If you want the croissant itself to be wholemeal, only choose a product explicitly labelled as wholemeal; seeds don’t automatically make a croissant wholemeal. If you’re also happy to serve a croissant alongside a separate wholemeal item at your fakeaway night, compare the fibre per 100 g and check the ingredients, allergens and salt on the packaging of your chosen product.
You want the croissant itself to be wholemeal, rather than simply containing seeds or looking dark in colour. According to the Voedingscentrum, a product can only be called wholemeal if it is made entirely from wholemeal flour. So check the product name and ingredients.
You want to serve croissants at a fakeaway night, but you’re also comparing fibre content. A seeded croissant or a separate wholemeal item could work as part of the meal, without describing the croissant itself as wholemeal.
You want to know which allergens and how much salt a variety contains before you buy. If you also want to know whether iodised salt has been used, check the packaging or ask if the product isn’t pre-packed.
Choose this when: the croissant itself needs to be wholemeal; ask a bakery for a product labelled as such and check the ingredients.
Bear in mind: availability and product information can vary between bakeries.
Choose this when: you want a croissant with seeds and a stated fibre value, but don’t require it to be wholemeal.
Bear in mind: the AH Meerzaden croissant lists wheat flour first in its ingredients and isn’t labelled as wholemeal.
Choose this when: you want to serve croissants alongside a separate, explicitly labelled wholemeal product as part of the meal.
Bear in mind: the other product doesn’t make the croissant itself wholemeal.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Genuinely wholemeal | Look for a wholemeal label and check which types of flour are listed in the ingredients. Don’t judge by the seeds or colour. | If the croissant itself needs to be wholemeal, I don’t want to mistake a seeded variety for one. This distinction is a priority for around 50% of consumers. |
| Fibre in the meal | Compare the stated fibre values per 100 g and consider whether you want to serve a separate wholemeal item. | I want to serve croissants, but I can also get the fibre I’m looking for from another part of the meal. This combination is a priority for around 33% of consumers. |
| Ingredients | Check the allergens and salt in the product information; if you wish, check whether iodised salt or baker’s salt is mentioned. | When shopping for a group, I need to be able to check what’s in the croissants I’ve chosen. This is the main concern for around 17% of consumers. |
Seeds and wheat bran don’t mean the flour is wholemeal. The AH Meerzaden croissant lists wheat flour first in its ingredients and isn’t labelled as wholemeal.
If wholemeal is essential, check the explicit product label and ingredients before you choose.
According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell whether it’s present just from the type of bakery product.
Check whether iodised salt or baker’s salt is listed on the packaging, or ask if the croissant isn’t pre-packed.
A stated fibre value doesn’t tell you which allergens a croissant contains or how much salt it has. For example, Albert Heijn lists 1,18 g of salt per 100 g for the AH Meerzaden croissant.
Also check the salt per 100 g and allergen information on the packaging of your chosen product.
Availability and product information can vary by shop and over time. A listing for standard croissants doesn’t tell you whether a wholemeal variety is available.
Check the current range at your chosen shop and read the packaging before you buy.
The AH Meerzaden croissant is a specific option you can assess by looking at its ingredients and nutritional values.
Jumbo’s croissant range includes butter, plant-based and frozen croissants.
Lidl lists a butter croissant as an in-store product and provides an overview of ingredients and allergens for fresh oven-baked bread.
Aldi lists a fresh butter croissant sold individually.
PLUS has online sections for bread, cakes and baking products, as well as healthier food.
Dirk lists croissants as well as separate wholemeal bread products, including wholemeal baguettes.
These Joybuy croissants suit a meal where you serve croissants alongside a separate, clearly labelled wholemeal item. Check the product label and ingredients if the croissant itself needs to be wholemeal.
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For a meal where you serve croissants with a separate wholemeal item.
Pack of 4 croissants. Check the packaging for preparation instructions and ingredients; don’t rely on the product name alone if the croissant itself needs to be wholemeal.
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For anyone who wants to serve mini croissants and get their wholemeal option from another part of the meal.
Check the net weight on the packaging: the product title says 200 g, while the description says 180 g. Also check the ingredients if the croissant itself needs to be wholemeal.
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For anyone who wants to serve croissants with a separate wholemeal item as part of the meal.
The product name states 4 croissants and 180 g. Check the packaging for ingredients and preparation instructions, and look for an explicit wholemeal label if that’s essential for you.
No, seeds alone don’t make a croissant wholemeal. According to the Voedingscentrum, a product can only be called wholemeal if it is made entirely from wholemeal flour; the AH Meerzaden croissant isn’t labelled as such, and wheat flour is the first ingredient listed.
Compare the stated fibre value per 100 g, so you’re using the same amount of product as a basis. Albert Heijn lists 3,6 g of fibre per 100 g for the AH Meerzaden croissant; also check the weight per croissant if you want to know how much you’re serving.
No, according to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check whether iodised salt or baker’s salt is listed on the packaging of your chosen croissant, or ask if the product isn’t pre-packed.
Check the allergen information for each variety you choose. Albert Heijn lists milk and cereals containing gluten for the AH Meerzaden croissant; the ingredients in other croissants may differ.
Follow the storage and preparation instructions on the packaging of your chosen bake-off croissants. Baking times and oven temperatures can vary by product, so don’t use the instructions for a different variety.
