If you’re mainly comparing fibre per slice and keeping an eye on sugar, look at a no-added-sugar option as well as standard wholemeal breakfast cake. For a walk, portion size and packaging matter too, so check the latest nutritional information, allergen details and storage instructions for the cake you choose.
Compare the fibre in the number of slices you plan to eat, rather than relying on the claim on the front of the pack. Peijnenburg lists 4.7 g of fibre per 28 g slice for its sliced wholemeal version with no added sugar.
If you want to take breakfast cake with you, compare the sugar per portion in a standard wholemeal version with a no-added-sugar option. The portion size determines how much sugar is actually in each slice.
You want to portion out the slices easily and keep the cake dry while you’re out. A pre-sliced or smaller pack can be a good fit, as long as you can follow the storage instructions while you’re on the move.
For a walking snack, start by comparing the nutritional information per 100 g and per slice. Then check whether the packaging and storage instructions suit the way you plan to take your breakfast cake with you.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Fibre per portion | Compare the fibre per 100 g and per slice; also check which wholemeal ingredients are listed. | I want to know how much fibre is in the slice I’ll eat on the way. For around 40% of consumers, this need for fibre is the deciding factor. |
| Sugars and ingredients | Check the sugars per 100 g and per portion, as well as the latest ingredients and allergen information. | If I’m keeping an eye on sugar or certain ingredients, I don’t want to rely on the word ‘wholemeal’ alone. Sugars and ingredients matter most to around 30% of consumers. |
| Taking it with you and storage | Check whether the cake is pre-sliced, how many slices you need and what storage instructions apply. | For a walk, I want to portion out the slices easily and keep the cake dry. Around 30% of consumers prioritise this practical use. |
The standard wholemeal versions reviewed from Peijnenburg, Albert Heijn, Jumbo and PLUS vary in fibre content and also contain sugar. So the word ‘wholemeal’ doesn’t tell you how much sugar is in your slice.
Check the sugars per 100 g on the pack and calculate this based on the weight of the slice you’re taking with you. If you’re considering a no-added-sugar version, check the ingredients too.
The wholemeal breakfast cakes reviewed contain rye or other cereals containing gluten; some versions also warn that they may contain traces of nuts or milk. Allergen information varies by product.
Check the latest packaging every time you buy, and if you need to avoid an allergen completely, choose only a product whose allergen information meets your requirements.
Jumbo’s sliced version reviewed here needs to be protected from moisture and heat. Its smaller version should be stored in a cool, dry place.
Take the slices you need in a well-sealed container and store the rest according to the instructions on the pack you’ve bought.
Always compare the specific wholemeal breakfast cake: nutritional values, portion sizes and allergen warnings can vary between versions.
Offers a standard sliced wholemeal breakfast cake and a sliced wholemeal version with no added sugar.
Offers a 485 g sliced wholemeal breakfast cake for anyone looking to portion out a larger pack.
Offers wholemeal versions in 475 g and 280 g packs, so you can compare pack sizes too.
Offers a 485 g sliced wholemeal breakfast cake to compare with other standard wholemeal versions.
This sliced wholemeal breakfast cake is an option if you want to portion out slices for a walk. Check the nutritional information and allergen details on the pack before deciding whether it suits your priorities.
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The pre-sliced portions make it easy to set some aside for your walk.
Pack size: 485 g. Check the latest packaging for nutritional values per portion, allergen information and storage advice.
No. The standard wholemeal versions reviewed vary in fibre content and also contain sugar. Compare the nutrition table for the exact product per 100 g and per slice; Peijnenburg lists different values for its no-added-sugar version and its standard wholemeal version.
Don’t rely on the word ‘wholemeal’ alone: the versions reviewed contain rye or other cereals containing gluten. Check the latest ingredients and allergen information for the specific product before taking it with you.
Take the slices you need in a well-sealed bag or container and follow the storage instructions on the pack. Jumbo advises protecting its sliced version reviewed here from moisture and heat and storing it below 25 °C.
Don’t assume so. The Netherlands Food and Consumer Product Safety Authority says that using iodine compounds in baker’s salt for bakery products is permitted under certain conditions; it isn’t a feature of every breakfast cake. Check the information for the specific product rather than assuming it contains iodine.
No. The Netherlands Nutrition Centre advises against relying on the front of the pack alone. Read the ingredients list and nutrition table, and check the weight of the portion you’ll actually take with you.
