Who is this choice for?

People looking for wholemeal options

If you’re putting together a school lunch with fibre in mind, the wholemeal label matters more than seeds or a dark colour. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre than white varieties.

Parents checking allergens

If a pupil needs to avoid certain allergens, the latest packaging information and the school’s rules will determine what you can pack. Check for cereals containing gluten and any other relevant allergens for each product.

People who like to pack a croissant

If the shape and texture of a croissant matter to you, you may prefer it to a wholemeal bread roll. If wholemeal status comes first, a roll is a suitable alternative only if the pupil is happy to eat it too.

What should you look for when choosing?

First decide whether wholemeal status, allergen checks or the croissant shape matters most; then check the label of the product you’re actually packing.

What to consider What to check when buying Who it matters to
Wholemeal status Look for the wholemeal label on the specific product; if needed, compare fibre content on the same basis, per 100 g. If I want to make a conscious wholemeal choice for a school lunch, a clear label on the product is more useful than visible seeds. Around 42% of consumers put verified wholemeal status first.
Allergens Read the latest allergen information or ask about it if the product is unpackaged; also check the school’s rules. If a pupil needs to avoid certain allergens, I want to know what’s in this specific product before packing it. Around 33% of consumers put this check first.
Croissant or bread roll Decide which type of product the pupil wants to eat and whether a roll labelled as wholemeal is an acceptable alternative. If the pupil wants a croissant in particular, another type of roll needs to suit their lunch too. The croissant shape is the top priority for around 25% of consumers.

Common mistakes

  • Confusing multiseed with wholemeal

    A name that mentions seeds or several grains doesn’t, on its own, mean a croissant is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product called wholemeal must be made from 100% wholemeal flour.

    Use the wholemeal label on the specific product as your check; don’t judge its wholemeal status by its colour or visible seeds.

  • Guessing allergens from the product name

    The name ‘croissant’ or ‘wholemeal bread roll’ doesn’t tell you which allergens the individual product contains. The Netherlands Food and Consumer Product Safety Authority lists cereals containing gluten, milk, soya and sesame among the allergens consumers must be informed about.

    Read the latest packaging information and ask about allergens in unpackaged products before packing the lunch.

  • Presenting a bread roll as the same choice

    A roll labelled as wholemeal may meet the need for a verified wholemeal option, but it’s still a different product from a croissant.

    Talk about what matters for this lunch and choose the alternative only if the pupil wants to eat it too.

Brands to consider

Albert Heijn

Albert Heijn includes the AH Multiseed croissant in its croissant range.

  • The multiseed croissant is a specific option if you’re looking for a croissant.
  • The name ‘multiseed’ doesn’t confirm wholemeal status; check the product label for that.

Jumbo

Jumbo offers croissants as well as bread rolls labelled as wholemeal.

  • A wholemeal bread roll offers a different choice when wholemeal status comes first.
  • A bread roll isn’t a wholemeal croissant; check the ingredients and allergens for your chosen product separately.

PLUS

PLUS offers Korenlanders Wholemeal Multigrain rolls as an alternative for school lunches.

  • The product information lists ingredients and allergens, including cereals containing gluten.
  • This product is a roll, not a croissant; check the latest packaging for other allergens too.

ALDI

ALDI describes wholemeal bread as part of its bread range.

  • According to ALDI, its wholemeal bread is made with 100% wholemeal flour.
  • This description of its bread doesn’t tell you what an individual croissant is made from.

Dirk

Dirk lists croissants and wholemeal rolls as separate product types.

  • You can weigh up the croissant shape you want against a bread roll labelled as wholemeal.
  • The label on its rolls doesn’t make a croissant in the same range wholemeal.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a multiseed or multigrain croissant wholemeal?

Not necessarily: seeds and several types of grain don’t prove that a product is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product called wholemeal must be made from 100% wholemeal flour. So check the label on the specific product.

Can I assume that every croissant contains the same allergens?

No. Check the allergen information for the croissant you want to pack. Read the latest packaging or ask about allergens in an unpackaged product, and take the school’s rules into account.

What can I choose if I can’t find a suitable wholemeal croissant?

A bread roll clearly labelled as wholemeal is an alternative if wholemeal status matters more than the croissant shape. Check the ingredients, allergens and nutritional information for that roll too; a wholemeal roll is still a different product from a croissant.

Does a croissant automatically contain iodine because it’s made with baker’s salt?

No, you can’t tell from the product name. The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands; if it matters to your choice, ask what type of salt is used in a particular croissant.