Who might find this choice relevant?

Fibre-conscious Easter brunchers

You want to know whether the bread product is genuinely wholemeal, rather than judging by its dark colour or visible seeds.

Families planning Easter lunch

You want to serve croissants and are considering adding wholemeal rolls. With bake-at-home products, preparation time and available oven space also matter.

Shoppers who need to check allergens

You need information about the specific product. For a pre-packed croissant, read the label; for a loose croissant, ask the seller about the allergens it contains before buying.

What should you look for when choosing?

First, check whether the croissant meets your wholemeal requirement. Then decide whether wholemeal rolls alongside the croissants would work better for your Easter lunch, and factor allergens and preparation into your choice.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Check the name and ingredients of the croissant you choose. Only compare fibre values on the same basis, for example per 100 g. If I want a wholemeal bread product for Easter lunch, I don’t want to rely on seeds or colour. For around 40% of consumers, verifiably wholemeal products come first.
Ingredients and allergens For a pre-packed croissant, read the current label; for a loose croissant, ask the seller about the allergens it contains. When buying a loose croissant, I want to know which allergens it contains before I buy it. Around 30% of consumers give this reassurance their highest priority.
Preparation and table layout For bake-at-home products, check the preparation instructions and allow for the space in your oven. Consider whether you want to serve wholemeal rolls alongside the croissants. If I want to serve croissants and rolls at the same time, the preparation needs to fit around lunchtime. For around 30% of consumers, planning is the most important factor.

Common mistakes

  • Assuming multiseed means wholemeal

    Seeds on or in a croissant don’t prove that the flour used is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholemeal if all the flour used is made from whole grains.

    Look for the wholemeal description in the information for the specific croissant, then check the ingredients.

  • Relying on out-of-date product information

    Ingredients and allergen information can change. Albert Heijn also points this out in its product information.

    Check the packaging or current store information just before buying, especially if you’re planning lunch for a specific time.

  • Not asking about allergens in loose croissants

    Allergen information isn’t shown on an individual packet for an unpackaged croissant. The Netherlands Food and Consumer Product Safety Authority says the seller must provide consumers with this information.

    Ask about the allergens present before buying and, if it matters to your choice, ask about possible cross-contamination too.

Brands to consider

These ranges show where you can compare croissants or separate wholemeal bread options. Check the current product information for each item; a wholemeal roll doesn’t make a croissant from the same brand wholemeal.

Albert Heijn

Albert Heijn lists an AH Multiseed Croissant.

  • A specific multiseed option to check by product name and ingredients.
  • The name ‘multiseed’ doesn’t confirm that the croissant is wholemeal; check the current nutritional information too if fibre is important to your choice.

Jumbo

Jumbo has a croissant category and separate wholemeal bread products.

  • You can consider serving croissants alongside a wholemeal bread option at lunch.
  • Check whether each product is wholemeal individually; a roll being wholemeal doesn’t automatically mean a croissant is too.

Lidl

Lidl describes its Multiseed Croissant as made with several types of seed.

  • The product name makes it clear that this is a croissant with seeds.
  • The description of the seeds doesn’t confirm that it is wholemeal; check the product’s ingredients for that.

ALDI

ALDI lists croissants in its bake-at-home range, as well as separate wholemeal bread options.

  • A wholemeal bread product can be served alongside croissants.
  • A wholemeal description for bread says nothing about the flour used in the croissants.

PLUS

PLUS lists wholemeal bread in its bread range.

  • Wholemeal bread is a separate option if you’re serving croissants too.
  • Check the specific croissant separately if that’s the product you want to be wholemeal.

Dirk

Dirk lists butter croissants and separate wholemeal rolls.

  • Each type of product can have its own place at Easter lunch.
  • The wholemeal description for the rolls doesn’t apply to the croissants.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a multiseed or multigrain croissant automatically wholemeal?

No. You can’t tell from the name or visible seeds. According to the Netherlands Food and Consumer Product Safety Authority, wholemeal refers to the flour used, so check the name and ingredients of the specific croissant.

What can I serve if I can’t find a wholemeal croissant?

If you want a demonstrably wholemeal bread product on the table, you can serve wholemeal bread or rolls alongside plain or multiseed croissants. Jumbo, ALDI, PLUS and Dirk list separate wholemeal bread options; check the current product information for the items you buy.

How do I check the allergens in a loose croissant?

Ask the seller for the allergen information for that croissant before buying. According to the Netherlands Food and Consumer Product Safety Authority, information for unpackaged products must be available verbally or in writing; for pre-packed products, it’s on the label.