Who is this relevant to?

Organisers looking for a wholemeal option

You want to serve croissants at breakfast, but only describe them as wholemeal if the product information supports that claim. It’s important to distinguish them from multiseed croissants.

Catering planners responsible for allergen information

You need information for each variant before serving, especially when croissants are displayed unwrapped on a buffet. The Netherlands Food and Consumer Product Safety Authority points out that allergen information must also be available for non-prepacked foods.

Organisers serving a group

You need to consider ordering, preparing and serving croissants in larger quantities. A croissant that’s easy to prepare won’t necessarily meet a wholemeal requirement.

What should you check before ordering?

First, decide whether you need a croissant that can be verified as wholemeal, or whether a regular croissant alongside a separate wholemeal bread product will do. Then record the allergen information, preparation and serving details for each product you choose.

What to consider What to check before buying Who is this most important for?
Wholemeal claim Check the exact product description and current ingredients. Don’t treat multiseed as a synonym for wholemeal. If I list wholemeal croissants on the menu, I want to be able to substantiate that claim. For around 36% of consumers, this confirmation comes first.
Allergens at the buffet Ask for allergen information for each variant and make sure guests can check it before choosing if the products are unwrapped. If the buffet has no individual packaging, I want to be able to tell guests which allergens each variant contains. This is the main concern for around 29% of consumers.
Preparation and serving Confirm the number of items per pack, how they should be prepared and when they’ll be delivered. Check that you have enough oven space if the products need baking off. When lots of guests are having breakfast at the same time, I need to be able to plan preparation and serving. Around 21% of consumers prioritise these logistics.
Separate dietary option Check the description and allergens for a separate gluten-free product, and plan to display it separately. If guests can’t eat a regular croissant containing gluten, I want to offer a clearly identifiable alternative. This matters most to around 14% of consumers.

Common mistakes

  • Describing a multiseed croissant as wholemeal

    Seeds or bran don’t prove that a croissant is wholemeal. For example, Albert Heijn calls its product a Multiseed croissant and lists wheat flour among the ingredients.

    Only use the term wholemeal when the current product information for the variant you’ve chosen supports it. Check again if you choose a different variant or reorder.

  • Leaving allergen information on the packaging

    When products are displayed loose on a buffet, guests can’t check the original packaging. The Netherlands Food and Consumer Product Safety Authority says allergen information must also be available for non-prepacked foods.

    Keep the information for each croissant variant available at the buffet, and make sure staff know where to find it.

  • Confusing wholemeal with gluten-free

    A croissant made with wholemeal wheat isn’t gluten-free. The Netherlands Nutrition Centre lists wheat, rye, barley and spelt as gluten-containing cereals.

    For guests who need a gluten-free option, choose a separate product labelled as gluten-free. Check the allergen information too, and avoid contact with crumbs and serving tongs from regular croissants when serving it.

Brands to use as a reference

A range that includes both croissants and wholemeal bread doesn’t necessarily include a wholemeal croissant. So compare the information for the exact variant you want to order.

Albert Heijn

The Multiseed croissant shows why a name that mentions seeds isn’t the same as a wholemeal claim.

  • Albert Heijn lists ingredients and allergens on its product page.
  • The Multiseed croissant contains wheat flour, among other ingredients, and isn’t described as wholemeal.

Jumbo

The croissant category is a starting point for exploring variants for your catering order.

  • Jumbo features croissants in its online range.
  • Check the chosen variant separately to see whether wholemeal labelling, ingredients and allergen information are available.

Lidl

Lidl lists wholemeal products as a category, but that doesn’t tell you anything about a specific croissant.

  • The wholemeal category can help you find an alternative bread product.
  • Assess a croissant using its own product description and ingredients, not the category containing other products.

Aldi

Aldi lists croissants among its bake-at-home bread products.

  • A bake-at-home option can be included in your preparation and serving plans.
  • Check the exact variant before describing it as wholemeal.

PLUS

The wholemeal bread category is relevant if a separate wholemeal bread product would also suit your catering menu.

  • PLUS features wholemeal bread as an online product category.
  • A wholemeal bread category doesn’t confirm that a croissant is wholemeal; check the croissant itself.

Dirk

Dirk features croissants and separate wholemeal bread products.

  • The separate products make it possible to discuss serving croissants alongside wholemeal bread.
  • Don’t describe a croissant as wholemeal based on the description of a different bread product.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a multiseed croissant wholemeal too?

No. The term multiseed doesn’t, on its own, confirm that a product is wholemeal. Albert Heijn’s Multiseed croissant contains wheat flour, among other ingredients, and isn’t described as wholemeal. Always check the product name and ingredients for each variant.

What should I do about allergen information at an unwrapped buffet?

Make allergen information available for each variant before guests choose. The Netherlands Food and Consumer Product Safety Authority says consumers must also be given information about allergens in non-prepacked foods. Make sure you know where guests and staff can check the latest information.

Can I serve a wholemeal wheat croissant as gluten-free?

No, wholemeal wheat contains gluten. According to the Netherlands Nutrition Centre, the same applies to rye, barley and spelt. If you want to offer a gluten-free option, choose a separate product labelled as gluten-free, and check its allergens and serving arrangements separately.

Can I tell from the product type whether a croissant contains iodised salt?

No. Check the ingredients for the specific croissant. Albert Heijn’s Multiseed croissant lists iodised salt, but you can’t assume the same is true of other variants.