Evening snackers who are mindful of fibre
You want to be sure that a croissant really is wholemeal. A multiseed label doesn’t prove that, so compare the fibre content per 100 g too.
Who is this choice relevant to?
Convenience seekers stocking up for the evening
You can choose between a ready-to-eat croissant and one that needs baking, depending on how much time you want to spend preparing a snack late in the evening.
Shoppers who check ingredients
You might compare plant-based, butter and filled varieties, checking the ingredients, allergen information and nutrition information for each product.
What should you look for when choosing?
If wholemeal flour is your main reason for choosing a croissant, check the label for that first. Then consider the preparation, ingredients and quantity you need to find a variety that suits your evening.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the explicit ‘wholemeal’ label and compare fibre per 100 g. | If I choose wholemeal flour, I don’t want to rely on seeds or the colour of the pastry. For around 36% of shoppers, checking that it’s wholemeal comes first. |
| Preparation and storage | Check whether the croissant is ready to eat or needs baking, and read the storage instructions. | Late in the evening, I want to know whether my snack is ready straight away or needs preparing. Around 29% of shoppers prioritise convenience above all else. |
| Ingredients and allergens | Read the ingredients and allergen information for the variety you’ve chosen. | If I have a specific preference about ingredients, I want to know what’s in this particular croissant. For around 21% of shoppers, this is the most important consideration. |
| Portion and packaging | Check the number of croissants, the weight of each one and the storage instructions. | If I only want one croissant, I need to be able to store the rest of the pack too. The quantity needed is the biggest consideration for around 14% of shoppers. |
Common mistakes
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Assuming multiseed means wholemeal
Seeds on or in a croissant don’t tell you whether the flour used is wholemeal. The Netherlands Nutrition Centre and the Netherlands Food and Consumer Product Safety Authority explain that the ‘wholemeal’ label relates to the flour used.
Look for the explicit wholemeal label, then compare the ingredients and fibre per 100 g.
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Confusing plant-based with gluten-free or high in fibre
The plant-based croissant for which Jumbo provides product information contains wheat and gluten; Jumbo lists 1.7 g of fibre per 100 g. So a plant-based label doesn’t automatically answer other questions about what’s in the product.
Check the allergen declaration and nutrition information for the variety you want to buy.
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Assuming it contains iodine from bakers’ salt
The Netherlands Nutrition Centre says that using bakers’ salt when baking isn’t compulsory. So don’t assume it has been used just because of the product category.
Check the label on packaged croissants to see which ingredients are listed.
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Choosing a multipack when you only want one croissant
The number of croissants in a pack can matter if you only need one for a late-night snack.
Check how many croissants are in the pack and how to store the rest once it’s opened.
The remaining croissants could go to waste if you don’t use them within the stated storage period.
Brands with relevant croissants
Albert Heijn
The croissant range includes fresh and bake-at-home varieties.
- Albert Heijn also lists an AH Multiseed Croissant.
- The ‘multiseed’ label doesn’t confirm that the croissant is wholemeal.
Jumbo
The croissant range includes bake-at-home and plant-based varieties.
- The plant-based variety’s product information lets you check its ingredients and nutritional value.
- According to Jumbo, that variety contains wheat and gluten; plant-based doesn’t mean wholemeal.
Lidl
Lidl lists a butter croissant which, according to its product page, is only available in store.
- If you’re looking for a wholemeal option, check the label and nutrition information on the product itself.
ALDI
ALDI includes croissants in its range of bake-at-home rolls and pastries.
- A bake-at-home variety could suit you if you have time to prepare the croissant.
- Other multigrain products in the range don’t make the croissants themselves wholemeal.
PLUS
PLUS lists plain and filled croissants, including a chocolate and hazelnut variety.
- The product information for that filled variety lists its ingredients and allergens.
- Check the label on a filled croissant rather than assuming it’s a wholemeal option.
Dirk
Dirk lists butter croissants in its range of rolls and croissants.
- The fact that wholemeal rolls are also available in the range tells you nothing about the flour used in the croissants.
Croissants on Joybuy
Related products will be available soon.
Frequently asked questions
Is a multiseed croissant automatically wholemeal?
No. Seeds don’t prove that the flour used is wholemeal. According to the Netherlands Nutrition Centre, a product can only be called ‘wholemeal’ if all the flour used is wholemeal. So check the product label and compare the fibre per 100 g.
Does a croissant always contain iodine from bakers’ salt?
No, don’t assume that bakers’ salt has been used. The Netherlands Nutrition Centre says that using bakers’ salt when baking isn’t compulsory. For packaged croissants, check the ingredients on the label.
How do I compare salt, sugars and fat in croissants?
When comparing products, check the nutrition information per 100 g, as recommended by the Netherlands Nutrition Centre. Also check the amount per portion if the croissants are different sizes.
Is a plant-based croissant also gluten-free?
Not automatically: the plant-based croissant for which Jumbo provides product information contains wheat and gluten. Check the allergen declaration for the specific croissant before you choose it.
Can I keep bake-at-home croissants for a late-night snack?
Yes, as long as you can follow the storage and preparation instructions on the pack you’ve chosen. In particular, check what to do with the remaining croissants once the pack is opened; instructions can vary between varieties.