Those who want to serve wholemeal only
They want to be sure the croissant itself is wholemeal, so they check the product name and ingredients rather than relying on seeds or colour alone.
Who is this choice important for?
Those who want to compare nutritional information
They want to serve a croissant while being able to compare the fibre, saturated fat, salt and allergens in each product.
Those buying for a group
They need to match the quantity and serving time to the availability of their chosen croissants or a separate wholemeal option.
What should you look for when choosing?
First decide whether the croissant itself needs to be wholemeal. If a separate wholemeal option will do, you can serve ordinary croissants alongside wholemeal rolls without calling the croissants wholemeal.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal or multiseed | Look for an explicit wholemeal label and check which type of flour is listed in the ingredients. Compare fibre on the same basis. | I want to serve a croissant that is demonstrably wholemeal, not just sprinkled with seeds. For around 46% of consumers, choosing wholemeal comes first. |
| Ingredients and allergens | Compare fibre, saturated fat and salt per 100 g or per serving, and check the latest allergen information too. | If guests are being served different products, I want to be able to check the nutritional information and allergens for each one. This check takes priority for around 27% of consumers. |
| Quantity and availability | Check how the product is sold and which collection or shopping days are available; choose an amount to suit the group. | When buying for a group, I want to know whether my chosen croissants will be available in time and in the right quantity. Planning the purchase matters most to around 27% of consumers. |
Common mistakes
-
Assuming multiseed or brown means wholemeal
Seeds and colour don’t tell you whether the flour used is wholemeal. According to the Netherlands Nutrition Centre, a wholemeal product is made from 100% wholemeal flour.
If wholemeal is essential, choose a croissant that is explicitly labelled as wholemeal and check the ingredients.
-
Looking only at fibre
Comparing fibre alone doesn’t show differences in saturated fat, salt or portion size. The Netherlands Nutrition Centre lists 5 g of saturated fat, among other nutrients, for a 45 g croissant; this figure doesn’t apply to every variety.
Compare the nutritional information for the products you’re considering per 100 g and, where given, per croissant.
-
Leaving it until the morning to look for a specific croissant
Albert Heijn lists the AH Multiseed croissant as available in store only. Bakker Joppen lists its Wholemeal Croissant as available from Tuesday to Saturday.
Check current availability and, if necessary, arrange an alternative in advance, such as serving wholemeal rolls alongside ordinary croissants.
If your preferred variety isn’t available, you may need to make an extra trip to the shops.
-
Relying on an ingredients list you saw earlier
Allergens and the type of salt used may matter to guests at a coffee morning. For its Multiseed croissant, Albert Heijn lists, among other things, cereals containing gluten, milk, possible traces of nuts and iodised salt.
Keep the current packaging or product information to hand so guests can check the ingredients and allergens in the product being served.
Brands and shops to consider
Albert Heijn
A shop to consider if you’re looking at the AH Multiseed croissant as a separate seeded option.
- Albert Heijn provides ingredients, allergen information and nutritional values for this specific product.
- The product name doesn’t say wholemeal; Albert Heijn lists it as available in store only.
Lidl
A shop to consider for a croissant with several types of seed.
- Lidl describes its Multiseed Croissant as being made with several types of seed.
- The word ‘multiseed’ doesn’t confirm that the croissant is wholemeal; check the ingredients and allergens in store.
Jumbo
An option for serving croissants and separate wholemeal rolls at the same table.
- Jumbo lists croissants, including a butter variety, and has separate wholemeal rolls in its bake-at-home range.
- A wholemeal roll doesn’t make the croissant itself wholemeal.
ALDI
A shop to consider for a separate wholemeal bread option for your coffee morning.
- ALDI says its wholemeal breads are made with 100% wholemeal flour.
- Wholemeal bread is a different product from a wholemeal croissant.
Dirk
An option for serving butter croissants alongside separate wholemeal rolls.
- Dirk lists butter croissants and wholemeal rolls in its bread category.
- This combination doesn’t mean the croissant is wholemeal.
Related products on Joybuy
Related products will appear soon.
Frequently asked questions
How can I tell if a croissant is wholemeal?
If you specifically want wholemeal, choose a croissant that is explicitly labelled as such and check the type of flour used. The Netherlands Nutrition Centre explains that a wholemeal product is made from 100% wholemeal flour; seeds or a dark colour alone aren’t proof.
Is a multiseed croissant the same as a wholemeal croissant?
No. The presence of seeds doesn’t confirm that a croissant is wholemeal. For example, the ingredients list for the AH Multiseed croissant starts with wheat flour. Choose this variety for its listed ingredients, not as a confirmed wholemeal alternative.
Are wholemeal or multiseed croissants automatically lower in saturated fat?
You can’t tell from the name alone. The Netherlands Nutrition Centre lists 5 g of saturated fat for a 45 g croissant, while Albert Heijn lists 8 g per 100 g for its specific Multiseed croissant. Compare products on the same weight basis and check the size of each croissant too.
How can I check whether a croissant contains iodised salt?
Read the ingredients for the product you’re actually serving; don’t assume it uses the same type of salt as other croissants. For example, Albert Heijn lists iodised salt in the ingredients for its Multiseed croissant.