Households looking for wholemeal options and fibre
For Christmas breakfast or brunch, they look for a fruit bun explicitly labelled wholemeal. The nutritional information per 100 g helps them compare the fibre content of packaged options.
For a ready-made wholemeal fruit bun with both currants and raisins for Christmas, Albert Heijn is one option, with ingredients and fibre listed per 100 g; just check in-store availability. Lidl offers mini wholemeal raisin buns for smaller portions, while baking your own lets you choose the ingredients but takes time to prepare. Whichever you choose, check the wholemeal label, ingredients and allergens on the packaging.
For Christmas breakfast or brunch, they look for a fruit bun explicitly labelled wholemeal. The nutritional information per 100 g helps them compare the fibre content of packaged options.
If you want to serve several small buns, consider their size, the number in the pack and whether they’re available at your chosen shop.
Baking at home suits people who can set aside the time and want to choose how much wholemeal flour and dried fruit to use in the recipe.
A good fit if: you want a packaged wholemeal fruit bun with ingredients and fibre listed per 100 g by Albert Heijn.
Keep in mind: Albert Heijn says this variety is sold in-store only, so check local availability.
A good fit if: small, shareable portions are a priority for your Christmas brunch and raisin buns are what you’re after.
Keep in mind: Lidl lists these as an in-store product; check the packaging for ingredients, allergens and nutritional information.
A good fit if: you want to choose the recipe ingredients and how much dried fruit to add.
Keep in mind: as well as preparation and baking, Albert Heijn’s recipe requires around 2 hours and 30 minutes of proving time.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for an explicit wholemeal label and compare fibre per 100 g. According to the NVWA, a product labelled wholemeal must contain grain ingredients made entirely from wholemeal flour. | For Christmas breakfast, I want to be sure the fruit bun is wholemeal and compare fibre content on a like-for-like basis; around 42% of consumers prioritise this check. |
| Portions and availability | Check the size and number of buns, and confirm shortly before buying that the product is available at your chosen shop. | When I’m serving small buns, I want to be able to buy the right number when I do my shopping; this is a key consideration for around 33% of consumers. |
| Recipe and ingredients | If you’re baking, remember to allow time for proving. For packaged buns, check the ingredients and allergen information for the specific product. | I want to choose the ingredients in the buns myself and can set aside time to bake them; this recipe control matters most to around 25% of consumers. |
Colour and the term ‘multigrain’ don’t mean that all the grain ingredients are made from wholemeal flour. Serving an ordinary currant bun alongside a separate wholemeal bun doesn’t make the currant bun wholemeal either.
Look for an explicit wholemeal label and read the ingredients list. The NVWA says that a product labelled wholemeal must contain grain ingredients made entirely from wholemeal flour.
Albert Heijn lists its wholemeal raisin and currant buns as an in-store product. Jumbo says its mini wholemeal raisin buns are no longer part of its online range.
Check current availability at your local shop before planning your Christmas food shop, especially if the fruit buns are a set part of the menu.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. You can’t tell what’s in a bun from its product category alone.
Check the packaging to see what type of salt has been used, or ask your baker. Albert Heijn lists iodised salt in its wholemeal raisin and currant buns.
AH Extra Long-Lasting Raisin and Currant Buns are wholemeal wheat and rye buns with raisins and currants.
Lidl lists mini wholemeal raisin buns in a 360 g pack for anyone looking for smaller fruit buns.
Jumbo has a product page for Mini Raisin and Currant Buns – Wholemeal – 9 Pieces.
At PLUS, currant buns and wholemeal multigrain buns are separate product options.
ALDI lists wholemeal buns and raisin and currant buns as separate products.
According to the NVWA, a product can be labelled wholemeal when all its grain ingredients are made from wholemeal flour. A dark colour or the term ‘multigrain’ isn’t enough on its own.
Compare the fibre content on the same basis, preferably per 100 g as shown on the packaging. Albert Heijn lists 6,1 g of fibre per 100 g for its wholemeal raisin and currant buns; check the nutritional information for any other product rather than assuming it has the same value.
No, you can’t assume that: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list for the type of salt, or ask your baker.
Follow the storage advice for the specific product. Albert Heijn says its wholemeal raisin and currant buns can be frozen on the day of purchase and recommends using them within one month.
Read the latest allergen information for the product you’re buying. Albert Heijn lists cereals containing gluten, milk and lactose for its wholemeal raisin and currant buns; the ingredients may differ in another bun.