Who are these choices relevant to?

Fibre-conscious picnic planners

You’re looking for a croissant you can take with you, but don’t want to mistake a product containing seeds for a wholemeal one. Compare the wording on the packaging and the fibre content per 100 g.

Families taking food to the park

You want food that’s easy to transport, and are particularly mindful of the packaging and whether fillings need to stay chilled. The Netherlands Nutrition Centre recommends using a cool bag for chilled picnic foods.

Fans of fresh or bake-at-home croissants

Your choice comes down to taste or preparation time. Butter, plant-based, fresh and bake-at-home don’t, in themselves, tell you whether a croissant is wholemeal.

What should you look for when choosing?

Start with your main reason for taking croissants with you: whether they’re wholemeal, how to transport chilled fillings, or how easy they are to prepare and serve.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the wholemeal label on the specific product and compare its ingredients and fibre content per 100 g. According to the Netherlands Nutrition Centre and the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product labelled wholemeal must consist of 100% wholemeal flour. If fibre is my top priority, I don’t want to judge by the seeds or colour. Around 42% of consumers make this check their main priority.
Transport and storage Check whether the filling needs to be kept chilled, and take a cool bag and a sealed container. The Netherlands Nutrition Centre advises throwing away foods that are normally kept in the fridge if they have been left unrefrigerated for more than two hours. When I’m taking chilled fillings on a picnic, I want to avoid leaving them out of the fridge for too long on the way or in the park. For around 33% of consumers, safe transport is the top priority.
Taste and preparation Check whether the croissant is ready to eat or needs baking, and read the preparation instructions before you set off. If I’m short on time just before leaving, I want to know whether I still need to bake it. Convenience and taste come first for around 25% of consumers.

Common mistakes

  • Mistaking a multiseed croissant for a wholemeal one

    Seeds or a darker colour don’t prove that the grain ingredient is wholemeal flour. Albert Heijn lists 3.6 g of fibre per 100 g for the AH Multiseed croissant, but wheat flour is its first ingredient.

    Look for an explicit wholemeal label, then use the ingredients list and fibre content to assess the product further.

  • Assuming every croissant is made with iodised baker’s salt

    The word croissant doesn’t tell you which salt was used to make it. If iodine is important to your choice, you can’t tell from the type of product alone.

    Check the ingredients list for the croissant you want to buy for terms such as iodised salt or baker’s salt.

  • Taking chilled fillings without keeping them chilled

    If you’re making filled croissants, the filling also determines how you need to transport your food. The Netherlands Nutrition Centre recommends a cool bag for products that need to stay chilled.

    Take chilled fillings out of the fridge shortly before you leave and transport them in a sealed container in a cool bag.

    The Netherlands Nutrition Centre advises throwing away foods that are normally kept chilled if they have been left unrefrigerated for more than two hours.

Brands to consider

Albert Heijn

The AH Multiseed croissant is a ready-to-eat option if you’d like to take a seeded croissant with you.

  • Albert Heijn lists linseeds, sunflower seeds and 3.6 g of fibre per 100 g.
  • Wheat flour is the first ingredient; the product name doesn’t confirm that it’s wholemeal.

Jumbo

Jumbo offers a range that includes plain, butter, plant-based and frozen croissants.

  • The different varieties give you a choice of croissant type and preparation method.
  • If fibre is a priority, check the label and nutritional information for the product you choose; the variety name doesn’t tell you whether it’s wholemeal.

Lidl

Lidl lists a butter croissant as an in-store product.

  • The product information mentions butter and says the item is only available in store.
  • Check the label in store if wholemeal status or fibre content is important to you.

ALDI

ALDI offers a fresh butter croissant and also lists wholemeal rolls in its wider range of rolls.

  • Croissants and wholemeal rolls are separate options to consider for your picnic guests.
  • A wholemeal label on a roll tells you nothing about the ingredients in the butter croissant.

PLUS

PLUS offers butter croissants and butter croissant dough to bake at home.

  • You can choose between a ready-made croissant and dough that still needs to be baked.
  • PLUS lists a Nutri-Score of E for the butter croissants mentioned. Check the product information separately for fibre and wholemeal status.

Dirk

Dirk offers butter croissants alongside other rolls, including wholemeal rolls.

  • These separate products give you options to suit different preferences.
  • A wholemeal roll doesn’t make the butter croissant wholemeal; check the label on each product.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No. According to the Netherlands Nutrition Centre and the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product labelled wholemeal must consist of 100% wholemeal flour. The AH Multiseed croissant isn’t called wholemeal and lists wheat flour as its first ingredient, despite containing seeds and 3.6 g of fibre per 100 g.

Can I assume a croissant contains iodised baker’s salt?

No. Don’t assume which salt was used based on the word croissant. If it matters to your choice, check the ingredients list for the specific product for terms such as iodised salt or baker’s salt.

How should I take croissants with chilled fillings to the park?

Keep the chilled filling in a sealed container in a cool bag, and take it out of the fridge shortly before you leave. The Netherlands Nutrition Centre advises throwing away foods that are normally kept chilled if they have been left unrefrigerated for more than two hours.

Is a regular butter croissant a wholemeal option?

Not just because it’s labelled as made with butter. If wholemeal is your priority, look for an explicit wholemeal label on the product you choose, and also compare the ingredients and fibre content per 100 g.