Who is this choice relevant to?

If fibre is your main priority

If you want to compare the fibre content of wholemeal breakfast cake for an evening snack, check the exact product. PLUS lists 17 g of fibre per 100 g for the Peijnenburg variant without added sugars reviewed here, and 5.7 g per 100 g for its own pre-sliced wholemeal breakfast cake.

If you’re comparing sugars and sweeteners

If you’re looking for a variant without added sugars, check what the cake is sweetened with too. PLUS lists xylitol in the Peijnenburg variant reviewed here, along with a warning about excessive consumption and a warning for pets.

If you’re buying for several snack occasions

A pre-sliced pack can be handy if you’re serving the cake on different evenings. Both PLUS and ALDI list a 485 g pack of pre-sliced wholemeal breakfast cake; also check the nutritional information for the variant you choose.

What should you look for when choosing?

Start by checking the fibre and sugars per 100 g for the exact breakfast cake. Then look at the ingredients, any warnings and the pack size that suits your snack occasion.

What to consider What to check when buying Who it matters to
Fibre and wholemeal flour Compare fibre per 100 g and check which wholemeal flour is listed in the ingredients. For an evening snack, I want to assess the fibre content rather than rely on the word ‘wholemeal’ alone; fibre and wholemeal ingredients are the top priority for around 42% of consumers.
Sugars and sweeteners Compare sugars per 100 g and check the ingredients and any warnings about sweeteners. I want to know whether my cake contains sugars or sweeteners, and what warnings apply; around 33% of consumers give this consideration top priority.
Packaging and portions Check the pack weight, whether the cake is pre-sliced and how many slices you want to serve. For several evenings of snacking, I want a pack that’s easy to portion out; size and convenience matter most to around 25% of consumers.

Common mistakes

  • Assuming wholemeal means less sugar

    According to PLUS, its pre-sliced wholemeal breakfast cake contains 5.7 g of fibre, but also 34.1 g of sugars per 100 g. So the word ‘wholemeal’ alone doesn’t tell you how much sugar the cake contains.

    Compare the nutritional information for the exact variants side by side, checking fibre and sugars on the same basis: per 100 g.

  • Overlooking the warnings about xylitol

    The Peijnenburg variant without added sugars reviewed here contains xylitol. PLUS states that excessive consumption may have a laxative effect and warns that xylitol is not suitable for animals.

    Read the warnings on the packaging and keep this product out of reach of pets.

Brands compared

Always compare the exact variant within a brand: regular wholemeal breakfast cake may have a different composition from a variant without added sugars.

Peijnenburg

Peijnenburg offers both regular pre-sliced wholemeal breakfast cake and a pre-sliced wholemeal variant without added sugars.

  • PLUS lists 17 g of fibre and 4.9 g of sugars per 100 g for the variant without added sugars.
  • That variant contains xylitol, so check the warnings about excessive consumption and pets. Joybuy lists 39 g of sugars per 100 g for the regular wholemeal variant.

PLUS

PLUS offers pre-sliced wholemeal breakfast cake in a 485 g pack.

  • PLUS lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • According to PLUS, the same variant contains 34.1 g of sugars per 100 g; compare the nutritional information if sugars are a factor in your choice.

Koek & Bakker

ALDI lists a 485 g pack of pre-sliced wholemeal breakfast cake under this brand.

  • The product is pre-sliced and comes in a 485 g pack.
  • Check the ingredients and nutritional information on the packaging before comparing its fibre and sugars with other variants.

Albert Heijn

Albert Heijn lists pre-sliced wholemeal breakfast cake under its own brand.

  • The pre-sliced format may suit a snack occasion when you want to serve individual slices.
  • Check the current packaging for the fibre, sugars, ingredients and allergens in the variant you choose.

Jumbo

Jumbo lists a 280 g wholemeal breakfast cake and a 475 g pre-sliced wholemeal variant.

  • These pack sizes give you a choice of quantity.
  • For the variant you choose, compare the nutritional information and ingredients on the packaging; the word ‘wholemeal’ alone isn’t enough.

Wholemeal breakfast cake at Joybuy

This pre-sliced wholemeal breakfast cake could suit you if you’re looking for a pack for several snack occasions. Check the current nutritional information on the packaging if fibre or sugars are important to your choice.

g'woon wholemeal breakfast cake, pre-sliced, 485 g

g'woon wholemeal breakfast cake, pre-sliced, 485 g

An option if you’re looking for pre-sliced wholemeal breakfast cake for several snack occasions.

Pack weight: 485 g. Check the packaging to decide how many slices you’d like to serve at a time.

View at Joybuy

Frequently asked questions

Does wholemeal breakfast cake automatically contain less sugar?

No. ‘Wholemeal’ doesn’t tell you how much sugar a breakfast cake contains. PLUS lists 34.1 g of sugars per 100 g for its pre-sliced wholemeal variant. So compare the nutritional information for the exact products, as well as their ingredients and fibre content.

What should I look for if a breakfast cake contains xylitol?

Read the warnings and keep the cake out of reach of pets. For the Peijnenburg variant without added sugars, PLUS states that excessive consumption may have a laxative effect and that xylitol is not suitable for animals. If a pet has eaten any, contact a vet immediately.

Is wholemeal breakfast cake gluten-free?

Not necessarily. The Peijnenburg and PLUS wholemeal variants reviewed here contain rye. If gluten is a factor in your choice, check the allergen information on the exact product packaging.

How should I store pre-sliced breakfast cake after opening?

Follow the storage instructions on the packaging and seal it securely after opening. For the Peijnenburg variant reviewed here, PLUS recommends storing it in a cool, dark place, preferably in a sealed tin or container; Jumbo says to store its wholemeal variant in a cool, dry place.