Who is this choice relevant to?

BBQ host who wants to serve wholemeal bread

You’re looking for a bread option to serve alongside the other BBQ dishes, and want to be able to confirm it’s wholemeal from the product labelling rather than relying on its dark colour or visible seeds.

Croissant lover who’s keeping an eye on fibre

You’d like to serve croissants, but also want to compare the nutritional information. If a croissant isn’t clearly labelled as wholemeal, you want to weigh up whether a wholemeal roll might better suit your needs.

BBQ shopper checking allergens

You’re buying for guests with different dietary needs and want to check the current ingredients and allergen information for the exact product you’ve chosen before serving it.

What should you look for when choosing?

First, decide whether wholemeal is a must-have for you. Then compare suitable croissants and bread alternatives by their nutritional information, preparation method and the quantity you need.

What to consider What to check when buying Who should pay particular attention?
Wholemeal and fibre Look for a wholemeal label on the exact product and compare the fibre content per 100 g of similar products. If I want to serve wholemeal bread, a croissant with seeds alone isn’t enough for me. Around 33% of consumers prioritise products that are clearly labelled wholemeal.
Croissants and convenience Check whether the product is fresh, frozen or ready to bake. Also check the number of pieces and the preparation instructions. I want to be able to serve croissants at a time that suits the meal, even if that means skipping wholemeal bread. Around 27% of consumers prioritise this convenience.
Ingredients and allergens Read the current ingredients list and allergen information for the exact product. For unpackaged products, ask the retailer for this information. When I’m buying for a guest with a dietary restriction, I want to know which ingredients are relevant before serving. This is the main concern for around 20% of consumers.
Quantity and freshness Choose the number of pieces to suit your guests, and check whether you can prepare frozen or ready-to-bake products in batches, following the instructions on the packaging. If not everyone has confirmed they’re coming yet, I don’t want to prepare all the rolls in advance and be left with lots of leftovers. Around 20% of consumers give this their highest priority.

Common mistakes

  • Assuming seeded or multigrain means wholemeal

    Seeds on a croissant don’t tell you whether the flour used is wholemeal. The Netherlands Nutrition Centre also explains that multigrain doesn’t automatically mean wholemeal.

    Look for an explicit wholemeal label on the product. If you’re comparing similar options, then check the fibre content per 100 g.

  • Relying on an old online product description

    Albert Heijn notes that ingredients and allergen information for its Meerzaden croissant, among other details, can change. That means an old product description isn’t a safe source of information when serving someone with an allergy.

    Check the packaging of the product you’ve bought. For an unpackaged croissant, ask the retailer for the latest allergen information.

  • Confusing a wide choice of croissants with a wholemeal option

    A range of fresh, ready-to-bake and frozen croissants doesn’t tell you which ones are wholemeal. Jumbo also offers separate wholemeal bread options alongside its croissants.

    If you can’t confirm that your preferred croissant is labelled wholemeal, look specifically for an explicitly labelled wholemeal roll or baguette.

  • Preparing all the rolls in advance

    If you’re not sure how many people will come to your BBQ, you could be left with prepared rolls that nobody eats.

    Choose a suitable quantity and, where possible, prepare frozen or ready-to-bake products in batches, following the instructions on the packaging.

Relevant retailers and brands to explore

Albert Heijn

Albert Heijn offers a range of croissants, including an AH Meerzaden croissant.

  • The Meerzaden croissant is a specific option if you’re looking for both seeds and the classic croissant shape.
  • The name Meerzaden doesn’t confirm that the croissant is wholemeal, so check the label if that’s a requirement for you.

Jumbo

Jumbo offers croissants in different formats, as well as wholemeal rolls and a wholemeal baguette, among other products.

  • You can compare a croissant with a separate bread alternative that’s explicitly labelled wholemeal.
  • The fact that wholemeal bread is available doesn’t tell you anything about the ingredients in a croissant from the same range.

ALDI

ALDI Netherlands includes croissants in its ready-to-bake range and lists wholemeal bread separately in its fresh daily bread range.

  • The distinction between product ranges is helpful if you’re looking for something to bake at home but need it to be wholemeal.
  • A croissant in the ready-to-bake range isn’t necessarily labelled wholemeal, so check the packaging of the product you choose.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is a seeded or multigrain croissant automatically wholemeal?

No. The Netherlands Nutrition Centre explains that, for bread, multigrain refers to the use of different types of grain; it doesn’t mean that all the flour is wholemeal. Visible seeds don’t confirm this either. So look for an explicit wholemeal label on the croissant you want to buy.

How can I compare croissants and BBQ rolls by fibre content?

Compare similar products by their fibre content per 100 g. The Netherlands Nutrition Centre recommends using this measure because portion sizes can vary. You may also want to check the stated salt and saturated fat content. A wholemeal label alone doesn’t tell you about these other nutritional values.

What should I check if a BBQ guest has a food allergy?

Check the latest allergen information for the exact product before serving it. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels. For a packaged product, read the label; for an unpackaged product, ask the retailer for allergen information.

Does baker’s salt tell me how much iodine a croissant contains?

No. Information about baker’s salt doesn’t tell you how much iodine is in an individual croissant. If you need this product information, ask the manufacturer or retailer for details about the specific croissant.