Choose sliced wholemeal breakfast cake if you want to prepare slices for several lunches, or an individually wrapped breakfast cake bar if you want to take a single portion with you without any preparation. If keeping sugars low is your priority, compare varieties with no added sugars too. Whichever you choose, check the nutritional information per 100 g and per portion, as ‘wholemeal’ alone tells you nothing about the sugar content.
You’re looking for wholemeal breakfast cake to take with you and want to know how much fibre a slice actually contains. Compare the nutritional information per portion with that per 100 g, and check the proportion of wholemeal rye flour in the ingredients.
You want to assess the amount of sugars in the slice or bar you take with you. A variety with no added sugars may still contain sugars and may use other ingredients, such as sweeteners.
You’re choosing between slices from a larger pack and individually wrapped bars. The weight of the slice or bar you take with you matters when comparing nutritional values for each eating occasion.
First decide whether fibre, sugars or the convenience of taking something with you without any preparation matters most. Then compare the portion you’ve chosen: an individually wrapped bar isn’t necessarily the same size as a slice.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre and wholemeal grains | Compare fibre per portion and per 100 g; check the proportion of wholemeal rye flour in the ingredients list. | If I take breakfast cake with me because it’s wholemeal, I want to know how much fibre is in my slice. For around 42% of consumers, comparing fibre and wholemeal content comes first. |
| Sugars and ingredients | Compare sugars per portion and per 100 g; for varieties with no added sugars, check the ingredients list too. | With my lunch, I want to be able to choose how much sugar is in the planned slice or bar, even if the pack says ‘wholemeal’. This is the key consideration for an estimated 33% of consumers. |
| Portion and packaging | Check the weight per slice or bar, and whether the breakfast cake is sliced or individually wrapped. | When I want to pop something straight into my bag, the convenience of a portioned snack matters most. Around 25% of consumers put convenience on the go first. |
Wholemeal describes the grain base, not the amount of sugars. Albert Heijn lists 34 g of sugars per 100 g for its sliced wholemeal breakfast cake; Peijnenburg lists 4.9 g per 100 g for its wholemeal variety with no added sugars.
Compare the nutritional information for the specific varieties side by side, and check the portions you actually want to take with you.
A wrapper makes a portion easy to take with you, but it tells you nothing about its size. Jumbo lists 20.5 g of sugars per bar for its 58 g wholemeal breakfast cake bar.
If you plan to eat a whole bar in one go, use the nutritional values for the entire bar.
Peijnenburg’s wholemeal variety with no added sugars still contains 4.9 g of sugars per 100 g and includes xylitol. The label also warns that excessive consumption may have a laxative effect.
As well as the nutritional information, read the ingredients and warnings for the variety you choose.
The Commodities Act Decree on the Addition of Micronutrients to Foods defines baker’s salt as iodised table salt. This definition doesn’t tell you which salt has been used in a particular breakfast cake.
If the type of salt used matters to your choice, check the ingredients list on the pack.
Compare breakfast cake by variety: nutritional values and packaging can differ within the same brand.
Peijnenburg offers both sliced wholemeal breakfast cake and a wholemeal variety with no added sugars.
Albert Heijn’s sliced wholemeal breakfast cake comes in a 485 g pack, so you can take slices with you.
Jumbo offers both 280 g packs of sliced wholemeal breakfast cake and packs containing six individually wrapped wholemeal breakfast cake bars.
ALDI Netherlands describes Koek & Bakker as pre-sliced wholemeal breakfast cake in a 485 g pack.
Lidl Netherlands lists 485 g sliced wholemeal breakfast cake as a shop product.
This product is a good fit if you want to take sliced wholemeal breakfast cake with you and prepare slices for different occasions.
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For anyone who wants to prepare slices of wholemeal breakfast cake to take on the go.
Sliced; 485 g pack. Check the nutritional information per 100 g and per slice when comparing sugars or fibre.
The mention of rye in the ingredients conflicts with the allergen statement. If you have an allergy, check the current label before choosing this product.
No. ‘Wholemeal’ alone tells you nothing about the sugar content. Albert Heijn lists 34 g of sugars per 100 g for its sliced wholemeal breakfast cake, compared with 4.9 g per 100 g for Peijnenburg Wholemeal with No Added Sugars. As well as these figures, compare the portion you plan to eat.
No. Peijnenburg lists 4.9 g of sugars per 100 g for its wholemeal variety with no added sugars, and it contains xylitol. If you’re considering this variety, read the ingredients list and any warnings.
Always check the label for the specific variety, particularly for the grains listed and any warnings about other allergens. The products reviewed include rye and gluten; Peijnenburg also states that its variety with no added sugars may contain nuts and milk.
Follow the storage instructions on the pack you’ve chosen, and reseal the rest carefully after taking out the slices. Albert Heijn recommends storing its sliced wholemeal breakfast cake in a cool, dark and dry place; Jumbo recommends keeping its wholemeal breakfast cake cool and dry.
