Who is this choice relevant to?

Fibre-conscious shopper stocking up

You want to keep croissants for later, but only buy a product that demonstrably matches your preference for wholemeal. Check the product description, ingredients and fibre per 100 g on the exact packaging.

Family looking to freeze breakfast portions

You don’t want to use your whole stock at once. Freezing portions can help you plan when to eat them; bear in mind the storage time and the possibility that quality may deteriorate.

Small stock without freezer space

You’re looking for croissants to bake at home that can be stored outside the freezer according to the packaging. Check the shelf life, ingredients, nutritional information and preparation method separately.

What should you look for when stocking up?

First decide whether a confirmed wholemeal option is essential for you. Then choose a storage method that suits your space and the number of croissants you use at a time.

What to consider What to check before buying Who it matters to
Wholemeal and fibre Check the wholemeal description and ingredients of the exact product; compare fibre per 100 g. If I specifically want to stock up on wholemeal croissants, seeds or a dark colour aren’t enough for me. For around 45% of consumers, being able to confirm that a product is wholemeal comes first.
Storage and portioning Compare the instructions for frozen, fresh and bake-at-home products, and decide how many you need at a time. I want to plan several breakfasts without using the whole pack at once. That’s why around 33% of consumers prioritise suitable storage and portioning.
Packaging and preparation Check the number of items, portion size and storage instructions, and whether you need to bake the croissants at home. Without freezer space, I want to know whether the pack will fit in my cupboard and whether I have time to bake the croissants. For around 22% of consumers, this practical consideration matters most.

Common mistakes

  • Assuming multi-seed means wholemeal

    A croissant with seeds doesn’t have to be a wholemeal croissant. Wheat flour is listed as the first ingredient in the AH Multi-seed croissant.

    Check the product description and ingredients for each variant; use fibre per 100 g as a separate point of comparison.

  • Stocking up on fresh croissants without a freezer plan

    A large stock is less useful if you can’t eat the croissants in time or freeze them in suitable portions. According to the Netherlands Nutrition Centre, quality may deteriorate if they are frozen for longer.

    Note the date you freeze them and plan to use them within the 1 to 3 months recommended by the Netherlands Nutrition Centre. Also follow the instructions on the packaging.

  • Confusing convenient storage with a wholemeal option

    A longer-life bake-at-home croissant can be handy if you don’t have freezer space, but that doesn’t tell you whether it’s wholemeal. The PLUS butter croissants mentioned contain wheat flour and are not labelled as wholemeal.

    Before buying several packs, check the storage and preparation instructions as well as the ingredients and nutritional information.

  • Assuming baker’s salt contains iodine

    According to the Dutch bakery sector, the use of iodised baker’s salt is not a legal requirement. So you can’t assume it is present just because a product is a croissant.

    Read the ingredients list on the pack you choose if this matters to you.

Brands to consider

These examples show the types of products listed by the supermarkets mentioned. Always assess whether a croissant is wholemeal on a product-by-product basis, not by retailer.

Albert Heijn

Albert Heijn lists fresh, bake-at-home and frozen croissants, as well as a multi-seed option.

  • A frozen option gives you a way to store croissants in portions.
  • The AH Multi-seed croissant isn’t labelled as wholemeal; wheat flour is the first ingredient.

Jumbo

Jumbo lists frozen croissants and packaged croissants, among other options.

  • You can compare the storage methods for different croissant products.
  • The Jumbo Croissants (6) mentioned aren’t labelled as wholemeal.

Lidl

Lidl lists a butter croissant that is only available in store.

  • A separate product listing is available for this croissant.
  • That listing doesn’t confirm that it is wholemeal; check the product information in store.

ALDI

ALDI lists fresh bakery croissants and croissant dough for baking at home.

  • If you want to bake your own, you can also look at croissant dough as a separate product type.
  • A wholemeal roll in the same bakery category doesn’t make the croissants wholemeal.

PLUS

PLUS lists butter bake-at-home croissants that, according to the product information, should be stored in a cool, dry, dark place.

  • Storage, ingredients and preparation details can help you choose a product to keep without a freezer.
  • Wheat flour is the first ingredient in these bake-at-home croissants, which aren’t labelled as wholemeal.

Dirk

Dirk lists croissants in an online category for rolls and croissants.

  • The category helps you distinguish croissants from other bakery products.
  • Wholemeal rolls in that category don’t confirm that a croissant is wholemeal.

Related products at Joybuy

When browsing Joybuy, compare croissants by checking the wholemeal description, ingredients, fibre per 100 g and storage instructions for each product.

Frequently asked questions

Is a multi-seed croissant automatically wholemeal?

No. Wheat flour is listed as the first ingredient in the AH Multi-seed croissant, and the product isn’t labelled as wholemeal. If wholemeal is a condition of your purchase, check the description and ingredients of the exact variant.

How long can I freeze croissants for?

The Netherlands Nutrition Centre recommends keeping croissants in the freezer for 1 to 3 months; their quality may deteriorate after that. Freeze them in portions you can use separately, and follow the instructions on the label for packaged products too.

Are bake-at-home croissants suitable if I don’t have freezer space?

They can be, as long as the storage instructions for the pack you choose suit your storage space and you can bake the croissants at home. The PLUS butter bake-at-home croissants mentioned should be stored in a cool, dry, dark place, but they aren’t labelled as wholemeal.

Do all Dutch croissants contain iodised baker’s salt?

You can’t assume that all croissants do. The Commodities Act Decree defines baker’s salt as iodised salt, but according to the Dutch bakery sector, its use is not a legal requirement. Check the ingredients list on the specific pack.