Who is this choice for?

Host keeping an eye on fibre

You’re looking for a roll to serve with a shared meal, and want to be able to check its wholemeal labelling and nutritional value. Seeds or a dark colour aren’t enough to convince you that a croissant is wholemeal.

Croissant fan

You want to serve a croissant-style roll alongside the other dishes. A multiseed version could suit your preference, as long as you don’t assume that ‘multiseed’ means ‘wholemeal’.

Shopper checking allergens

You’re buying for guests whose choices depend on ingredients and allergens. So you check the information for the specific product, even if you’ve bought a similar croissant before.

What should you look for when choosing?

First decide whether wholemeal and fibre are the main reasons for your choice, or whether you mainly want to serve a croissant with the meal. Then check the information for the product you’re actually buying.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for an explicit wholemeal label. Compare the fibre per 100 g and per portion; ‘multiseed’ is not the same as a wholemeal label. If fibre is my reason for choosing something other than a plain croissant, I want to be able to assess its ingredients. Around 36% of consumers are thought to consider wholemeal and fibre their main purchasing concern.
Taste and presentation Decide whether you want to serve a croissant or a roll specifically labelled as wholemeal, and consider what portion size would suit the meal. For a shared meal, sometimes I mainly want to serve a croissant alongside the other dishes, even if it isn’t wholemeal. Taste and presentation are thought to come first for around 29% of consumers.
Allergens Read the latest allergen information for the product you’ve chosen; if you’re buying unpackaged bakery goods, ask in store. If I’m buying for someone who needs to avoid certain ingredients, I need to know what this particular roll contains. Allergens are thought to be the main priority for around 21% of consumers.
Availability Check what your local store has in stock. If you choose an alternative, check its wholemeal labelling and product information again. When I’m shopping shortly before the buffet, I want to choose a roll that’s available without losing sight of my main requirement. Around 14% of consumers are thought to put availability first.

Common mistakes

  • Assuming multiseed means wholemeal

    Seeds and a dark appearance don’t tell you whether the flour used is wholemeal. According to Albert Heijn, wheat flour is the first ingredient in its AH Multiseed Croissant.

    If you want a wholemeal option, look for an explicit label and then compare the fibre per 100 g and per portion.

  • Using an average croissant as an exact product comparison

    The Netherlands Nutrition Centre lists nutritional values for a 45 g croissant. A croissant with a different weight or recipe won’t necessarily have the same values per item.

    Compare products per 100 g first, then check the weight of the portion you’re serving.

  • Guessing allergens from the product name

    A name such as ‘multiseed’ doesn’t tell you which allergens a product contains. Albert Heijn lists milk and cereals containing gluten, among other things, in its Multiseed Croissant.

    Read the latest packaging or, for unpackaged bakery goods, ask for the allergen information for that product.

  • Assuming all bakery products contain baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the product category alone won’t tell you whether iodised salt has been added.

    If this information matters to your choice, check the ingredients or ask the baker.

Relevant shops to explore

Albert Heijn

Albert Heijn lists an AH Multiseed Croissant alongside other croissants.

  • The product information lists ingredients, nutritional values and allergens, so you can assess this option specifically.
  • It’s called ‘multiseed’, not ‘wholemeal’; according to the ingredients list, wheat flour is the first ingredient.

Lidl

Lidl lists a Multiseed Croissant as a store product.

  • The product description says the croissant is made with several types of seed.
  • Check the packaging if wholemeal flour or fibre content is important to you; the name ‘multiseed’ doesn’t tell you either way.

PLUS

PLUS lists butter croissants and separate wholemeal rolls in its bread range.

  • You can weigh up a croissant against a roll labelled as wholemeal.
  • A wholemeal roll has a different shape and eating experience from a croissant; don’t treat them as the same product.

Dirk

Dirk lists croissants as well as separate wholemeal rolls.

  • The separate products let you choose between a croissant and a roll labelled as wholemeal.
  • Check the croissant’s own information if you want to compare its ingredients or nutritional values with those of a wholemeal roll.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No, ‘multiseed’ doesn’t confirm that a croissant is wholemeal. Look for an explicit wholemeal label and check the ingredients and nutritional information; according to Albert Heijn, its AH Multiseed Croissant contains wheat flour and seeds, among other ingredients.

How do I compare the fibre in croissants?

First compare the fibre per 100 g, then check the weight of the piece you’re serving. The Netherlands Nutrition Centre lists 1,1 g of fibre for a 45 g croissant, but that average isn’t the nutritional value for every croissant sold in shops.

What should I look for when checking allergens for guests?

Check the allergen information for the specific product before serving it. Albert Heijn lists milk and cereals containing gluten, among other things, in its Multiseed Croissant; for unpackaged bakery goods, you can ask for the information in store.

Does a croissant always contain iodised baker’s salt?

No, according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients for iodised salt or baker’s salt, or ask the baker if this matters to your choice.