For a work meeting, choose a wholemeal breakfast cake whose ingredients and nutritional values you can compare. Opt for a pre-sliced pack if you want to serve it straight away. As well as fibre per 100 g, check the sugar content, portion size and current label for guests with allergies. A variety with no added sugar may also contain sweeteners.
You want to serve wholemeal breakfast cake with coffee, so you compare the ingredients and fibre per 100 g or per slice. The Netherlands Nutrition Centre says that wholegrain products generally contain more fibre than products made with refined grains.
You look beyond the wholemeal label and compare the sugar content per 100 g. For a variety with no added sugar, you also check which sweeteners it contains and what warnings are on the packaging.
You’re looking for a pre-sliced pack that you can put out without any preparation. For guests with allergies, keep the current ingredients and allergen information available alongside the food.
First compare the ingredients and nutritional values of wholemeal varieties. Then choose packaging and portions to suit the meeting, and check the current label for every guest with a relevant allergy.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Wholemeal and fibre | Check which wholegrain cereal is listed in the ingredients and compare fibre per 100 g; use the values per slice to work out the portion you’ll serve. | If you mainly want to serve a demonstrably wholemeal option with coffee, prioritise the ingredients and fibre content. This is the top purchasing priority for around 46% of consumers. |
| Sugars and sweeteners | Compare sugars per 100 g and, for varieties containing sweeteners, check the ingredients and usage warnings. | If I want to limit sugar, I want to know how much is in each slice served and whether sweeteners have been used. This is the top priority for around 36% of consumers. |
| Serving and portions | Check whether the cake is pre-sliced, how many slices you can serve and how to store the pack; keep the allergen label available. | For a short meeting, I want to be able to put the cake out straight away and have enough portions. Around 18% of consumers prioritise this practical ease of serving. |
Wholemeal breakfast cakes can vary in fibre and sugar content. According to the product information, PLUS lists 5.7 g of fibre and 34.1 g of sugars per 100 g for its pre-sliced wholemeal breakfast cake; Peijnenburg lists 17 g of fibre and 4.9 g of sugars per 100 g for its variety with no added sugar.
Compare both values on the same basis, preferably per 100 g, then consider the size of the slice you’ll be serving.
The product information for Peijnenburg Wholemeal with no added sugar lists xylitol and warns that excessive consumption may have a laxative effect.
Keep the packaging visible so that guests can read the ingredients and warning before helping themselves to several slices.
Rye contains gluten. The product information for PLUS Wholemeal Breakfast Cake also notes that it may contain wheat, barley and oats.
Ask about relevant allergies in advance, check the packaging of your chosen product and, if needed, provide a separate alternative that’s clearly identified.
Ingredients and nutritional values can change. That’s why Albert Heijn advises customers to read the packaging of its wholemeal breakfast cake.
Check the current label just before serving the cake to guests, especially if the ingredients or allergens are important to their choice.
Peijnenburg offers a pre-sliced wholemeal variety with no added sugar for those who want to compare fibre and sugar separately.
The 485 g pre-sliced PLUS Wholemeal Breakfast Cake is an option if you want to share one pack at a meeting.
This 485 g pre-sliced wholemeal breakfast cake is an option if you’re looking for a pack that’s easy to share.
Jumbo offers wholemeal breakfast cake in different pack sizes, including a 280 g variety and a 475 g pre-sliced variety.
AH Wholemeal Breakfast Cake, pre-sliced, is an option if you’re looking for a ready-sliced pack.
Lidl lists a 485 g pre-sliced wholemeal breakfast cake as an in-store product.
This pre-sliced wholemeal breakfast cake is ideal for serving straight away at a work meeting. Compare the stated fibre and sugar content with your own priorities, and check the current label if any guests have allergies.
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A pre-sliced pack for anyone who wants to serve breakfast cake at a meeting.
The product information lists 43% wholemeal rye flour, 5.9 g of fibre and 34 g of sugars per 100 g.
Before serving to guests with allergies or coeliac disease, check the current physical label: the allergen information doesn’t match the ingredients list, which includes rye.
No, the values vary from product to product. Compare the nutritional information per 100 g, then check how much one slice weighs if you’re planning portions for the meeting.
As well as that claim, check the sugars per 100 g and the ingredients list. Peijnenburg lists 4.9 g of sugars per 100 g for its wholemeal variety with no added sugar; the product contains xylitol and carries a warning that excessive consumption may have a laxative effect.
No, breakfast cake made with rye isn’t suitable, as rye contains gluten. Check the label of the product you plan to serve and, if in doubt, ask your guest which separate alternative would be suitable.
Keep the current packaging available so guests can check the ingredients and allergens. Ask about any relevant requirements in advance and, if needed, offer a separate alternative with its label available too.
