What should you look for when choosing?
First decide which feature matters most for your weekend breakfast. Then compare the exact varieties on the same basis, so differences in slice size don’t sway your choice.
| What to consider | What to check | Who it matters to |
| Fibre and wholegrain |
Read the ingredients and compare fibre per 100 g and per slice. |
If fibre is my priority, I want to know what I get from my usual slice. This is the most important consideration for around 33% of consumers. |
| Sugars and sweeteners |
Compare sugars per 100 g and, for a variety with no added sugars, check which sweeteners it contains. |
I want to keep an eye on sugars, but also know whether the sweetener used is suitable for my household. This is the first consideration for around 42% of consumers. |
| Portion convenience |
Check the weight of a slice, the pack size and the storage advice. |
When we have breakfast with several people, I want to choose a pack that’s practical for us to use. This convenience comes first for around 25% of consumers. |
Wholemeal breakfast cake on Joybuy
This regular sliced wholemeal breakfast cake is a good fit if you’re looking for a pack to serve at the weekend. Compare the nutritional information per 100 g and check the label for portion size and allergen information.
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g'woon sliced wholemeal breakfast cake, 485 g
A sliced pack for anyone who wants to serve breakfast cake at the weekend.
The product information lists 5,9 g of fibre and 34 g of sugars per 100 g. Check the weight of a slice if you want to compare these figures per portion.
Check the allergen information on the current packaging, particularly if rye or gluten is relevant to your choice.
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Frequently asked questions
What does ‘wholemeal’ mean for breakfast cake?
According to the Netherlands Food and Consumer Product Safety Authority, a product may be labelled wholemeal when all of its grain ingredient is wholemeal flour. The label doesn’t tell you how much sugar or fibre is in a slice; check the nutritional information for that.
Is wholemeal breakfast cake automatically a low-sugar choice?
No. The regular varieties from Jumbo and PLUS included in this comparison list 35,5 g and 34,1 g of sugars per 100 g respectively. Compare the exact packs on the same basis and check the weight of a slice too.
What should I look for in breakfast cake with no added sugars?
Check the ingredients and any sweetener warnings too. The Peijnenburg variety included in this comparison contains xylitol and lists 24 g of polyols per 100 g; the product information warns of a possible laxative effect if consumed in excess, and of the risk xylitol poses to pets.
Can I consider the wholemeal breakfast cakes included in this comparison gluten-free?
No. The varieties from Peijnenburg, Jumbo, PLUS and Albert Heijn included in this comparison list rye or gluten-containing cereals. Always check the current allergen information on the packaging for the exact variety.
Does all breakfast cake contain iodised baker’s salt?
Don’t assume that every pack does. If the type of salt used matters to your choice, check the ingredients list for the specific breakfast cake.