Who is this choice relevant for?

If you want to compare wholegrains and fibre

You’re looking for crispbread to enjoy with coffee or tea and want to know whether it really has a wholegrain base. Check the ingredients and compare the fibre per 100 g in the varieties you’re considering.

Households that serve crispbread often

If you regularly open a pack for coffee time, it’s worth considering how much it contains and whether you’ll use it all. A larger pack doesn’t, in itself, tell you anything about its nutritional value.

If you need to consider salt or allergens

You want to compare the salt content with that of other varieties, or you need to check the ingredients and allergens carefully. Rye contains gluten, so don’t assume a product is suitable for a gluten-free diet just because it’s labelled ‘wholemeal’.

What should you look for when choosing?

Start with the ingredients of the exact variety. Then compare the nutritional information per 100 g and check that the pack size suits how often you serve crispbread.

What to consider What to check before buying Who it matters most to
Wholegrains and fibre Look for wholegrain cereal or flour in the ingredients list and compare fibre per 100 g. I want a clearly wholegrain base to enjoy with my coffee and to be able to compare varieties by their fibre content. This is the main reason for buying for around 46% of consumers.
Salt at mealtimes Compare salt per 100 g and remember to factor in savoury toppings too. When serving crispbread with savoury toppings, I want to know how much salt the whole meal contains. Around 27% of consumers put this concern first.
Pack size Check the net weight and, if listed, the number of pieces. If I serve crispbread often, I want a pack that suits my household’s needs. This is the main consideration for around 18% of consumers.
Gluten and allergens Read the current ingredients list and allergen information for the variety you’ve chosen. I need to check whether the ingredients are suitable for me before considering any other differences. This check is a priority for around 9% of consumers.

Common mistakes

  • Judging by the colour of the pack

    Brown packaging doesn’t tell you which grains are in the variety or how much fibre it contains.

    Read the ingredients list and compare the nutritional information per 100 g. The Netherlands Nutrition Centre describes wholegrain cereal products as foods made from the entire grain kernel.

  • Forgetting the toppings when comparing salt

    If you serve crispbread with savoury toppings, the crispbread won’t be your only source of salt.

    Compare the salt content per 100 g and take your chosen toppings into account too.

  • Assuming rye crispbread is gluten-free

    Rye contains gluten. Wholemeal rye crispbread isn’t suitable for someone who needs to eat gluten-free.

    Check the current ingredients and allergen information for every variety; don’t choose based on the product category alone.

Brands to compare

Always compare the specific variety: a brand name alone doesn’t tell you which ingredients, nutritional values or allergens are listed on the pack.

Wasa

Wasa Wholemeal is an example of wholemeal rye crispbread for anyone looking for a short ingredients list.

  • The product information for Wasa Wholemeal lists wholemeal rye flour, yeast and salt.
  • Check the salt and allergen information for each variety; the ingredients in Wasa Wholemeal aren’t necessarily the same as those in other Wasa products.

Bolletje

Bolletje offers a wholemeal crispbread variety that you can compare by its ingredients and fibre content.

  • According to Bolletje’s product information, the variety listed is made with 100% wholegrain cereals.
  • Compare the nutritional information and allergens for the exact variety you’re buying; don’t draw conclusions about the entire range.

Ryvita

Ryvita Original Crispbread can be a useful comparison if you can buy this specific variety.

  • Ryvita states that Original Crispbread contains 88 g of wholemeal rye flour per 100 g of product.
  • This product specification comes from a UK Ryvita page; check the pack of the variety you actually find.

Albert Heijn

AH Wholemeal Crispbread is a supermarket own-brand option to compare with branded products.

  • Albert Heijn lists a wholemeal crispbread variety.
  • Albert Heijn notes that ingredients, nutritional values and allergen information may change. Always read the current label.

Jumbo

Jumbo Wholemeal Crispbread gives households a specific option to compare when pack size matters.

  • Jumbo lists a pack of 5 × 5 pieces, weighing 375 g.
  • The pack size tells you nothing about fibre, salt or allergens; check the information for the variety you’ve chosen.

Goud Gebakken (ALDI)

Goud Gebakken Wholemeal Crispbread is a supermarket own-brand option in a 375 g pack.

  • ALDI lists 25 pieces per pack for this variety.
  • Check the pack for the ingredients, nutritional values and allergens in this variety.

