Who is this choice relevant to?

Households looking for wholemeal options and fibre

You’re looking for an everyday breakfast staple for a child aged 1 to 3, and don’t want to assume that a multiseed croissant is wholemeal. The Netherlands Nutrition Centre recommends wholegrain products as part of the diet for toddlers and young children.

Parents who sometimes want to offer a croissant

You’d like to offer some variety, so you compare the wording on the packaging, fibre and salt per 100 g, and how much your child actually eats.

Families who need to check allergens or rules

You need up-to-date allergen information before buying or packing a croissant. Also check the rules with the nursery or school your child attends.

What should you look for when buying?

First decide whether you’re looking for an everyday wholemeal staple or a croissant for a change. If you choose a croissant, check the ingredients and nutritional information for that particular variety.

What to consider What should you check? Who is this most important for?
Wholemeal as a staple Look for the word wholemeal and read the ingredients list; compare the fibre content of croissants per 100 g. When I’m looking for an everyday wholegrain staple for my toddler, I don’t want to judge a croissant by its seeds alone. Around 46% of consumers give this wholegrain staple the highest priority.
Allergens Read the current allergen information on the packaging, or ask about it if buying a croissant loose from a bakery. When I pack a croissant for my child or for childcare, I need to know which allergens it contains and what rules apply there. For around 27% of consumers, checking this comes first.
Salt and portion size Compare the salt content per 100 g, then consider how much your child eats. I want to weigh a croissant against the rest of that day’s food without losing sight of the portion size. Salt and portion size are the main concern for around 18% of consumers.
Preparation and storage Read the preparation and storage instructions for your chosen croissant, including if you plan to freeze it. On a busy morning, I want to know whether a croissant that needs baking fits into my routine and how to store the rest. Convenience and variety come first for around 9% of consumers.

Common mistakes

  • Assuming multiseed means wholemeal

    Seeds in a croissant don’t automatically make it wholemeal. Albert Heijn describes its Multiseed Croissant as multiseed; the ingredients list starts with wheat flour.

    Look specifically for the word wholemeal and read the ingredients list. Use fibre per 100 g as an additional point of comparison.

  • Comparing fibre alone

    According to Albert Heijn, its Multiseed Croissant contains 3.6 g of fibre and 1.18 g of salt per 100 g. The Netherlands Nutrition Centre also advises paying attention to products high in salt when feeding young children.

    Compare both fibre and salt per 100 g, then consider the portion your child eats.

  • Relying on an old allergen list

    A product page you looked at previously isn’t a substitute for information about the croissant you’re buying now. The Netherlands Food and Consumer Product Safety Authority lists cereals containing gluten among the allergens consumers must be informed about.

    Check the current packaging or ask about allergens if buying a croissant loose. Before packing one, also check the rules at your child’s nursery or school.

  • Skipping baking and storage instructions

    For its croissants, Albert Heijn recommends baking for 3–5 minutes at 200 °C and says they aren’t suitable for home freezing. These instructions apply to this product, not necessarily to every croissant that needs baking.

    Choose a variety that fits into your morning routine and follow the storage advice on the packaging you buy.

Brands to consider

Albert Heijn

Albert Heijn provides product information for its regular AH Croissants and its AH Multiseed Croissant.

  • The product information lists ingredients, allergens and nutritional values, including fibre and salt per 100 g.
  • The AH Multiseed Croissant isn’t labelled wholemeal, so don’t judge the variety by the seeds in its name alone.

Lidl

Lidl describes a multiseed croissant made with several types of seed.

  • The product name gives you a starting point if you want to look at a multiseed variety.
  • Check the ingredients, allergens and nutritional information for the one you buy; multiseed doesn’t, by itself, mean wholemeal.

ALDI

ALDI lists butter croissants and, as a separate bread option, wholemeal bread in its bakery range.

  • You can consider a croissant and wholemeal bread as different breakfast options.
  • Don’t treat the butter croissant mentioned as wholemeal bread; check the information for each product separately.

Dirk

Dirk features croissants in its bakery category and Danerolles Supercroissants as a bake-at-home product.

  • A bake-at-home variety gives you a different preparation option from a croissant that’s ready to eat.
  • Check the packaging of your chosen variety for ingredients, nutritional information and preparation instructions.

Croissants on Joybuy

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No, multiseed doesn’t automatically mean wholemeal. According to Albert Heijn, the ingredients list for its AH Multiseed Croissant starts with wheat flour. If you want to buy a wholemeal croissant, check both the label and the ingredients list.

How do I check allergens before packing a croissant for my toddler?

Read the current packaging or ask for allergen information if buying a croissant loose. Albert Heijn lists cereals containing gluten and milk among the allergens in its Multiseed Croissant. Also check with your child’s nursery or school to find out what rules apply to food brought from home.

Does every croissant contain iodised salt?

Don’t assume so; check the ingredients list for the croissant you’re buying. Albert Heijn lists iodised salt in its Multiseed Croissant, but that product information doesn’t cover other varieties.

Can I freeze croissants that need baking at home?

Follow the storage advice on the packaging of the variety you’ve chosen. Albert Heijn says its AH Croissants aren’t suitable for home freezing; don’t automatically assume the same applies to other croissants that need baking.