If you want to serve bread that is demonstrably wholemeal with your Sunday roast, choose a roll clearly labelled as wholemeal and check the ingredients. A multi-seed croissant could work if the croissant shape matters more, but seeds or a dark colour don’t prove that it’s wholemeal. For either option, compare the nutritional information and allergens for the specific product.
You want the bread served with your Sunday roast to be genuinely wholemeal, rather than simply containing seeds or having a dark colour. In that case, the product description and ingredients matter more than its appearance.
You’re choosing a croissant mainly for its flaky layers at mealtimes. A multi-seed or bake-at-home option could work, as long as you don’t present it as wholemeal without checking.
You need to be able to check a product’s ingredients and allergens in advance. Fibre and salt per 100 g may also help you choose between croissants and rolls.
Ideal for: a meal where being demonstrably wholemeal matters more than having a croissant shape.
Consider: you won’t get the flaky layers of a croissant; check the nutritional information and allergens for your chosen roll, too.
Ideal for: anyone who wants to serve a croissant with seeds without requiring it to be wholemeal.
Consider: seeds alone don’t confirm that a product is wholemeal; the AH Multi-seed Croissant lists wheat flour first in its ingredients.
Ideal for: anyone who mainly wants a croissant and, if choosing a bake-at-home product, wants to plan when to serve it.
Consider: a croissant isn’t wholemeal by default; baking it also takes time and oven space while you prepare the meal.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for a clear wholemeal label, read the ingredients and compare fibre per 100 g. Don’t rely on seeds or colour. | If I want to serve wholemeal bread with the roast, I need to be able to confirm it from the label. For around 50% of consumers, being able to verify that a product is wholemeal is the top priority. |
| Croissant and preparation | Choose between a product that’s ready to serve and one that needs baking; if baking it, check the instructions on the packaging. | I want to serve a croissant without baking it getting in the way of the rest of the meal. The croissant shape and serving time matter most to around 30% of consumers. |
| Ingredients and salt | Read the latest allergen information and compare salt per 100 g. Check the ingredients list if iodised salt is relevant to your choice. | I need to be able to check what’s in the bread I’m serving my guests. Around 20% of consumers give checking the ingredients top priority. |
A croissant with seeds may still have wheat flour as its main ingredient. That’s the case with the AH Multi-seed Croissant, which isn’t labelled as wholemeal.
Check the wholemeal label and the ingredients. If wholemeal is essential, choose a roll whose label confirms that it is.
A product name won’t tell you how much fibre or salt it contains, and it doesn’t give you a complete list of allergens.
Compare the nutritional values per 100 g, and read the ingredients and allergen information as well.
The Netherlands Food and Consumer Product Safety Authority sets out the conditions under which iodine may be present in bakery products through baker’s salt. This doesn’t mean that every croissant contains iodised salt.
Check the ingredients list for the product you choose. For example, the AH Multi-seed Croissant lists iodised salt.
A bake-at-home product needs your attention at a time when you may also be preparing the roast and side dishes.
Check the cooking instructions and, before you buy, make sure you’ll have enough oven space and time before serving.
These shops offer different croissants and separate bread options. Always compare the specific products: a multi-seed croissant and a wholemeal roll aren’t the same thing.
Albert Heijn lists an AH Multi-seed Croissant with information on its ingredients, allergens and nutritional values.
Jumbo offers croissants and bake-at-home rolls, including separate wholemeal options.
Lidl offers a multi-seed croissant, as well as wholemeal bread ranges.
ALDI offers croissants in its bake-at-home range, as well as wholemeal bread and rolls.
PLUS offers a range of wholemeal breads that can be served as part of a meal.
Dirk offers croissants and separately sold wholemeal rolls.
Not necessarily: seeds and a brown colour don’t prove that a product is wholemeal. The Netherlands Nutrition Centre advises checking for a wholemeal label; wheat flour is listed first in the ingredients for the AH Multi-seed Croissant, and it doesn’t carry that label.
Compare the nutritional values of both products per 100 g so that different portion sizes don’t skew the comparison. The Netherlands Nutrition Centre recommends using this basis for comparison. The AH Multi-seed Croissant contains 3,6 g of fibre and 1,18 g of salt per 100 g; these values apply to this product only.
Before serving, check the latest ingredients and allergen information for the product you’ve chosen. The AH Multi-seed Croissant lists milk and cereals containing gluten, among other ingredients, but the information for another croissant or a wholemeal roll may differ.
No, you can’t assume that every croissant does. The Netherlands Food and Consumer Product Safety Authority sets out the conditions for iodine to be present in bakery products through baker’s salt; it isn’t a required ingredient in every croissant. So check the ingredients list for the product you’re buying.
Bake-at-home croissants are a good option if you have the time and oven space just before serving. Check the cooking and storage instructions on the packaging, and plan when to bake them alongside the roast and side dishes.
