For a Halloween party, don’t compare products by the word ‘wholemeal’ alone. Check fibre and sugars per 100 g and per slice, as well as the ingredients and allergen information. Peijnenburg’s product information shows that its regular wholemeal breakfast cake differs from its no-added-sugar version. If you’re serving several guests, the number of slices and whether the pack is pre-sliced are worth considering too. Check the label on the product you’ve bought before serving.
You’d like to offer wholemeal breakfast cake alongside your Halloween treats, so you compare the fibre per 100 g and per slice. According to the Netherlands Nutrition Centre, wholegrain products contain fibre, but the label tells you how much a particular breakfast cake provides.
You’re looking for a sweet treat to share, but want to know how much sugar each slice contains. For a no-added-sugar variety, check which sweetener it uses and what allergens are listed too.
You want to have slices ready for several guests without having to cut them on the spot. The pack size and number of portions can help you plan; if any guests have dietary restrictions, check the label as well.
First, decide what matters most when serving it: the nutritional information, portioning convenience or ingredients for your guests. Then compare the pack you actually plan to put out.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fibre and wholegrain ingredients | Compare fibre per 100 g and per slice; check which wholegrains are listed in the ingredients. | I want to choose a breakfast cake with fibre as a priority for my party treats, even if the slices aren’t all the same weight. Around 40% of consumers give this need top priority. |
| Sugars and sweeteners | Check ‘of which sugars’ per 100 g and per serving, and read which sweeteners the product contains. | When serving sweet slices, I want to weigh up the sugar per slice against the sweeteners used. For around 30% of consumers, this comes first. |
| Slices and ease of serving | Check whether the cake is pre-sliced and how many portions the pack contains. | For a buffet, I want to have enough slices ready without having to cut all the breakfast cake myself. This is the main consideration for around 20% of consumers. |
| Allergens and ingredients | Read the label on the pack you’ve bought, including any ‘may contain’ statements. | I want to check before serving whether a guest needs to avoid rye or any other listed ingredients. Around 10% of consumers put this check first. |
According to Peijnenburg’s product information, its sliced wholemeal variety with no added sugars contains 17 g of fibre and 4,9 g of sugars per 100 g. Its regular sliced wholemeal variety lists 5,1 g of fibre and 39 g of sugars per 100 g. So the word ‘wholemeal’ doesn’t tell you how much of these nutrients a particular slice contains.
Compare the nutritional information per 100 g, then check the stated serving size for the variety you want to buy.
Breakfast cake varieties containing rye may not be suitable for guests who need to avoid gluten-containing grains. Some specific products also carry statements about the possible presence of other allergens.
Ask in advance which ingredients are relevant to your guests, and read the allergen information on every pack you plan to serve.
Peijnenburg offers both a regular sliced wholemeal breakfast cake and a sliced wholemeal variety with no added sugars.
Jumbo lists a 280 g wholemeal breakfast cake with around 11 portions per pack.
PLUS lists a 485 g sliced wholemeal breakfast cake.
ALDI lists a 485 g pre-sliced wholemeal breakfast cake from Koek & Bakker.
This sliced wholemeal breakfast cake from Joybuy is a good fit for a buffet where you want to have slices ready for several guests. Check the ingredients and allergens on the pack before serving.
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The sliced cake makes it easy to have portions ready for a group.
The pack contains 485 g. Rye is listed in the ingredients, but this doesn’t match the allergen information. So, if you’re serving the cake to guests who need to avoid gluten-containing grains, check the label on the pack you’ve bought first.
No. Check the nutritional information for the specific breakfast cake. For example, Peijnenburg lists 17 g of fibre per 100 g for its wholemeal variety with no added sugars and 5,1 g per 100 g for its regular sliced wholemeal variety. Also check the weight of a slice.
Don’t assume so. Peijnenburg’s sliced wholemeal variety with no added sugars contains xylitol and may contain nuts and milk. According to the product information, xylitol is not suitable for animals, so keep the cake and any leftovers out of their reach.
Read the ingredients and allergen information on the pack you’re actually serving. The breakfast cakes described here include rye and may also list wheat, barley or oats. Don’t choose based on the front of the pack alone.
Don’t assume this applies to every breakfast cake. Check the ingredients of the specific product, or ask the manufacturer which salt was used if it matters to your choice.
Follow the storage advice on the pack and seal an opened pack well. For the Jumbo wholemeal breakfast cake described here, the advice is to store it in a cool, dry place. Check the product before serving.
