For Easter lunch, start by choosing a kaiser roll that is explicitly labelled wholemeal. Albert Heijn and PLUS’s fresh wholemeal kaiser rolls are a good choice if you want to serve rolls from the in-store bakery; Jumbo’s frozen version is ideal if you want to shop ahead and bake them at home. Compare the fibre content per 100 g, and check the allergen information, storage instructions and your store’s opening hours.
You’re specifically looking for a wholemeal kaiser roll rather than a white one. The product information from Albert Heijn, PLUS and Jumbo lists 7,1 g, 6,9 g and 6,7 g of fibre per 100 g respectively, so you can compare them on a like-for-like basis.
You want to shop before Easter lunch and bake the rolls at home. Jumbo’s frozen wholemeal kaiser rolls suit this plan if you have freezer space and can follow the storage and defrosting instructions.
You want to buy the rolls on the day of the lunch. Check your branch’s opening hours in advance: according to the Dutch government, local councils can allow shops to open on Sundays and public holidays.
First check that the rolls are labelled wholemeal, then choose a preparation method that suits when you want to serve them.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the word ‘wholemeal’ and compare fibre per 100 g. | I want a genuinely wholemeal kaiser roll and to compare fibre values on the same basis. This is the main consideration for around 36% of shoppers. |
| Preparation and planning | Check whether the roll has been baked in store or needs baking at home, and read the storage instructions. | If I want to bake the rolls myself just before Easter lunch, I need to be able to shop ahead and have space in the freezer. For around 29% of shoppers, when the rolls will be served is the deciding factor. |
| Number of rolls | Count the rolls in each pack, and check that larger packs are wholemeal too. | I want to buy enough wholemeal rolls for my guests without mistaking a large pack of white rolls for wholemeal. The number of rolls is the priority for around 21% of shoppers. |
| Ingredients and allergens | Read the current ingredients and allergen information, including any ‘may contain’ warnings. | Before serving, I want to be able to check the ingredients and allergens listed on the pack. This check matters most to around 14% of shoppers. |
The name ‘kaiser roll’ doesn’t tell you whether it’s wholemeal. The kaiser rolls shown by ALDI and Dirk, and Lidl’s fresh kaiser roll, are white varieties.
Check that the pack or product page explicitly says ‘wholemeal’; don’t rely on the colour or the word ‘multigrain’ alone.
According to the Dutch government, local councils can allow shops to open on Sundays and public holidays. This means whether you can shop depends on the individual branch.
Check your store’s current opening hours before setting off, or buy the rolls in advance.
Rolls can vary in weight. The product information from Albert Heijn, PLUS and Jumbo gives fibre per 100 g, providing a common basis for comparison.
Compare the nutrition information per 100 g, then work out separately how many rolls you’ll need for lunch.
Jumbo says that its frozen wholemeal kaiser rolls must not be refrozen once defrosted.
Take only the number you need out of the freezer and follow the instructions on the current pack.
Compare the products listed by their wholemeal labelling and preparation method; these features don’t automatically apply to other rolls from the same brand.
According to Albert Heijn, AH Wholemeal Kaiser Rolls are baked fresh in store and sold individually.
Jumbo Frozen Wholemeal Kaiser Rolls are sold in packs of four and baked at home.
PLUS Wholemeal Kaiser Rolls are sold individually and, according to PLUS, served fresh from its own oven.
The kaiser roll in Lidl’s fresh range described here is a white wheat roll.
ALDI describes a pack of ten white kaiser rolls.
Dirk lists white kaiser rolls and a variety for baking at home.
Check that the pack or product description explicitly says ‘wholemeal’. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour; the colour of a roll alone doesn’t tell you whether it’s wholemeal.
It depends on your branch’s opening hours. According to the Dutch government, shops are generally closed on Sundays and public holidays, but local councils can allow them to open. Check the branch’s current details before setting off.
No. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. Check the label on the roll itself: Albert Heijn lists iodised salt in its wholemeal kaiser roll, while the product information from Jumbo and PLUS lists baker’s salt.
No. The product information from Albert Heijn, Jumbo and PLUS lists wheat and cereals containing gluten. Check the current pack for other allergens and any ‘may contain’ warnings too.
