Who is this choice relevant to?

Buyers looking to offer a wholemeal option

If you want to offer a croissant as a wholemeal option, check the product description and the flour used. Seeds, a dark colour or a multi-grain description aren’t enough to confirm this.

Hotels looking for a multi-seed option

A croissant with seeds can be a separate choice on the breakfast buffet without being labelled wholemeal. Compare the ingredients, fibre per 100 g and allergens for each product.

Breakfast teams baking croissants

During a busy morning service, storage, oven scheduling and clear product information all matter. Make sure allergen information is available to guests when croissants are served unpackaged.

What should you look for when buying?

First, check that the wholemeal description is accurate and that the allergen information is suitable for an unpackaged buffet. Then consider how the product will fit into your morning service.

Point to consider What to check when buying Who it matters to
Wholemeal and fibre Check the wholemeal description and the flour used; compare the stated fibre per 100 g separately. I want to offer guests a verifiable wholemeal option, rather than relying on seeds or colour. For around 42% of consumers buying croissants for a hotel buffet, this wholemeal option comes first.
Allergens on the buffet Keep the up-to-date allergen specification for each product and specify which types of gluten-containing cereals or nuts are present. If I serve croissants unpackaged, guests must be able to get accurate allergen information before choosing. Around 33% of these consumers give this the highest priority.
Baking and stock Compare storage requirements, baking instructions and pack size with the storage and oven space available. During a short breakfast rush, I want to be able to store the croissants I need and bake them in time. This is the most important buying consideration for around 25% of these consumers.

Common mistakes

  • Calling a multi-seed croissant wholemeal

    Seeds, several types of grain or a dark colour don’t prove that the grain ingredient consists entirely of wholemeal flour. According to the Netherlands Food and Consumer Product Safety Authority, this is a requirement for using the wholemeal description.

    Check the product description and ingredients before using the term on a buffet label. Otherwise, present a multi-seed croissant as a multi-seed option.

  • Not updating allergen information when the product changes

    A different delivery or a change in ingredients can make the information for an unpackaged buffet inaccurate. The Netherlands Food and Consumer Product Safety Authority requires guests to be able to get information about relevant allergens, including the specific type of gluten-containing cereal or nut.

    Check the supplier’s specification every time a product changes and update the information at the buffet accordingly.

  • Treating easy baking as proof that a product is wholemeal

    Whether a croissant is frozen or ready to bake says nothing about its wholemeal status, fibre content or allergens.

    Assess the product information separately from the storage and baking instructions. Then check that you have enough storage and oven space for your breakfast service.

Brands compared

Albert Heijn

The AH Multi-seed croissant is made with ingredients including sunflower seeds and linseed.

  • Albert Heijn states that this product weighs 80 g per croissant and contains 3.6 g of fibre per 100 g, alongside ingredient and allergen information.
  • Wheat flour is the first ingredient. Don’t treat the name ‘Multi-seed croissant’ as a wholemeal description, and check the current packaging when buying.

Jumbo

Jumbo offers a range that includes plain, butter, plant-based and frozen croissants.

  • The bake-at-home range includes products with different storage requirements. Check the storage and oven instructions for your chosen croissant when planning the buffet.
  • A frozen or bake-at-home option isn’t automatically wholemeal. Check the description and ingredients of the specific product.

Lidl

Lidl lists a Multi-seed croissant, product number 129611, made with several types of seeds.

  • The product name makes clear that this is a multi-seed option.
  • Before serving it on the buffet, check the latest ingredients, nutritional information and allergen details; the presence of seeds doesn’t confirm wholemeal status.

Joybuy products

Related products will be available soon.

Frequently asked questions

Is a multi-seed croissant automatically wholemeal?

No. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient must consist entirely of wholemeal flour for a product to be described as wholemeal. The AH Multi-seed croissant lists ingredients including wheat flour and seeds, so its multi-seed name is not proof that it is wholemeal.

What allergen information is needed for unpackaged croissants on a hotel buffet?

Guests must be able to get information about relevant allergens before choosing. The Netherlands Food and Consumer Product Safety Authority requires you to specify which type of gluten-containing cereal or nut is present. The information can be provided in writing or electronically, or given verbally subject to the applicable conditions.

Does every croissant in the Netherlands contain iodised baker’s salt?

No, don’t assume it does. According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory; check the ingredients of the specific croissant. Albert Heijn lists iodised salt in the AH Multi-seed croissant.

How can you offer a clear wholemeal option alongside croissants?

Offer a separate bread product whose wholemeal status you have checked against its product description and ingredients. Keep its buffet label clearly separate from those for plain and multi-seed croissants, so guests know which option is wholemeal.