Who is this choice relevant to?

Fibre-conscious breakfast eaters

You want a savoury roll and are looking for an explicitly wholemeal alternative to a white Kaiser roll. The wholemeal label is your first filter; after that, you can compare the fibre per 100 g.

Households looking for fresh convenience

You want to fill an individual roll straight away, or keep several rolls to bake at home. It makes a difference whether you choose a Kaiser roll or another type of roll.

Shoppers checking ingredients

You want to know which allergens are listed, how much salt the roll contains per 100 g, or what type of salt is used in the ingredients. Check this information for the specific roll you’re buying, even if you already know the brand.

What should you look for when choosing?

Start with the wholemeal label. Then decide whether you want a roll ready to fill or one to bake at home, and check the nutritional information and ingredients for the roll you’re actually buying.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the wholemeal label in the product name, on the packaging or on the shelf label. Then compare the fibre per 100 g for the same type of roll. If you want to replace white bread, look for a genuinely wholemeal roll and compare its fibre content; this would be the main purchasing priority for around 50% of consumers.
Fresh or bake-at-home Decide whether you want to fill the roll straight away or bake it at home. For a bake-at-home product, check the type of roll and the cooking instructions. A breakfast that needs no preparation at home calls for a different choice from rolls you keep in stock; for around 30% of consumers, when they plan to eat it would be the main consideration.
Ingredients and salt Check the salt per 100 g, allergens and any warnings about possible traces. Look for iodised salt or baker’s salt in the ingredients list if the type of salt matters to you. If you’re keeping an eye on ingredients or choosing savoury fillings, you’ll want to know what the roll contains before buying; for around 20% of consumers, this check would be the main priority.

Common mistakes

  • Mistaking brown, multigrain or seeded bread for wholemeal

    A brown colour or seeds don’t mean a Kaiser roll is wholemeal. According to the Netherlands Nutrition Centre, the wholemeal label on bread is the key indication to look for when you want a wholemeal product.

    Check the product name or shelf label first, then compare the fibre and salt per 100 g.

  • Assuming a bread type based on the rest of the shop’s range

    A supermarket may sell both wholemeal bread and white Kaiser rolls. For example, Lidl describes the fresh Kaiser roll shown on its website as a white wheat roll.

    Check that the particular Kaiser roll you choose is labelled wholemeal.

  • Assuming every roll contains baker’s salt

    According to the Netherlands Nutrition Centre, bread isn’t always baked with baker’s salt. For the wholemeal Kaiser rolls mentioned here, Albert Heijn lists iodised salt and PLUS lists baker’s salt, but that doesn’t tell you anything about another roll.

    Read the ingredients list or ask about the type of salt used in an unwrapped roll if that information matters to your choice.

  • Looking only at the salt in the roll

    Albert Heijn lists 1.13 g of salt per 100 g for its wholemeal Kaiser roll; PLUS lists 1.141 g per 100 g. Salt in savoury fillings adds to the total in a filled breakfast roll.

    Compare values on the same basis and take your fillings into account too.

Brands to consider

Judge the specific roll, not just the shop name: a fresh wholemeal Kaiser roll and a white or wholemeal bake-at-home roll are different choices.

Albert Heijn

Albert Heijn lists an individual 70 g AH wholemeal Kaiser roll.

  • The product information lists wholemeal wheat flour, iodised salt, 7.1 g of fibre and 1.13 g of salt per 100 g.
  • The roll contains gluten-containing cereals and may contain sesame and oats. Check the latest ingredients and allergen information.

PLUS

PLUS lists a fresh wholemeal Kaiser roll sold individually, as well as separate wholemeal Schnitt rolls to bake at home.

  • For its Kaiser roll, PLUS lists 67% wholemeal wheat flour, baker’s salt, 6.9 g of fibre and 1.141 g of salt per 100 g.
  • The Schnitt rolls aren’t Kaiser rolls and need to be baked at home. Check the latest ingredients for both products.

Lidl

Lidl features a wholemeal roll and Kaiser rolls in its fresh-from-the-oven range.

  • The wholemeal roll is another type to consider if the Kaiser shape isn’t essential.
  • Lidl describes the fresh Kaiser roll shown as a white wheat roll. Check the range and product information at your chosen store.

ALDI

ALDI lists white Kaiser rolls to bake at home and also features other wholemeal bread products.

  • If you want to bake at home, you can check the cooking method for the white Kaiser rolls if wholemeal isn’t a requirement.
  • A white Kaiser roll won’t meet your need for an explicitly wholemeal Kaiser roll. Check the product name for each alternative individually.

Dirk

Dirk features Kaiser rolls and other types of bread in its range.

  • Its wider bread range includes products whose wholemeal labelling you can check individually.
  • The Kaiser rolls shown are white varieties; the presence of other wholemeal bread doesn’t make those Kaiser rolls wholemeal.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Is a brown or multigrain Kaiser roll automatically wholemeal?

No. If wholemeal is your main requirement, choose a roll explicitly labelled wholemeal. According to the Netherlands Nutrition Centre, brown bread can be a mixture of wholemeal flour and white flour, so colour alone doesn’t tell you enough.

How do I compare the fresh wholemeal Kaiser rolls from Albert Heijn and PLUS?

Compare the same nutritional values per 100 g and check the latest ingredients and allergen information. Albert Heijn lists 7.1 g of fibre and 1.13 g of salt per 100 g; PLUS lists 6.9 g of fibre and 1.141 g of salt per 100 g. Those figures alone won’t tell you which filled breakfast best suits your needs.

Does every Kaiser roll contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, bread isn’t always baked with baker’s salt. Albert Heijn lists iodised salt for the wholemeal Kaiser roll mentioned here, while PLUS lists baker’s salt for its version. Check the ingredients list or ask about other rolls.

Where can I find allergen information for an unwrapped roll?

Ask the shop for allergen information if it isn’t clearly displayed for an unwrapped roll. The Netherlands Food and Consumer Product Safety Authority says that allergen information must also be made available for non-prepacked products. For a packaged roll, check the label, including any warnings about possible traces.

Can I choose wholemeal bake-at-home rolls instead of Kaiser rolls?

Yes, if you want to keep rolls in stock and don’t mind a different shape. PLUS wholemeal Schnitt rolls aren’t Kaiser rolls; according to the product information, bake them in an oven at 220 °C for 6–8 minutes. Follow the latest cooking instructions for the product you buy.