When choosing wholemeal breakfast cake for a sweet breakfast, don't rely on the word ‘wholemeal’ alone: compare fibre and sugars per 100 g, and check the ingredients and allergens for the exact variant. If you’re looking for less sugar, Peijnenburg Wholemeal with no added sugars is one option to compare, but it contains xylitol and carries a warning about excessive consumption. If you mainly want to spread slices over several occasions, also check the quantity in the sliced pack.
You want to know how much fibre breakfast cake contains as part of a sweet breakfast. Compare the nutritional information per 100 g, then check the weight of a slice. The word ‘wholemeal’ alone won’t tell you how much fibre you’re getting.
You want the sweet taste of breakfast cake, but are comparing sugar levels or looking for a variant with no added sugars. For these variants, also check which sweeteners and polyols they contain, along with any warnings on the packaging.
You want to be able to spread slices across several breakfasts or snacks. The pack size and number of slices can help you decide. If others will be eating it too, check the allergens on the current packaging.
Start with the nutritional information per 100 g so you can compare products on a like-for-like basis. Then consider the portion, ingredients and allergens that matter to your household.
| What to consider | What to check | Who it matters to most |
|---|---|---|
| Fibre | Compare fibre per 100 g, then check the weight of a slice. | If I want to factor fibre into my sweet breakfast, I need to know what the amount per slice means, rather than just seeing ‘wholemeal’ on the front; around 42% of consumers are said to choose based primarily on comparing fibre. |
| Sugars | Check ‘of which sugars’ per 100 g. For variants with no added sugars, also check the ingredients and warnings. | I’m looking for breakfast cake with less sugar, but first want to understand how a sweet variant is made. For around 33% of consumers, less sugar is said to be the main consideration. |
| Packaging | Check the net weight, whether the cake is sliced and how many slices the pack contains. | If I want to spread slices across different occasions, a suitable sliced pack matters most; this is said to be the priority for around 25% of consumers. |
Regular wholemeal breakfast cakes from Albert Heijn, Jumbo and PLUS list 34 to 35.5 g of sugars per 100 g. So the wholemeal ingredient alone doesn’t tell you how much sugar the cake contains.
Compare both fibre and ‘of which sugars’ per 100 g in the nutrition table.
Peijnenburg Wholemeal with no added sugars still lists 4.9 g of sugars and 24 g of polyols per 100 g. The product information warns that excessive consumption may have a laxative effect.
Check the ingredients, portion information and warnings for this specific variant before choosing it.
PLUS’s product information for Peijnenburg Wholemeal with no added sugars states that the variant contains xylitol and is not suitable for animals.
Keep this variant out of pets’ reach. According to PLUS’s product information, if a pet eats any, contact a vet immediately.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell from the product name ‘breakfast cake’ whether iodised baker’s salt has been used.
If you want to know about a specific breakfast cake, check the ingredients or ask the manufacturer.
These product ranges offer different pack sizes and recipes. Always compare the exact variant you’re planning to buy, as nutritional information and allergens can vary between products.
Peijnenburg lists two sliced wholemeal variants in 345 g packs, each containing 12 slices: a regular variant and one with no added sugars.
Albert Heijn’s own-label range includes a 485 g sliced wholemeal breakfast cake.
Jumbo lists a 280 g wholemeal breakfast cake, a smaller pack than the 485 g variants mentioned here.
PLUS lists a 485 g pack of its own-label sliced wholemeal breakfast cake.
ALDI lists sliced wholemeal breakfast cake from Koek & Bakker in a 485 g pack.
Lidl lists a 485 g sliced wholemeal breakfast cake which, according to the product page, is available in store only.
This sliced wholemeal breakfast cake suits a sweet breakfast, with slices you can spread across several occasions. For nutritional comparisons, use the information on the current packaging.
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The 485 g sliced pack is a good fit if you want to spread slices across several breakfasts or snacks.
Compare fibre and sugars using the nutritional information per 100 g on the packaging. Also check the current ingredients and allergen information.
No. Regular wholemeal breakfast cakes from Albert Heijn, Jumbo and PLUS list 34 to 35.5 g of sugars per 100 g. Compare the ‘of which sugars’ line for the exact products you’re considering.
No. Peijnenburg Wholemeal with no added sugars lists 4.9 g of sugars per 100 g. Check the ingredients too: this variant contains xylitol, and the product information warns that excessive consumption may have a laxative effect.
Not based on the word ‘wholemeal’. The Albert Heijn and Jumbo variants mentioned list gluten-containing cereals, or gluten and rye. Always check the allergen information on the current packaging before buying a specific product.
No, you can’t tell from the product name. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients or ask the manufacturer whether iodised baker’s salt has been used in the breakfast cake in question.
