than I can use. Around 42% of consumers prioritise portion size and reducing leftovers.
Wholemeal and fibre Check the wholemeal labelling and compare fibre per 100 g; also check the salt and allergen information on the label. I want to choose a wholemeal roll and compare the nutritional information rather than judge by its dark colour. Around 33% of consumers prioritise this.
Keeping in stock and preparation Check the storage instructions, the number of rolls and whether you need an oven. Jumbo says its frozen rolls must not be refrozen after defrosting. If I eat on my own on several days, I want to be able to store rolls and bake them later. This is the main priority for around 25% of consumers.

Common mistakes

  • Assuming dark or multigrain means wholemeal

    A dark colour, visible seeds or the name ‘multigrain’ won’t tell you whether a roll is wholemeal.

    Look for the wholemeal labelling and read the ingredients. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.

  • Buying a four-pack for one meal

    With a multipack, you’ll also need to know what you’ll do with the remaining rolls. Jumbo’s frozen kaiser rolls must not be refrozen after defrosting.

    Choose an individual roll if you only need one portion, or follow the storage and preparation instructions on the pack if you’re buying a multipack to keep in stock.

    Without a plan for the remaining rolls, you could end up with leftovers.

  • Assuming every roll contains baker’s salt

    You can’t tell from the shape or colour of a kaiser roll whether baker’s salt has been used.

    Check the ingredients for ‘baker’s salt’ or ‘iodised salt’. If the roll is unwrapped, ask in store about the ingredients if needed.

  • Comparing fibre content alone

    Rolls labelled wholemeal can still differ in their salt content and ingredients. Allergen information also varies from product to product.

    Compare the nutritional information per 100 g and check the allergen information for the roll you’re actually buying.

Brands and rolls compared

Albert Heijn

Albert Heijn lists an individually sold wholemeal kaiser roll for one portion.

  • According to Albert Heijn, the roll weighs 70 g and contains 7,1 g of fibre per 100 g.
  • The product contains gluten-containing cereals, including wheat, barley, spelt and rye. Check the latest ingredients information when you buy it.

Jumbo

Jumbo lists frozen wholemeal kaiser rolls in packs of four, ready to bake at home.

  • According to Jumbo, the product contains 6,7 g of fibre per 100 g.
  • Do not refreeze after defrosting. The product contains wheat, rye, barley and soya, among other ingredients.

PLUS

PLUS lists an individually sold wholemeal wheat kaiser roll.

  • PLUS lists 67% wholemeal wheat flour in the ingredients and 6,9 g of fibre per 100 g.
  • The roll contains wheat and gluten. Check the latest allergen information for possible cross-contamination.

Lidl

Lidl’s in-store bakery range includes both kaiser rolls and wholemeal rolls.

  • A wholemeal roll is another shape to consider if you don’t need a kaiser roll.
  • Lidl describes the kaiser roll shown as a white wheat roll; the fresh bread range may vary by store.

ALDI

ALDI features wholemeal rolls in its fresh daily bread range.

  • A wholemeal roll is another shape to consider if a kaiser roll isn’t essential.
  • The range shown for baking at home includes white kaiser rolls. Check the product description if you’re specifically looking for wholemeal.

Dirk

Dirk features bake-at-home kaiser rolls and wholemeal rolls in other shapes.

  • Wholemeal rolls or pointed rolls could be an option if the shape doesn’t matter for your meal.
  • The kaiser rolls shown are white bake-at-home rolls, sold in packs of four. Check the product name if wholemeal is a must.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a multigrain roll wholemeal too?

Not necessarily. ‘Multigrain’ tells you which types of grain have been used; according to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. So check the product description and ingredients.

How can I save frozen kaiser rolls for another meal?

Follow the storage instructions on the pack you choose, and keep any rolls you plan to use later frozen as directed. Jumbo says its frozen wholemeal kaiser rolls must not be refrozen after defrosting.

Which allergens should I check in these rolls?

Read the allergen information for the specific roll. The wholemeal kaiser rolls described by Albert Heijn, Jumbo and PLUS contain gluten-containing cereals; Jumbo also lists soya.

Does every kaiser roll contain baker’s salt?

Don’t assume so without checking. For a packaged roll, check the ingredients information; for an unwrapped roll, ask in store which salt has been used if needed.