If you’d like to choose a croissant made with wholemeal flour for your child’s snack, check that the packaging explicitly describes it as wholemeal: ‘with seeds’ and ‘multigrain’ don’t mean the same thing. If the croissant shape matters less, a clearly labelled wholemeal roll or cracker is another option. In either case, compare the nutritional information, portion size and allergens of the product you choose.
Who is this choice relevant to?
Families keeping an eye on fibre
You’re looking for something like a croissant, but first want to check that it really is made with wholemeal flour. According to the Netherlands Nutrition Centre, wholegrain products generally contain more fibre than white-grain products.
Parents packing something for school or childcare
You want to check the allergens in the product you’ve bought, along with the school or childcare setting’s rules, before packing it. According to the Netherlands Food and Consumer Product Safety Authority, prepacked products must list allergen information on the label.
Supermarket shoppers open to alternatives
You’re first looking for a croissant explicitly labelled as wholemeal, but you’re also considering a wholemeal roll or cracker if the shape matters less than getting the fibre you want.
What should you look for when choosing?
First decide whether you specifically want a croissant or whether a wholemeal alternative would also work. Then check the label on the product you choose and, if you’re packing it for your child, check the school or childcare setting’s rules too.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal status |
Look for an explicit wholemeal label and read the ingredients. ‘With seeds’ or ‘multigrain’ doesn’t confirm that a product is wholemeal. |
For a croissant-style snack, I want to know that the grain really is wholemeal rather than judging by visible seeds; around 36% of consumers put this certainty first. |
| Nutritional value and portion |
Compare fibre, saturated fat and salt per 100 g, and check the weight of one portion. |
For a regular snack, I want to know what the portion I’ve chosen contains, rather than relying on the product name alone; around 27% of consumers prioritise this consideration. |
| Allergens and school rules |
Read the current allergen information for the product you’ve chosen and check the school or childcare setting’s rules. |
If I’m packing something, I want to know in advance whether it meets the allergy requirements and local policy; this is the main concern for around 27% of consumers. |
| Finding an alternative |
Check the current product information and, if needed, look for a clearly labelled wholemeal roll or cracker. |
I want to be able to find a suitable option in my usual shop and am happy to forgo the croissant shape; around 10% of consumers put this practical consideration first. |
Common mistakes
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Mistaking seeds for wholemeal
A croissant with seeds or several types of grain isn’t automatically wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a wholemeal product must consist entirely of wholemeal flour.
Look for the wholemeal label on the packaging and check the ingredients and nutritional information for that product.
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Looking only for the word ‘wholemeal’
Even with a wholemeal croissant, portion size, fibre, saturated fat and salt still matter. The Netherlands Nutrition Centre gives average figures for a 45 g croissant of 1.1 g fibre, 5 g saturated fat and 0.53 g salt; another product may differ.
Compare products on the same basis, such as per 100 g, then consider the portion you want to give your child.
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Relying on a product page you viewed earlier
Ingredients and allergens can vary between products and may change over time. Online information also doesn’t replace the rules set by a school or childcare setting.
Read the packaging of the product you actually buy and check the local rules before packing it. If it’s an unwrapped product, ask for allergen information.
Supermarket brands to compare
Albert Heijn
Albert Heijn’s range includes an AH Multiseed croissant, among other products.
- The product listing gives you a starting point for looking at the croissant you’ve chosen.
- ‘Multiseed’ doesn’t confirm that this croissant is wholemeal; Albert Heijn recommends checking the packaging.
Jumbo
Jumbo lists croissants and wholemeal bread products in separate categories.
- You can compare a croissant with a clearly labelled wholemeal roll as two different types of product.
- The availability of a wholemeal roll doesn’t automatically mean that the croissants in the range are wholemeal.
Lidl
Lidl lists a butter croissant and provides information about the ingredients and allergens in its freshly baked bread.
- Ingredient and allergen information can help you check a product you’re considering.
- The listing for a butter croissant doesn’t confirm that it’s wholemeal; check the specific product.
Aldi
Aldi describes wholemeal rolls among its bake-at-home products.
- A wholemeal roll is another type of product to consider if you don’t need a croissant shape.
- Information about rolls doesn’t confirm that Aldi sells a wholemeal croissant.
Plus
Plus lists a category for wholemeal rolls and provides product information for wholemeal crackers.
- Rolls and crackers give you two different product types to compare on the label.
- Check the ingredients, nutritional value and allergens of the specific product you choose.
Dirk
Dirk has online categories for croissants and bread, including wholemeal bread.
- You can weigh up a croissant against wholemeal bread if the shape matters less.
- You can’t assume that a croissant in the rolls and croissants category is wholemeal without checking the label.
Products for your child’s snack
Related products will be available soon.
Frequently asked questions
Are multigrain and seeded products the same as wholemeal?
No. Those words alone don’t confirm that a product is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a wholemeal product consists entirely of wholemeal flour. So check the label and ingredients of the product you choose.
Can you pack a croissant for school or childcare?
That depends on the allergens in the croissant you choose and the rules set by the school or childcare setting. The Netherlands Food and Consumer Product Safety Authority says that prepacked products must list allergen information on the label. Read it and check the local policy too.
How should I compare a wholemeal croissant with a wholemeal roll?
Compare the wholemeal labelling and nutritional information for both specific products on the same basis, such as per 100 g, then check the portion size. Pay particular attention to fibre, saturated fat and salt. The figures for a standard croissant won’t necessarily be the same as those for a wholemeal version.
Does a croissant always contain iodised baker’s salt?
No, you can’t assume that every croissant does. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list or, for an unwrapped product, ask which salt has been used if it matters to your choice.