Products in comparison order

This curated order prioritises how well each option fits the brief of wholemeal crispbread for coffee time, followed by specific varieties and pack sizes. It isn’t a quality ranking; the product information below comes from Joybuy and the named supermarket chains.

Position Product Features Why it’s included Retailer
1 Wasa Wholemeal crispbread – 260 g According to the product information, made with 100% wholegrain rye and three ingredients. Joybuy’s product information offers a specific starting point if you’re looking for wholegrain rye and a short ingredients list. Check the salt and allergens on the pack. Joybuy
2 Bolletje Wholemeal crispbread – 265 g According to the product information, made with 100% wholegrain cereals. Joybuy’s product information confirms that this variety is positioned as wholegrain; use the current nutritional information to compare fibre and salt. Joybuy
3 Jumbo Wholemeal Crispbread – 5 × 5 pieces, 375 g 25 pieces; 375 g. The pack size listed by Jumbo is worth considering if you serve crispbread often and pay attention to how much each pack contains. Jumbo
4 AH Wholemeal Crispbread Wholemeal supermarket own-brand variety. Albert Heijn lists this variety as an option to compare; read the current label for ingredients, nutritional values and allergens. Albert Heijn
5 Goud Gebakken Wholemeal Crispbread – 375 g 25 pieces; 375 g. The pack listed by ALDI provides a second supermarket own-brand example for households that pay attention to pack size. ALDI

Joybuy products for coffee time

This selection includes wholemeal crispbread and rye crackers you could consider for coffee time. For the crackers, check that their style suits what you’re looking for; always compare the nutritional values and allergens on the specific pack.

Wasa Sourdough Rye Crackers, 235 g pack

Wasa Sourdough Rye Crackers – 235 g

A rye cracker to consider if you’re looking for a crisp base for toppings to enjoy with your coffee.

Pack size: 235 g. Check the ingredients and allergens for this variety.

View on Joybuy
g'woon wholemeal crispbread, 375 g pack

g'woon wholemeal crispbread – 375 g

The 375 g pack is an option if you serve crispbread regularly.

Compare the nutritional information per 100 g and read the allergen information on the pack you choose.

View on Joybuy
Bolletje wholemeal crispbread, 265 g pack

Bolletje wholemeal crispbread – 265 g

A variety to compare if wholegrain cereals and fibre are priorities when choosing what to enjoy with your coffee.

Pack size: 265 g. Read the current nutritional information and allergen details on the pack.

View on Joybuy
Wasa Wholemeal crispbread, 260 g pack

Wasa Wholemeal crispbread – 260 g

A good fit if you’re looking for a wholemeal rye variety with a short ingredients list to enjoy with your coffee.

Pack size: 260 g. The product information lists wholemeal rye flour, yeast and salt; rye contains gluten. Compare fibre and salt on the current pack.

View on Joybuy
Wasa High-Fiber Crackers, 300 g pack

Wasa High-Fiber Crackers – 300 g

An option to consider if you’re also looking beyond traditional crispbread for something to enjoy with your coffee.

Pack size: 300 g. Check that the style suits what you’re looking for and compare the nutritional information and allergens on the pack.

View on Joybuy

Frequently asked questions

How can I identify wholemeal crispbread?

Check whether the ingredients list for the specific variety names wholegrain cereal or wholemeal flour as its base. The Netherlands Nutrition Centre describes wholegrain cereal products as foods made from the entire grain kernel; you can also compare fibre per 100 g if that matters to your choice.

Is wholemeal crispbread automatically low in salt?

No. ‘Wholemeal’ describes the cereal base, not the salt content. Compare salt per 100 g across varieties and remember to factor in the toppings you eat with it.

Can I choose rye crispbread if I need to eat gluten-free?

Rye contains gluten, so don’t assume it’s suitable for a gluten-free diet. Read the ingredients and allergen information for the specific product, and check that it’s explicitly labelled gluten-free if you need it to be.

Can I tell from the word ‘wholemeal’ whether crispbread contains iodine?

No, that label doesn’t tell you whether baker’s salt is used in a particular variety. Check the ingredients on the pack or ask the manufacturer about its composition if iodine matters to your choice.

Is online product information enough to check allergens?

Use the information on the current pack of the variety you’re buying. Albert Heijn notes that ingredients and allergen information, among other details, may change, so a product page you viewed earlier isn’t a substitute for the label.