Fibre-conscious breakfast shoppers
If you’re specifically looking for a wholemeal croissant for breakfast, a clear wholemeal label and the fibre per serving are more useful than the colour or number of seeds.
Who is this choice relevant to?
Brunch shoppers who care about flavour and presentation
If butter, seeds or a bakery-style look matter to you, you can take those preferences into account without assuming that a multiseed croissant is wholemeal too.
Shoppers checking ingredients and allergens
If you need to avoid certain ingredients, check the information for the specific option you’ve chosen. The allergen information for one croissant does not automatically apply to another.
What should you look for when choosing?
First decide whether wholemeal is a must-have for you. Then compare the nutritional information and preparation method of the croissants that meet your requirements.
| What to consider | What to check | Who is this important to? |
|---|---|---|
| Wholemeal status | Look for an explicit wholemeal label and compare the fibre per 100 g. | If I want a wholemeal croissant for breakfast, seeds or a dark crust aren’t enough to convince me. For around 42% of consumers, verifiably wholemeal would be the top priority. |
| Flavour and preparation | Choose between fresh and ready-to-bake options; check the preparation instructions and the weight of each croissant. | For a brunch, I want to know whether I still need to bake the croissants and whether they’ll be ready in time to serve. Flavour and preparation would come first for around 33% of consumers. |
| Ingredients and allergens | Read the ingredients and allergen information for your chosen option; compare the salt content too, if needed. | If I need to be mindful of certain ingredients, I want to be able to check the information on the exact pack I’m buying. For around 25% of consumers, these checks would be the deciding factor. |
Common mistakes
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Assuming seeds or a brown crust mean it’s wholemeal
According to the Netherlands Nutrition Centre, wholegrain products are made from the entire grain. The AH multiseed croissant contains seeds, but Albert Heijn lists wheat flour as its first ingredient and does not label the product as wholemeal.
If you’re looking for a wholemeal option, check for an explicit label on the product, then compare the fibre content for the same quantity.
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Comparing nutritional values per croissant when they weigh different amounts
Comparing croissants by the piece can be misleading if the portions are not the same weight. Albert Heijn lists a serving of 80 g for the AH multiseed croissant.
First compare the nutritional values per 100 g, then check the weight of the portion you plan to serve.
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Assuming every croissant contains iodised salt
The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through baker’s salt. This does not confirm which type of salt has been used in an individual croissant.
If the use of iodised salt matters to your purchase, check the ingredients list for the option you’ve chosen.
Brands to consider
Albert Heijn
The AH multiseed croissant is a fresh 80 g croissant with seeds and several grain ingredients.
- The product information lists ingredients, allergens and nutritional values, which you can compare for this option.
- Wheat flour appears first in the ingredients list; the product name does not confirm that it is wholemeal.
Jumbo
Jumbo’s croissant range includes butter, plant-based and ready-to-bake options.
- The different options give you a starting point for weighing up flavour and preparation for a brunch.
- A label such as ‘butter’ or ‘plant-based’ does not confirm whether your chosen croissant is wholemeal; check the product information for that.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is a multiseed croissant automatically wholemeal?
No, seeds do not prove that a croissant is wholemeal. The Netherlands Nutrition Centre describes wholegrain products as being made from the entire grain, so look for an explicit wholemeal label and check the ingredients of the croissant you’ve chosen.
Does a wholemeal croissant automatically fit the Dutch Wheel of Five?
No, a wholemeal label alone isn’t enough. The other ingredients and the nutritional value of the specific croissant matter too; compare fat, sugars, salt and serving size, among other things.
Does every croissant in the Netherlands contain iodised salt?
No, that is not guaranteed by the rules on baker’s salt. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through baker’s salt, so check the ingredients for the option you’ve chosen. The AH multiseed croissant lists iodised salt.
Which allergens should I check in a croissant?
Check the allergen information on the packaging of the specific croissant. For the AH multiseed croissant, Albert Heijn lists milk and cereals containing gluten, and also notes possible traces of ingredients including egg, soya and nuts. This information does not automatically apply to other options.