Only choose a croissant as wholemeal if the packaging or product page explicitly says so; seeds, a brown colour and the name ‘multiseed’ are not enough. If you mainly want to serve croissants with coffee, you could also choose a separate wholemeal bread product. Check the ingredients, allergens and nutritional information for each product.
You want to serve a croissant with coffee that is genuinely labelled as wholemeal. According to the Netherlands Nutrition Centre, a dark colour or visible seeds alone are not enough to confirm that it is wholemeal.
You want to make croissants part of the occasion, but don’t want to accidentally offer guests a multiseed variety as wholemeal. You can serve a separate wholemeal roll alongside the croissants.
You want to check the ingredients, allergens, nutritional values and whether iodised salt is listed for every variety you choose. The product name alone won’t tell you this.
First decide whether the croissant itself needs to be wholemeal, or whether a separate wholemeal bread product will do. Then choose whether you want a fresh, bake-at-home or frozen option, and read the information on the specific pack.
| What to consider | What should you check? | Who is this most important to? |
|---|---|---|
| Wholemeal labelling | Look for the explicit ‘wholemeal’ label on the packaging or product page, and check which types of flour are listed in the ingredients. Don’t treat ‘multiseed’ as meaning the same thing. | If the croissant itself needs to be wholemeal, I don’t want to rely on its colour or seeds. Around 50% of consumers prioritise clear wholemeal labelling. |
| Serving with coffee | Choose between fresh, bake-at-home and frozen options; check the pack size and preparation instructions for the variety you’ve chosen. | When I’m entertaining, I want to serve croissants at the right time and in the right quantity. Around 30% of consumers prioritise this. |
| Label information | Read the ingredients and allergen information; compare nutritional values, such as salt, on the same basis, for example per 100 g. Check whether iodised salt is listed if necessary. | If I need to avoid certain ingredients, I want to know what’s in each variety. Around 20% of consumers give checking the label their highest priority. |
According to Albert Heijn, its AH Multiseed croissant contains seeds and wheat flour, but it is not labelled as wholemeal. So the name of this variety doesn’t confirm that it meets a wholemeal requirement.
If you want a wholemeal croissant, first look for an explicit wholemeal label, then check the ingredients list.
A croissant that isn’t labelled as wholemeal doesn’t become wholemeal just because you serve it with other grain products. Keep your choice of croissant separate from your choice of wholemeal product.
If you like, put croissants on the table and serve a separate bread product that is explicitly labelled as wholemeal alongside them.
Ingredients and nutritional information apply to the specific variety. Albert Heijn lists ingredients including wheat flour and iodised salt for its Multiseed croissant, which contains 1.18 g of salt per 100 g. This tells you nothing about the ingredients in another croissant.
Check the current packaging every time you buy. If a croissant is unwrapped, ask about its ingredients and allergens if you need that information to make your choice.
Browse a shop’s range to find the type of croissant you want, but always check wholemeal labelling and nutritional information for each individual product.
Albert Heijn’s online range includes fresh, bake-at-home and frozen croissants.
Jumbo’s online range includes butter croissants and plant-based croissants, as well as other bake-at-home products.
Lidl offers a butter croissant and separate wholemeal products.
ALDI lists croissants in its bake-at-home range and wholemeal rolls in a separate bread category.
Dirk’s bake-at-home bread range includes croissants, including butter varieties.
Want to serve croissants alongside a separate bread product labelled ‘Whole Wheat’? The option below is a round loaf, not a croissant. Check the current packaging for the ingredients and preparation instructions.
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This round loaf is an option if you want to serve a separate bread labelled ‘Whole Wheat’ alongside croissants.
550 g pack. Check the current packaging instructions before defrosting and baking, and read the ingredients list if the type of salt used matters to your choice.
No. The name ‘multiseed’, the colour and visible seeds don’t confirm that a product is wholemeal. Check that ‘wholemeal’ is explicitly stated on the packaging or product page, and see which types of flour have been used.
Don’t assume so based on the online croissant pages mentioned here. Albert Heijn lists a Multiseed croissant made with wheat flour, while Jumbo lists croissants and separate wholemeal rolls. Check the current range and the packaging of the product you want to buy.
No, you can’t tell from the product type alone. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. For packaged products, check the ingredients list for iodised salt or baker’s salt; for unwrapped products, ask the shop.
Check the allergen information for the specific croissant, including any listed traces. Albert Heijn lists milk and cereals containing gluten among the allergens in its Multiseed croissant; other varieties may have different ingredients.
Follow the storage and preparation instructions for the fresh, bake-at-home or frozen variety you choose. If you’re baking a product at home, check its packaging for the steps and baking time you’ll need, rather than following instructions for a different croissant.
