Who should pay attention to the differences?

Night shift workers keeping an eye on fibre

You’ll want to know how much fibre is in the slice you actually take with you. The Voedingscentrum gives 1.3 g of fibre per 30 g slice of wholemeal breakfast cake as a general nutritional value; individual products may have different nutritional information.

Shoppers comparing sugars

You’re looking for a slice to eat during your shift and want to tell regular wholemeal varieties apart from one with no added sugars. Compare the sugars per 100 g, and check the ingredients and warnings for products containing sweeteners.

Workers who pack a portion in advance

You have little time to prepare a snack during your shift. Pre-sliced cake is easy to pack one slice at a time; also check the nutritional information and allergen details for the variety you choose.

What should you look for when choosing?

First, decide what matters most for your snack break: fibre, sugars or the convenience of portioning in advance. Then compare the nutritional information for each variety, because convenient packaging tells you nothing about what’s inside.

What to look for What to check before buying Most relevant for
Fibre per snack Compare fibre per 100 g and allow for the slice size you’ll take with you. If fibre is my priority, I want to know what my own portion provides rather than relying on the product name alone. An estimated 42% of consumers put fibre content first when deciding what to buy.
Sugars and sweeteners Check ‘of which sugars’ per 100 g and the ingredients; look out for any warnings about polyols. If you want to keep an eye on sugars during a shift, ‘wholemeal’ on its own isn’t enough: you’ll also want to know what the cake is sweetened with. An estimated 33% of consumers put this consideration first.
Portioning convenience Check whether the cake is pre-sliced, and look at the portion size and storage instructions on the packaging. Packing a slice in advance saves time when I’m busy during my shift. For an estimated 25% of consumers, this convenience is the deciding factor.

Common mistakes when choosing

  • Assuming ‘wholemeal’ means ‘low in sugars’

    According to the product information, Jumbo Volkoren Ontbijtkoek Gesneden contains 35.2 g of sugars per 100 g, while PLUS Ontbijtkoek Volkoren gesneden contains 34.1 g per 100 g. Peijnenburg states that its wholemeal variety with no added sugars contains 4.9 g of sugars per 100 g. The ‘wholemeal’ label doesn’t explain this difference.

    Compare ‘of which sugars’ in the nutrition table, and check the amount in the slice you plan to eat.

  • Overlooking the warning about xylitol

    Peijnenburg Volkoren zonder toegevoegde suikers contains xylitol. This variety carries a warning that excessive consumption may have a laxative effect; the Voedingscentrum also notes that large amounts of polyols may cause digestive problems.

    Check the ingredients and warnings before packing several slices for one shift.

  • Guessing the allergens from the front of the pack

    Wholemeal breakfast cake may contain cereals containing gluten. The 475 g Jumbo variety lists rye and wheat, among other ingredients; ingredients and allergens may differ in other varieties.

    Check the current ingredients and allergen information on the specific pack every time you buy it.

  • Assuming every cake contains iodised baker’s salt

    A general mention of baker’s salt doesn’t tell you whether a specific breakfast cake contains iodised salt.

    Don’t assume a product’s ingredients based on the breakfast cake category; check the information on the relevant packaging.

Brands and product ranges to consider

Peijnenburg

Peijnenburg makes a regular wholemeal breakfast cake and a wholemeal variety with no added sugars. Compare the varieties individually.

  • For its variety with no added sugars, Peijnenburg states 17 g of fibre and 4.9 g of sugars per 100 g.
  • This variety contains xylitol and may contain nuts and milk. According to the product information, the regular wholemeal variety has different nutritional values.

Jumbo

Jumbo sells wholemeal breakfast cake in a 280 g pack, as well as a pre-sliced variety in a 475 g pack.

  • The pre-sliced 475 g variety lists 8.2 g of fibre and 35.2 g of sugars per 100 g.
  • According to the product information, this variety contains rye, gluten and wheat. Check the allergen information if you need to avoid gluten.

PLUS

PLUS sells pre-sliced wholemeal breakfast cake in a 485 g pack.

  • For this variety, PLUS lists 41% wholemeal rye flour, 5.7 g of fibre and 34.1 g of sugars per 100 g.
  • The product information lists rye and states that the product may contain wheat, barley and oats.

Koek & Bakker (ALDI)

ALDI describes this 485 g wholemeal breakfast cake from Koek & Bakker as pre-sliced.

  • The pre-sliced portions can be handy if you want to pack a snack at home in advance.
  • Before choosing this variety, compare the fibre, sugars, ingredients and allergens on the packaging.

Lidl

Lidl lists a 485 g pre-sliced wholemeal breakfast cake as an in-store product.

  • The product description confirms that it’s a pre-sliced cake weighing 485 g.
  • Use the nutritional information and ingredients on the packaging to compare it with other varieties.

Albert Heijn

Albert Heijn provides product information for a Peijnenburg wholemeal variety labelled ‘less sugar’.

  • For that specific variety, Albert Heijn lists 8.9 g of fibre per 100 g.
  • The product page marks this variety as ‘discontinued’; don’t rely on it as an indication that you can buy it now.

Wholemeal breakfast cake on Joybuy

This pre-sliced wholemeal breakfast cake is a good fit if you want to pack a slice before a night shift. If fibre or sugars are your main concern, compare the nutritional information on the packaging.

g'woon wholemeal breakfast cake, sliced, 485 g

g'woon wholemeal breakfast cake, sliced, 485 g

The pre-sliced cake is easy to pack one slice at a time for a night shift.

The information about rye and allergens is contradictory. So, if you need to avoid gluten, check the current packaging carefully, and compare the fibre and sugars per 100 g and per slice too.

View on Joybuy

Frequently asked questions

How much fibre does wholemeal breakfast cake contain?

It varies by variety and portion size. The Voedingscentrum gives 1.3 g of fibre per 30 g slice as a general nutritional value; Peijnenburg lists 17 g per 100 g for its wholemeal variety with no added sugars, while PLUS lists 5.7 g per 100 g for its pre-sliced wholemeal breakfast cake. Check the label on the cake you plan to take with you.

Can I choose breakfast cake made with rye if I need to avoid gluten?

Breakfast cake made with rye isn’t suitable if you need to avoid gluten, as rye is a gluten-containing cereal. Check the current allergen information and, if necessary, choose only a product clearly labelled gluten-free.

What should I look for in breakfast cake with no added sugars?

As well as checking the sugars per 100 g, find out which sweeteners the product contains. Peijnenburg Volkoren zonder toegevoegde suikers contains xylitol and carries a warning that excessive consumption may have a laxative effect. So, check the warning before packing portions for a shift.