Wholemeal Croissants for Christmas Breakfast: What to Check

Who is this choice important to?

If you’re specifically looking for wholemeal

You want the croissant itself to be made with wholemeal grain. So look beyond the seeds on top and check the product name and ingredients.

Christmas breakfast planners who keep an eye on fibre

You want to serve croissants while also making room for a separate wholemeal option, such as wholemeal bread or rolls.

If you check ingredients and allergens

Milk, cereals containing gluten, nuts or the need for a plant-based product may influence your choice. Check the packaging of each product you choose.

What should you look for when choosing?

First decide whether the croissant itself needs to be wholemeal. Then choose the ingredients and preparation method that suit your Christmas breakfast.

What to consider	What should you check?	Who is this important to?
Wholemeal and fibre	Look for the word ‘wholemeal’ on the specific product and read the ingredients. Compare fibre on a like-for-like basis, for example per 100 g; a fibre figure alone doesn’t prove that a product is wholemeal.	If I want a wholemeal croissant, that should be clear from the label and ingredients, not the seeds or colour. Around 50% of consumers make this wholemeal choice their priority.
Ingredients and allergens	Check the allergen information and, if it matters to you, look for the word ‘plant-based’ on the current packaging. Plant-based doesn’t mean gluten-free.	For my Christmas breakfast, I want a croissant that suits the household’s preferred taste and ingredients. For around 30% of consumers, this is the most important consideration.
Preparation	Check the pack size, storage instructions and preparation time for the fresh, bake-at-home, frozen or dough option you choose.	If I’m serving several people, I want to know how much preparation is needed and what I can buy in advance. Planning is the priority for around 20% of consumers.

Common mistakes

Mistaking multiseed or multigrain for wholemeal

Seeds or different types of grain on a croissant don’t mean that the flour used is wholemeal. According to Albert Heijn, the AH Multiseed Croissant contains seeds, but its ingredients list starts with wheat flour.

If you specifically want a wholemeal product, look for the word ‘wholemeal’ and check the ingredients of the specific product.
Assuming every croissant contains iodised salt

The product category alone doesn’t tell you what type of salt has been used. NBC describes the use of iodine-containing baker’s salt as an agreement under a covenant, but this doesn’t confirm what’s in an individual croissant.

If iodised salt matters to your choice, check the current ingredients list.
Judging whether a product suits your diet by its name

A plant-based croissant may still contain wheat and gluten. If you’re choosing a croissant made with butter, you should also check the allergens for each product.

Read the allergen statement and any precautionary warnings about traces on the packaging you buy.
Assuming Christmas stock will be available

Ranges and pack sizes can vary between stores and over time. For example, Lidl lists its butter croissant as an in-store product.

Check what your store offers in good time, and pick up a separate wholemeal roll or loaf if it’s part of your breakfast plan.

Brands and ranges to consider

Albert Heijn

The AH Multiseed Croissant is an option if you’re specifically looking for a croissant with seeds.

Albert Heijn lists the ingredients, allergens and 3,6 g of fibre per 100 g for this product.
Wheat flour is the first ingredient; ‘multiseed’ doesn’t mean wholemeal.

Jumbo

Jumbo’s croissant range includes frozen and plant-based options.

The different preparation methods and product types give you options when planning breakfast.
The plant-based croissant isn’t labelled as wholemeal; Jumbo lists 1,7 g of fibre per 100 g for this option.

Lidl

Lidl lists a butter croissant that’s available in store.

The product description makes it clear that it’s a butter croissant.
Check the packaging if you want to assess the ingredients, fibre or whether it’s wholemeal.

ALDI

ALDI lists both a fresh butter croissant and separate wholemeal loaves.

According to ALDI, its wholemeal loaves are made with 100% wholemeal flour, so you can serve one alongside a croissant.
That doesn’t make the butter croissant itself a wholemeal product. Check the loaf you choose and its availability in your store.

PLUS

PLUS lists butter croissants to bake at home and separate croissant dough for anyone who wants to bake from scratch.

According to PLUS, its bake-at-home croissants take 4–6 minutes in the oven; with the dough, you’ll need to shape the croissants first.
Don’t assume these products are wholemeal without checking the ingredients, and follow the storage and preparation instructions on each pack.

Dirk

Dirk lists a 65 g butter croissant, as well as separate wholemeal rolls in its range.

The wholemeal rolls give you a separate option to serve alongside the croissant at the same breakfast.
The product information for the butter croissant doesn’t confirm that it’s wholemeal. Check the ingredients and availability of the products you choose.

Related products at Joybuy

Frequently asked questions

Is a multiseed or multigrain croissant automatically wholemeal?

No. These names don’t mean that the flour used is wholemeal. According to Albert Heijn, wheat flour is the first ingredient in the AH Multiseed Croissant. If you want a wholemeal option, check the label and ingredients of the croissant itself.

What can I serve alongside croissants if I also want to offer a wholemeal option?

You can put a separate wholemeal loaf or roll on the table. For example, ALDI says its wholemeal loaves are made with 100% wholemeal flour; check the specific product before you buy it. Serving them together doesn’t make the croissants wholemeal.

Does every Dutch croissant contain iodised baker’s salt?

Don’t assume so. NBC describes the use of iodine-containing baker’s salt as an agreement under a covenant, not as a feature of every croissant. Check the ingredients list of the product you’re buying.

Can I buy croissants in advance and bake them at home?

Yes, if you choose a bake-at-home or frozen option and can follow its storage instructions. PLUS lists an oven time of 4–6 minutes for its butter croissants to bake at home; check the storage instructions and cooking temperature on your pack too.

Is a plant-based croissant also gluten-free?

Not necessarily. According to the product information, Jumbo’s plant-based croissant contains wheat and gluten. For each option, check the ingredients, allergen statement and any precautionary warnings about traces on the current packaging.