Who is this choice relevant to?

Parade-goers looking for more fibre

You want to bring croissants, but are primarily looking for a verifiable wholemeal base. Check that the exact variant is labelled wholemeal rather than relying on seeds or colour alone.

Parents who want to hand them out quickly

You want something you can share with little preparation before or after the parade. It matters whether the croissant is ready to eat or needs to be baked at home.

Households checking allergens

You’re buying for someone who needs to watch out for ingredients such as wheat, egg or milk. Check the latest information for the variant you choose, including for unpackaged croissants.

What should you look for when choosing?

Start by deciding whether a verifiable wholemeal base matters more to you than having a croissant. Then consider which type of product fits your plans and check the ingredients of the variant you’re actually buying.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for an explicit wholemeal label on the exact variant and compare the fibre values per 100 g, where available. I don’t want to assume a croissant is wholemeal just because it contains seeds or is a certain colour. Around 40% of consumers prioritise a verifiable wholemeal base.
Preparation Check whether the croissant is ready to eat or needs to be baked, and how much preparation is involved. I don’t want to rely on defrosting and oven space just before the parade. Around 30% of consumers prioritise being able to take their croissants with them and hand them out straight away.
Allergens Read the latest allergen information on the packaging, or ask about it before buying an unpackaged product. If I’m buying for someone with a food allergy, I need to know what the chosen croissant contains. For around 20% of consumers, checking this is the first priority.
Number of croissants Choose a pack that suits your group and check the storage and preparation instructions. I want enough to hand out without preparing more croissants than necessary. Around 10% of consumers prioritise getting the right quantity.

Common mistakes

  • Assuming multiseed or multigrain means wholemeal

    A name mentioning seeds or several grains doesn’t prove that the croissant is made entirely from wholemeal flour. According to the Netherlands Nutrition Centre, a product can only be called wholemeal if it is made entirely from wholemeal flour.

    Look for the wholemeal label on the variant you’ve chosen, then check the nutritional information, including the fibre content per 100 g.

  • Treating an online product page as definitive

    Ingredients and allergen information can change. A product page also won’t necessarily tell you how you can buy the croissant in your local shop.

    When buying, read the packaging or shelf information for the exact variant. Lidl, for example, describes its butter croissant as available in store only.

  • Forgetting the baking time

    A bake-at-home croissant takes time and oven space on a morning when you might be in a hurry to leave.

    Read the instructions before planning to take croissants to the parade. PLUS, for example, says its small butter croissant needs to be defrosted before baking.

  • Guessing allergens from the product name

    The name ‘butter croissant’ doesn’t tell you which other allergens the exact variant contains. The small butter croissant listed by PLUS, for example, contains wheat, egg and milk.

    Check the latest allergen information; ask about it before buying unpackaged croissants.

Brands to consider

Albert Heijn

Albert Heijn’s croissant range includes a multiseed croissant and butter croissants.

  • You can compare the multiseed option with the regular croissant varieties.
  • ‘Multiseed’ on its own doesn’t mean wholemeal; check the information for the exact variant.

Jumbo

Jumbo’s croissant range includes butter, plant-based and frozen varieties.

  • The type of product can help you work out how much preparation is needed.
  • Don’t assume a croissant is wholemeal based on its format; check the information for the one you choose.

Lidl

Lidl lists a butter croissant that is available in store only.

  • This is an in-store option if you want to buy croissants while you’re out.
  • Check the ingredients, allergens and any wholemeal label in store.

ALDI

ALDI lists butter croissants sold individually, as well as croissants in its bake-at-home range.

  • You can choose whichever option best suits your plans.
  • Check the preparation instructions and any wholemeal label for each variant.

PLUS

PLUS provides preparation instructions, ingredients, allergen information and nutritional values for its small butter croissant.

  • PLUS says this specific variant contains 1,54 g of fibre per 100 g, making it possible to compare it on the same nutritional basis.
  • This butter croissant isn’t a wholemeal variety. Check the latest product information when buying.

Dirk

Dirk lists butter and ham-and-cheese croissants, and lists wholemeal rolls separately in its bread range.

  • An explicitly labelled wholemeal roll is an alternative if a wholemeal base is your priority.
  • The fact that wholemeal rolls are listed doesn’t make the croissants mentioned wholemeal.

Joybuy products

Related products will be available soon.

Frequently asked questions

Is a multiseed or multigrain croissant automatically wholemeal?

No, those names don’t prove that it has a wholemeal base. According to the Netherlands Nutrition Centre, a product can only be called wholemeal if it is made entirely from wholemeal flour, so check the label on the exact croissant.

Should I take a bake-at-home or ready-to-eat croissant to the parade?

Choose a ready-to-eat croissant if you won’t have time or oven space just before you leave. If you want to bake one, follow the instructions for the variant you’ve chosen: PLUS says its small butter croissant needs 20 minutes to defrost, followed by around 14 minutes in the oven at approximately 170 °C.

Which allergens should I check in croissants?

Check the latest allergen information for the exact variant rather than relying on the product name. The Netherlands Food and Consumer Product Safety Authority lists gluten-containing cereals, egg, soya and milk among the allergens that information must be available for. Ask about this information before buying unpackaged croissants.

Can I assume that a croissant contains iodised baker’s salt?

No, don’t assume that. Check the ingredients of the croissant you’ve chosen, or ask which salt has been used for an unpackaged product if it matters to your choice.